In a recent development in the world of tennis and fashion, Grigor Dimitrov, a renowned name in tennis, has expanded his presence beyond the court. Dimitrov, previously an ambassador for Nike, has now become the face of Lacoste’s new underwear range, marking a significant shift in his branding and public image. This move was initiated in May 2023, aligning him with other top athletes and personalities who have represented the iconic French fashion house.

You can see his fashion shoot on Instagram.

The Bulgarian tennis star, known for his stylish play on the court, has seamlessly transitioned into the role of a fashion model, showcasing the new Lacoste underwear collection. Lacoste’s latest launch with Dimitrov highlights the brand’s commitment to comfort, quality materials, and a design that blends sporty and fashionable elements. This approach aligns well with Dimitrov’s personal charm and style, which are evident in the campaign.

Dimitrov’s foray into modeling for Lacoste is not just about fashion; it’s a reflection of his multifaceted persona that combines athletic prowess with a flair for style and elegance. The choice of Dimitrov by Lacoste underlines his appeal both on and off the tennis court, blending his athletic achievements with a more personal, lifestyle-oriented image.

This move comes at a time when Dimitrov is actively competing in high-level tennis tournaments, such as the 2024 Brisbane International, demonstrating his continued commitment to his sports career alongside his new endeavors in fashion modeling.

Dimitrov’s association with Lacoste, a brand that boasts of stars like Venus Williams, Novak Djokovic, Daniil Medvedev, and Arthur Ashe, further cements his position as a multifaceted public figure, bridging the worlds of sport and fashion.

For more detailed information, you can read the full articles on Tennis Now, Tennis.com and Sportskeeda.