Lacoste Collaboration With K-Pop Group ITZY Causes Excitement!

According to Sportskeeda, the recent collaboration between the K-pop group ITZY and the iconic French brand Lacoste has created significant excitement in the fashion world. This partnership, featured on W Korea’s Instagram feed, is a fusion of ITZY’s vibrant energy and Lacoste’s classic, sporty aesthetic. Fans have expressed immense appreciation and excitement for this collaboration, emphasizing the strong connection between ITZY and its fanbase.

The campaign, which celebrates Lacoste’s 90th anniversary, is part of a broader initiative that showcases diverse subcultural scenes worldwide. These include vintage lovers in Tokyo, streetwear enthusiasts in São Paulo, amateur athletes in Seoul, and French hip hop aficionados, demonstrating how Lacoste’s legacy resonates with various communities. This global dialogue highlights the brand’s widespread appeal and its capacity to adapt to different cultural contexts.

Notably, the collaboration between ITZY and Lacoste is seen as a symbol of cultural fusion and a reflection of the evolving fashion industry, where music and style converge to create new trends. This partnership is not just a fashion statement but represents the intersection of a historic brand with the dynamic energy of one of today’s most popular K-pop groups, offering fans a fresh perspective while maintaining the essences of both the brand and the group.

However, it’s important to note that ITZY member Lia will not be participating in the campaign due to a health-related hiatus. Fans have expressed their support for the other members while wishing Lia a speedy recovery.

The Lacoste-ITZY collaboration is also featured on sites like Kpopping.com and allkpop.com.

Lacoste Official Sponsor for Season 5 of the Hit TV Show Street Dance of China

DAO Insights reports that Lacoste has become the official sponsor for season 5 of the hit TV show Street Dance of China. In DAO’s words:

  • French high-end sportswear brand Lacoste has tapped into the growing appetite for street dancing amongst China’s Gen Z by becoming an official sponsor for season 5 of the hit TV show Street Dance of China.
  • The vernacular dance style has grown into a craved subculture in China, drawing in an average of 5 million to cut their teeth into the activity every year, with teens being the main consumers.
  • The shrewd move allows Lacoste to rejuvenise [sic] its brand image and win over the lucrative young generation of consumers.

Street Dancing

Street Dancing is increasingly popular among Chinese teenagers, particularly in major cities, and the sponsorship is seen as a way for Lacoste to develop a more youthful “street style” image in the Chinese market. While Lacoste has been seen as a premium brand in China since it arrived in 1984, its association with golf and tennis has given it an association with an older demographic which has hurt it with younger Chinese consumers.

More details on the new sponsorship and Lacoste’s attempt to attract younger Chinese customers at DAO Insights.

Lacoste x National Geographic: Lacoste Collaborates with National Geographic On New Line Of Eco-Friendly Clothing

Lacoste X National Geographic Logo Update: The collection has now dropped, and is available at the Lacoste Store.

Update: Lifestyle Asia notes that “this collection has been made with all recycled and sustainable materials. The polyester of the bags is recycled and the organic cotton and rubber used in the polos and footwear have been certified sustainable.”

Continuing in a series of collaborations released this year, Lacoste is now collaborating on a new Econ-friendly line with National Geographic.  GQ UK reports:

“it’s the National Geographic Photo Ark project which forms the central aesthetic lynchpin for this new collection. Led by award-winning photographer and National Geographic Fellow Joel Sartore, the project aims to photograph every single living creature in the world’s zoos, aquariums and nature reserves.

Focusing on four of the key animals in Sartore’s 10,500-species-strong archive – the Grévy’s Zebra (Equus grevyi), the Green and Black Poison Dart Frog (Dendrobates auratus), the Halloween Pennant Dragonfly (Celithemis eponina) and the Jaguar (Panthera onca) – the collection is a high colour celebration of, in the words of Lacoste “the diversity and splendour of the animal kingdom.”

The resulting clothes are an energetic antidote to the all-too-grey flatness of this second lockdown. There’s a puffy electric cobalt parka finished with the splattered markings of the frog, there are scarlet T-shirts with crocodile scales and there’s a series of classic Lacoste polo shirts (the garment with which the tennis-focused brand made its name) covered with exploded rosettes of the jaguar.

Highxtar enthuses about the collection:

Lacoste x National Geographic consists of a wide range of sweatshirts and polo shirts. Accessories such as sunglasses, sneakers, bags and even underwear. The classic T-shirts in red and navy blue are proposed with the logo of the crocodile printed on the various motives. The iconic polo comes in a striking all-over print of jaguar, zebra or frog. In addition, they’ve launched a set of reversible padded jackets as a nod to the animals’ ability to blend in. Each of these garments is reminiscent of National Geographic with subtle details in yellow.

