Lacoste Teams Up Again With Japanese Fashion Brand BEAMS

After a successful collaboration during the Summer of 2018, Lacoste has again joined with the Japanese fashion brand BEAMS for a new Fall/Winter 2018 collection. The new collection is thematically similar to the previous collection, combining classic Lacoste with Beam’s more “street aware” approach.

Lacoste Beams

Pieces include golf-inspired sweatshirts and caps, as well as variations on Lacoste’s signature polo shirt. The full collection is available from BEAMS online.

Back To The Future: Lacoste’s Revamp Of The Iconic M85 Sneaker

Lacoste M85 Sneaker The M85 was the first sneaker that Lacoste ever released way back in 1985. Now, they’re releasing a revamped version of it. As HighSnobiety notes:

As the ultimate purveyor of the polo shirt, Lacoste is often still considered much more at home in the country club than it is on the street. As such, its place in streetwear is often underestimated. Yet, the fact that the green crocodile is such a recognizable and respected logo 85 years after its conception by French tennis player René Lacoste and knitwear manufacturer André Gillier is a testament to the brand’s status. Its longstanding and continued relevance in the fashion industry has naturally spilled over into streetwear and made it a foundational pillar, especially in its native France.

Lacoste M85 Sneaker

Although apparel remains at Lacoste’s core, the brand actually has a rich and relatively untapped footwear archive that dates back further than you may think—all the way to 1985. At that time, Lacoste had established itself as a reputable performance tennis label but decided to venture into footwear as the early athletics and first wave of home fitness trends began across Europe and, especially, the States. Lacoste subsequently released a number of court-ready silhouettes that were unmistakably bolder and future-facing. One of these was the M85, which has become one of the French label’s most iconic models of that time. It’s also since served as inspiration for a number of other silhouettes that followed.

The shoe is available as of October 15th. For more details see HighSnobiety’s review.

Lacoste collaborates with French rap star Moha La Squale

Moha La Squale in LacosteVogue France has a sneak peak at Lacoste‘s latest collaboration aimed at bringing a more “street aware” style to Lacoste.  As Vogue notes:

Since their collaboration with Supreme in March 2017, which featured 90s revival style pieces, French fashion house Lacoste has been leaning more toward streetwear-inspired designs. Such an intention has been explicitly demonstrated through their latest collaboration with 23-year-old French rapper Moha La Squale, who has just released his first album titled “Bendero”. The collection produces designs inspired by La Squale’s own personal style, and the rapper announced both his involvement with and admiration for the French fashion house in a video posted via his Instagram. The collection will be available for purchase on October 17, the same date as Moha La Squale’s next big gig at Paris’ Olympia.

Read more at Vogue France.