Category Archives: Street Style

Lacoste and CLOT Unite for a Cultural Fusion in the Fall/Winter 2024 Collection

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Lacoste and CLOT have once again joined forces to create a captivating collection for the Fall/Winter 2024 season, blending Eastern and Western influences into a harmonious fashion statement. This collaboration marks another significant step in Lacoste’s ongoing evolution under the creative leadership of Pelagia Kolotouros, as the brand continues to push the boundaries of luxury sportswear by embracing cultural diversity and modern streetwear aesthetics.

A Cross-Cultural Collaboration

The LACOSTE X CLOT Fall/Winter 2024 series is a dynamic fusion of Lacoste’s classic tennis and golf heritage with the rich traditions of Chinese martial arts. The collection, which includes fifteen carefully curated pieces, reimagines these distinct cultural elements into a versatile wardrobe for both men and women. Each design reflects the elegant refinement of Lacoste’s iconic style, while simultaneously celebrating the street sports ethos that CLOT has championed since its inception.

CLOT, established in 2003 by Edison Chen and Kevin Poon, has long been known for its ability to bridge Eastern and Western cultures through fashion. This latest collaboration with Lacoste is a testament to their shared vision of creating apparel that resonates globally while staying true to their cultural roots. The collection’s designs deconstruct traditional boundaries of comfort and style, offering pieces that are as suitable for the streets as they are for the court.

The Collection: Where Tradition Meets Innovation

The LACOSTE X CLOT collection features a wide array of apparel, including autumn and winter coats, sweatshirts, Polo shirts, T-shirts, pants, socks, scarves, and hats. Each piece is adorned with co-branded logos and Chinese pattern prints, symbolizing the aesthetic synergy between Lacoste and CLOT. A standout piece in the collection is a Chinese-style jacket made from Lacoste’s signature Polo material. The jacket’s design, inspired by the elegance of Chinese porcelain, incorporates hues of white, crocodile green, and navy blue, blending tradition with contemporary fashion.

The collection not only highlights the aesthetic harmony between the two brands but also serves as a cultural dialogue that challenges the conventional boundaries of fashion. The campaign’s visual narrative, shot in the heart of Paris, captures this cross-cultural exchange by featuring models traversing the city’s iconic Chinese-inspired streets, further emphasizing the blend of Eastern and Western influences.

Release Details

The CLOT x LACOSTE collection will first be available to Team Lacoste members via the Lacoste webstore on September 6, followed by a general release through the webstore and at the brick-and-mortar Lacoste Harajuku store on September 10.

This collection is poised to be a must-have for fashion enthusiasts who appreciate the fusion of heritage and modernity. Whether you’re drawn to Lacoste’s timeless sportswear or CLOT’s cutting-edge streetwear, this collaboration offers something unique for everyone. Don’t miss the chance to own a piece of this cross-cultural masterpiece when it hits the shelves this September.

More details can be found here:

https://hypebeast.com/2024/9/clot-lacoste-collab-collection-release-info

pausemag.co.uk

https://www.trendhunter.com/trends/lacoste-x-clot

Lacoste Collaboration With K-Pop Group ITZY Causes Excitement!

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According to Sportskeeda, the recent collaboration between the K-pop group ITZY and the iconic French brand Lacoste has created significant excitement in the fashion world. This partnership, featured on W Korea’s Instagram feed, is a fusion of ITZY’s vibrant energy and Lacoste’s classic, sporty aesthetic. Fans have expressed immense appreciation and excitement for this collaboration, emphasizing the strong connection between ITZY and its fanbase.

The campaign, which celebrates Lacoste’s 90th anniversary, is part of a broader initiative that showcases diverse subcultural scenes worldwide. These include vintage lovers in Tokyo, streetwear enthusiasts in São Paulo, amateur athletes in Seoul, and French hip hop aficionados, demonstrating how Lacoste’s legacy resonates with various communities. This global dialogue highlights the brand’s widespread appeal and its capacity to adapt to different cultural contexts.

Notably, the collaboration between ITZY and Lacoste is seen as a symbol of cultural fusion and a reflection of the evolving fashion industry, where music and style converge to create new trends. This partnership is not just a fashion statement but represents the intersection of a historic brand with the dynamic energy of one of today’s most popular K-pop groups, offering fans a fresh perspective while maintaining the essences of both the brand and the group.

However, it’s important to note that ITZY member Lia will not be participating in the campaign due to a health-related hiatus. Fans have expressed their support for the other members while wishing Lia a speedy recovery.

The Lacoste-ITZY collaboration is also featured on sites like Kpopping.com and allkpop.com.