More coverage can be found at Pause, at Fashion Network, at HypeBeast and at Footwear News. The collection is available in the Lacoste Store.

Lacoste’s Spring 2021 Ready To Wear Collection

Lacoste CrocodileLacoste premiered its Spring 2021 Ready To Wear Collection this week. It continues Lacoste’s recent emphasis on “street style” and re-casting designs from Lacoste’s long history. Overall, the coverage is positive, although as a commercial proposition it doesn’t really matter, since the collection will have a limited release. Here’s a quick round-up of the coverage.

Vogue, after noting Louise Trotter’s comments on the difficulty of working in a time of Covid-19, reports:

Most of the clothing has an athleisure aspect—a nod to the brand’s heritage on the tennis court and off it, the designer explains—and made from a combination of existing fabrics, vintage and archive pieces, and embroideries by the couture house Maison Lemarié. Vintage track jackets became trousers or were spliced together into chic trenches, the sort of hybridization that streetwear acolytes will be familiar with.

HypeBae focuses on the vintage feel of the collection:

For the Spring/Summer 2021 season, Lacoste‘s creative director Louise Trotter has unveiled a range of items made using deadstock designs from the brand’s archive. Showcased through a lookbook featuring street-cast models in the city of Paris, the SS21 collection fuses vintage pieces with new creations through upcycling.

Titled “#CrocCouture,” the new lineup marks the French label’s first attempt at marrying haute couture with sportswear.

Lastly, High Snobiety focuses on the re-working of the Crocodile logo:

Lacoste’s creative director Louise Trotter has reworked the label’s iconic crocodile logo across a range of exaggerated and abbreviated classics for the SS21 collection, limited to 200 pieces worldwide.

Code-named “Croc-couture,” Lacoste invited embroidery and feather specialists Lemarié to add some savoir-faire to the sporting apparel resulting in cream sweatshirts and oversized white piqué polo shirts embroidered with geometric crocodile appliqué made from vintage jacquard labels.

I’ll update this post as we see more coverage.

Lacoste Collaboration with Chinatown Market Announced

Updated 09/10/20

The collection is now live at the Lacoste Store! Also, at a few other select retailers like TrendyGolfUSA.com.

Lacoste has announced a new collaboration with Chinatown Market that will be available on September 7th for purchase. Booska-p.com notes that if you missed the 2018 Hypefest collaboration between the brands, now’s your chance:

Today, Lacoste and Chinatown Market are coming together again for a daring collection in which the crocodile logo is revisited in an XXL version on t-shirts and polo shirts . Perfectly part of the current trend, the line focuses on pastel colors and oversized looks. A black hoodie completes this capsule collection alongside retro short-sleeved shirts.

Here’s the Youtube video highlighting the collaboration:

HypeBeast has more coverage of what they call a “logo heavy” collection:

Since launching four years ago, Chinatown Market has become renowned globally for its nostalgic products, ranging from apparel and sneakers, to basketballs, rugs and collectibles.

Now teaming up with Lacoste, the pair have unveiled the famous crocodile logo in an oversized version on a T-shirt, as well as embroidered in different colours on sweatshirts and caps. The collection also includes two pastel-colored polo shirts and a jet-black hoodie, both of which also feature a co-branded iteration of the Lacoste logo.

Read more at HypeBeast.

More coverage from Fashion United UK who state that “A leader in the streetwear realm, Chinatown Market brings its unique and bold aesthetic to Lacoste’s sporty aesthetic,” and that “this new collaboration marks the first time Lacoste and Chinatown Market have designed a collection together.” Meanwhile, sister-site Fashion United India writes:

Straight from the West Coast of the United States, Chinatown Market arrives on September 7 to shake up Lacoste’s edgy style with a new collaboration. With its casual nostalgic touch, it will inject a dose of unique boldness and streetwear air to the crocodile brand’s most creative line.

More coverage from Apparel News, WWD, Gay Times UK and  Respect Mag:

Two years after a highly successful, initial limited-edition customization collaboration in 2018, Lacoste and Chinatown Market joined forces again to design a fresh collection featuring bold new colorways and reimagined crocodile logos that smartly juxtapose the classic style of Lacoste’s signature polos, t-shirts, hats and sweatshirts with Chinatown Market’s drama and whimsy. The vibrant unisex collection includes a fierce oversized painted crocodile on t-shirts; colorful embroidered crocodiles on sweatshirts and caps; and a globe motif on short-sleeve shirts to symbolize the soaring digital rise of Chinatown Market’s ironic creations.