Lacoste and Concepts Collaborate On A New Collection

Concepts Logo

Updated: 08/14/2020

The Lacoste X Concepts collection has officially launched on the Lacoste store:

A textile capsule collection made up of iconic pieces completes the collection. Hoodies, T-shirts, swim-shorts, baseball caps and outerwear shine light on the meeting of American streetwear and French elegance. Reflective materials, pastel tones and iridescent co-branding give this collection a stylized language that makes all the difference. Designed for those in the know.

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Lacoste and Concepts have announced the release of a new, collaborative collection. Concepts posted the following announcement on their blog:

We’re kicking off our first collaboration with Lacoste – the marriage of two distinct brands with connected histories and a shared value for commitment, expertise, and excellence. The collaboration is rooted in our shared connection to the city of Boston – in August 1923, a journalist writing for the Boston Evening Transcript first nicknamed Rene Lacoste “the Alligator,” ultimately inspiring the brand’s iconic logo. 1996 is also a unique year for both brands – September of that year marks the opening of our store in Cambridge MA and it was also the year Lacoste launched their first running shoe, the Velocity.

In addition to the Storm ’96 sneaker (our take on a re-imagined Velocity sneaker) and summer slides, our inaugural collaboration with Lacoste features a range of apparel driven by our streetwear identity and Lacoste’s French fashion savoir-faire. We pulled inspiration from New England summer destinations like Cape Cod and Martha’s Vineyard, resulting in colors like igloo green, sand, praisun, and tanzanite blue, as well as reflective hits that capture the essence of the sun’s reflection during nightfall. Consisting of apparel classics like hoodies, t-shirts, swimming shorts, a windbreaker and tracksuits, they are all elevated with modern 3M iridescent treatments for a streetwear edge.

Available at Concepts, online and in all stores, as well as lacoste.com on August 14th at 10 AM EST.

License Global‘s story emphasizes the shared Boston roots of the companies:

Inspired by the companies’ shared Bostonian roots, the collection is comprised of t-shirts, polo shirts, swim shorts, hoodies, windbreakers, a track suit, slide and caps. The collection includes dual branding and the color palette is inspired by Martha’s Vineyard and Cape Cod with items reflecting the sunsets known at those summer destinations.

Sole Collector’s story focuses on the re-launch of the Velocity sneaker:

The Storm 96 is a remake of the Velocity sneaker, first introduced in 1996 as Lacoste’s debut running shoe. Keeping the nineties retro vibe in the form of a chunky white heel, the collaborative Storm 96 features beige, white, and grey leather panel details with a contrasting black panel featuring the iridescent Lacoste x Concepts logo. Hits of red appear on the outsole and interior. To celebrate the pairing of brands, the tongue tags carry the unique Lacoste x Concepts branding.

You can read more of the coverage of the launch at High Snobiety, License Global, and Sole Collector.

More coverage from Complex UK and UK GQ who note how hard it will be to get a pair of the Storm 96 sneakers:

Available from 14 August at lacoste.com, don’t miss out on snapping these up. And you’re going to have to have your wits about you if you do want to cop a pair – not only will you need to enter a raffle to try and buy them, but they already have an ultra-rare status as both brands are only releasing 650 pairs worldwide.

Lacoste’s Signature Crocodile Logo Gets Triple Whimsical Makeovers by Three Artists

This Spring, Lacoste’s signature green crocodile logo will receive triple makeovers from three artists, Samuel Borkson and Arturo Sandoval III of #FriendsWithYou, #Jeremyville, and #JeanMichelTixier. Known for their optimistic graphics and positive world view, they have translated the French house’s timeless classics style with joyful, off-beat, and colorful range of ready-to-wear pieces in three limited-edition collections.

Each collection consists of the legendary polo shirts, essential T-shirts, and sweatshirts join caps, watches, leather goods, sneakers, and fragrance bottles which are reinvented with upbeat style.

Read more at https://daman.co.id/lacostes-signature-crocodile-logo-gets-a-makeover-by-three-artists/.

Lacoste Teams Up Again With Japanese Fashion Brand BEAMS

After a successful collaboration during the Summer of 2018, Lacoste has again joined with the Japanese fashion brand BEAMS for a new Fall/Winter 2018 collection. The new collection is thematically similar to the previous collection, combining classic Lacoste with Beam’s more “street aware” approach.

Lacoste Beams

Pieces include golf-inspired sweatshirts and caps, as well as variations on Lacoste’s signature polo shirt. The full collection is available from BEAMS online.

Back To The Future: Lacoste’s Revamp Of The Iconic M85 Sneaker

Lacoste M85 Sneaker The M85 was the first sneaker that Lacoste ever released way back in 1985. Now, they’re releasing a revamped version of it. As HighSnobiety notes:

As the ultimate purveyor of the polo shirt, Lacoste is often still considered much more at home in the country club than it is on the street. As such, its place in streetwear is often underestimated. Yet, the fact that the green crocodile is such a recognizable and respected logo 85 years after its conception by French tennis player René Lacoste and knitwear manufacturer André Gillier is a testament to the brand’s status. Its longstanding and continued relevance in the fashion industry has naturally spilled over into streetwear and made it a foundational pillar, especially in its native France.

Lacoste M85 Sneaker

Although apparel remains at Lacoste’s core, the brand actually has a rich and relatively untapped footwear archive that dates back further than you may think—all the way to 1985. At that time, Lacoste had established itself as a reputable performance tennis label but decided to venture into footwear as the early athletics and first wave of home fitness trends began across Europe and, especially, the States. Lacoste subsequently released a number of court-ready silhouettes that were unmistakably bolder and future-facing. One of these was the M85, which has become one of the French label’s most iconic models of that time. It’s also since served as inspiration for a number of other silhouettes that followed.

The shoe is available as of October 15th. For more details see HighSnobiety’s review.

Lacoste collaborates with French rap star Moha La Squale

Moha La Squale in LacosteVogue France has a sneak peak at Lacoste‘s latest collaboration aimed at bringing a more “street aware” style to Lacoste.  As Vogue notes:

Since their collaboration with Supreme in March 2017, which featured 90s revival style pieces, French fashion house Lacoste has been leaning more toward streetwear-inspired designs. Such an intention has been explicitly demonstrated through their latest collaboration with 23-year-old French rapper Moha La Squale, who has just released his first album titled “Bendero”. The collection produces designs inspired by La Squale’s own personal style, and the rapper announced both his involvement with and admiration for the French fashion house in a video posted via his Instagram. The collection will be available for purchase on October 17, the same date as Moha La Squale’s next big gig at Paris’ Olympia.

Read more at Vogue France.