Back To The Future: Lacoste’s Revamp Of The Iconic M85 Sneaker

Lacoste M85 Sneaker The M85 was the first sneaker that Lacoste ever released way back in 1985. Now, they’re releasing a revamped version of it. As HighSnobiety notes:

As the ultimate purveyor of the polo shirt, Lacoste is often still considered much more at home in the country club than it is on the street. As such, its place in streetwear is often underestimated. Yet, the fact that the green crocodile is such a recognizable and respected logo 85 years after its conception by French tennis player René Lacoste and knitwear manufacturer André Gillier is a testament to the brand’s status. Its longstanding and continued relevance in the fashion industry has naturally spilled over into streetwear and made it a foundational pillar, especially in its native France.

Lacoste M85 Sneaker

Although apparel remains at Lacoste’s core, the brand actually has a rich and relatively untapped footwear archive that dates back further than you may think—all the way to 1985. At that time, Lacoste had established itself as a reputable performance tennis label but decided to venture into footwear as the early athletics and first wave of home fitness trends began across Europe and, especially, the States. Lacoste subsequently released a number of court-ready silhouettes that were unmistakably bolder and future-facing. One of these was the M85, which has become one of the French label’s most iconic models of that time. It’s also since served as inspiration for a number of other silhouettes that followed.

The shoe is available as of October 15th. For more details see HighSnobiety’s review.

Lacoste Releases New Carnaby Evo Sneaker

Carnaby EvoLacoste has released a new version of their Carnaby Evo Sneaker. According to Lacoste,

“The Carnaby Evo BL is an iconic on-court style crafted from premium leather, with contrast heel detailing and signature Lacoste design lines. Team with a crisp white shirt and jeans.”

 

It has the following specs:

  • Leather uppers
  • Rubber outsole with tennis-inspired tread
  • Mesh lining
  • Contrast color binding at heel tab
  • 83.5% Leather (Timbo ss) 16.5% Synthetic (PU)

Da Man magazine notes “With a heritage-inspired duotone colour palette and minimalist aesthetic, the Carnaby Evo pieces can lend a touch of sophistication to any outfit, whatever your mood or destination.”

Marc Hare To Be Product Lead For Lacoste Footwear

Lacoste SneakersBritish footwear manufacturer Pentland has announced the appointment of Marc Hare as the new product director of the Lacoste Footwear Joint Venture. In January 2018, Pentland and The Lacoste Group announced a 50:50 joint venture (JV) based at the Pentland HQ in North London. The JV manages the design, production and manufacturing of Lacoste’s footwear globally. Pentland continues to manage UK distribution, while Lacoste handles distribution in its main territories.

Hare joins the business after having run his own successful streetwear inspired sneaker brand, Mr.Hare, since 2008. Hare will be leading the new ‘Mainline’ and ‘Future Concepts’ product teams and working with Lacoste JV CEO, Gianni Georgiades, to support Lacoste’s vision for the future of the brand.

Speaking about the Lacoste brand, Hare noted that, “Rene Lacoste’s life is one of the greatest stories of 20th century sport. Lacoste is one of those brands that everybody fell in love with at a defining moment in their lives. Sneakers are a global language and culture that seemingly cannot be contained. Opportunities like this don’t come around very often, so any attempt at describing the excitement erupting from within me, at joining this team, would be a woeful understatement.”

He will join the business from 10th September 2018.