Lacoste Official Sponsor for Season 5 of the Hit TV Show Street Dance of China

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DAO Insights reports that Lacoste has become the official sponsor for season 5 of the hit TV show Street Dance of China. In DAO’s words:

  • French high-end sportswear brand Lacoste has tapped into the growing appetite for street dancing amongst China’s Gen Z by becoming an official sponsor for season 5 of the hit TV show Street Dance of China.
  • The vernacular dance style has grown into a craved subculture in China, drawing in an average of 5 million to cut their teeth into the activity every year, with teens being the main consumers.
  • The shrewd move allows Lacoste to rejuvenise [sic] its brand image and win over the lucrative young generation of consumers.

Street Dancing

Street Dancing is increasingly popular among Chinese teenagers, particularly in major cities, and the sponsorship is seen as a way for Lacoste to develop a more youthful “street style” image in the Chinese market. While Lacoste has been seen as a premium brand in China since it arrived in 1984, its association with golf and tennis has given it an association with an older demographic which has hurt it with younger Chinese consumers.

More details on the new sponsorship and Lacoste’s attempt to attract younger Chinese customers at DAO Insights.

Lacoste x National Geographic: Lacoste Collaborates with National Geographic On New Line Of Eco-Friendly Clothing

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Lacoste X National Geographic Logo Update: The collection has now dropped, and is available at the Lacoste Store.

Update: Lifestyle Asia notes that “this collection has been made with all recycled and sustainable materials. The polyester of the bags is recycled and the organic cotton and rubber used in the polos and footwear have been certified sustainable.”

Continuing in a series of collaborations released this year, Lacoste is now collaborating on a new Econ-friendly line with National Geographic.  GQ UK reports:

“it’s the National Geographic Photo Ark project which forms the central aesthetic lynchpin for this new collection. Led by award-winning photographer and National Geographic Fellow Joel Sartore, the project aims to photograph every single living creature in the world’s zoos, aquariums and nature reserves.

Focusing on four of the key animals in Sartore’s 10,500-species-strong archive – the Grévy’s Zebra (Equus grevyi), the Green and Black Poison Dart Frog (Dendrobates auratus), the Halloween Pennant Dragonfly (Celithemis eponina) and the Jaguar (Panthera onca) – the collection is a high colour celebration of, in the words of Lacoste “the diversity and splendour of the animal kingdom.”

The resulting clothes are an energetic antidote to the all-too-grey flatness of this second lockdown. There’s a puffy electric cobalt parka finished with the splattered markings of the frog, there are scarlet T-shirts with crocodile scales and there’s a series of classic Lacoste polo shirts (the garment with which the tennis-focused brand made its name) covered with exploded rosettes of the jaguar.

Highxtar enthuses about the collection:

Lacoste x National Geographic consists of a wide range of sweatshirts and polo shirts. Accessories such as sunglasses, sneakers, bags and even underwear. The classic T-shirts in red and navy blue are proposed with the logo of the crocodile printed on the various motives. The iconic polo comes in a striking all-over print of jaguar, zebra or frog. In addition, they’ve launched a set of reversible padded jackets as a nod to the animals’ ability to blend in. Each of these garments is reminiscent of National Geographic with subtle details in yellow.

More coverage can be found at Pause, at Fashion Network, at HypeBeast and at Footwear News. The collection is available in the Lacoste Store.

Lacoste’s Spring 2021 Ready To Wear Collection

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Lacoste CrocodileLacoste premiered its Spring 2021 Ready To Wear Collection this week. It continues Lacoste’s recent emphasis on “street style” and re-casting designs from Lacoste’s long history. Overall, the coverage is positive, although as a commercial proposition it doesn’t really matter, since the collection will have a limited release. Here’s a quick round-up of the coverage.

Vogue, after noting Louise Trotter’s comments on the difficulty of working in a time of Covid-19, reports:

Most of the clothing has an athleisure aspect—a nod to the brand’s heritage on the tennis court and off it, the designer explains—and made from a combination of existing fabrics, vintage and archive pieces, and embroideries by the couture house Maison Lemarié. Vintage track jackets became trousers or were spliced together into chic trenches, the sort of hybridization that streetwear acolytes will be familiar with.

HypeBae focuses on the vintage feel of the collection:

For the Spring/Summer 2021 season, Lacoste‘s creative director Louise Trotter has unveiled a range of items made using deadstock designs from the brand’s archive. Showcased through a lookbook featuring street-cast models in the city of Paris, the SS21 collection fuses vintage pieces with new creations through upcycling.

Titled “#CrocCouture,” the new lineup marks the French label’s first attempt at marrying haute couture with sportswear.

Lastly, High Snobiety focuses on the re-working of the Crocodile logo:

Lacoste’s creative director Louise Trotter has reworked the label’s iconic crocodile logo across a range of exaggerated and abbreviated classics for the SS21 collection, limited to 200 pieces worldwide.

Code-named “Croc-couture,” Lacoste invited embroidery and feather specialists Lemarié to add some savoir-faire to the sporting apparel resulting in cream sweatshirts and oversized white piqué polo shirts embroidered with geometric crocodile appliqué made from vintage jacquard labels.

I’ll update this post as we see more coverage.