Indian Manufacturer of Counterfeit Lacoste Shut Down

Editor’s Note:As always, the counterfeit Lacoste keeps coming, so before you buy make sure you check out my articles on detecting fake Lacoste shirts and detecting fake Lacoste bags, or my detailed discussion of how to authenticate Lacoste.

On October 5th, 2018, a raid was conducted against Amit Apparel in Ludhiana, and a huge amount of Under Armor and Lacoste counterfeits were seized. As a result of the raid, and the ensuing civil suit the Delhi High Court has shut down Amit Apparel, and the court “froze the manufacturing unit of the infringer directing it to maintain status quo on title, possession and construction thereof until further order.” The details of the case can be read about at legaldesire.com.

Lacoste Goes After Counterfeit Goods in India

Editor’s Note: As always, the counterfeit Lacoste keeps coming, so before you buy make sure you check out my articles on detecting fake Lacoste shirts and detecting fake Lacoste bags, or my detailed discussion of how to authenticate Lacoste.

Lacoste scored a victory over counterfeiters in India. The World Trademark Review reports:

Lacoste S.A has prevailed in a counterfeit court case brought against two Noida-based firms for the sale of counterfeit Lacoste products. The win, in the Patiala House Court, marks the culmination of a three-year legal battle with the two infringing firms, which were ordered to cease the sale of counterfeit Lacoste goods and pay damages to the company on account of loss to goodwill and reputation suffered from the sale of fakes. The suit was filed against M/s Fashion Zone and M/s Export Hut, which were using the LACOSTE mark, along with the crocodile logo. The court accepted the suit and appointed the local commissioner to carry out search and seizure actions on the infringing firm’s premises.

One of the counterfeiters was fined one hundred thousand Rupees and both were required to forswear further counterfeiting.

How To Identify A Fake Lacoste Shirt

Updated 01/29/2020

Up to 90% of the Lacoste items sold on EBay and other auction sites are fakes. So, before you buy a Lacoste shirt you should look for a few obvious signs of fake merchandise. Here’s some quick methods to detect whether the Lacoste shirt you are about to buy is real or counterfeit:

Before we start, though, if you are interested in authenticating a Lacoste bag, check out my article on detecting fake Lacoste bags. I’ve also written a detailed article on detecting counterfeit Lacoste items if these instructions are not good enough.

1) Check the logo – most fakes have bad logos with distorted lines and stitching. They also often use the wrong color thread. The crocodile should be dark green on a white patch, not the lighter green like the inauthentic logo shown below. The claws and teeth of the crocodile should be distinct, and its top jaw should be smaller than the bottom one.Lacoste Patch Comparison 

2) Check the sizing – Lacoste uses numbers for sizing, not small, medium and large

Genuine Lacoste Label

3) Check the Logo Alignment –  The Lacoste Logo lines up with the second button of their polo shirts. It never lines up with the bottom of the placket.

Men's Pink Polo Shirt

4) Check the Fabric – Most fakes are made with much thinner cloth than genuine Lacoste shirts. If you put your hand inside the shirt, and you can see it through the cloth, then it’s almost certainly a fake. You can also check the weave to see if it matches Lacoste’s exclusive “petit pique” pattern

Petite Pique

5) Check the Buttons – Real Lacoste buttons are usually mother-of-pearl. The shape is flat and slightly saddle-like in the middle. There are 2 holes for needles (on the upper and lower parts). There is usually no writing on the button. A genuine button will have a clearly defined rim around it.

Lacoste Button

6) Check for Elevations – Men’s T-shirts have small side elevations.

7) Check the Label – On a new Lacoste shirt with an ironed on label, the Lacoste label  will look like the example shown below. Most fake Lacoste makers don’t do a thorough job on the label. In particular, the lettering and logo are usually have blurred edges.

8) Check the Tag – An authentic Lacoste shirt will come with tags like the ones below. Again, this an area in which most forgers don’t put in a lot of effort. If your item doesn’t come with tags like the ones below, then it’s not authentic.

How To Detect A Fake Women’s Lacoste Bag

Updated: 01/28/20

There are a lot of fake Lacoste bags out there, so before you buy, here’s a simple four step process for detecting whether the women’s Lacoste tote bag or purse you are buying is a genuine Lacoste or a cheap fake. For other tips on avoiding fake Lacoste products, see my page on detecting counterfeit Lacoste.

Where Did You Buy The Bag?

Start with where you are buying the bag. If you bought the bag from a street seller or from eBay, you can be almost certain that it’s a fake. Lacoste bags are only sold at Lacoste’s own stores or at certified retailers. You can determine if a store is an approved seller by checking it out on Lacoste’s website.

Street Vendor Bags

Is The Quality Of The Construction And Materials High?

Lacoste bags can be made of canvas, PVC or leather, but they all share one thing in common: their construction and materials are of high quality. A common fault of fake bags is inferior stitching. Genuine Lacoste bags have small, even, solid stitching. Uneven stitching or loose threads is an indication of a counterfeit bag. A good place to check the stitching is inside the bag, since the manufacturers of fakes often skimp on the non-visible stitching. If you see uneven stitching around the inside of the bag, or bunching of the lining around the rim, you can be pretty sure you have a counterfeit bag.

Genuine Lacoste bags will also have quality zippers, fastenings, and handle attachments that are neatly and securely sewn in. An example from a genuine Lacoste bag is shown below

Lacoste Bag Zipper

The zipper of a Genuine Lacoste bag will run right up to the edge of the bag opening. The zips of most replicas will stop short of the opening. The loop handle on a Lacoste tote bag is made with a garter material under the leather. This makes the strap less stiff and easy to bend. Most replicas will omit the garter center, so their handles are much stiffer and harder to bend.

Is The Lacoste Logo Correct?

All Lacoste bags have a genuine Lacoste logo that is either printed on the bag (canvas) or attached (leather and PVC). Genuine Lacoste logos are of high quality, with defined lines. Fakes also tend to have shapes that are not correct. An example of a genuine traditional logo on a leather bag is shown below

traditional Lacoste logo

Lacoste bags can also have monochrome logos. An example of a monochrome logo on a canvas bag is shown below

Gold Lacoste logo

Sometimes, as shown below, the monochrome logo matches the bag’s material.

Red Lacoste Logo

For other examples of legitimate Lacoste logos, see my page on the Lacoste Crocodile Logo.

Some bags have embossed logos. In general, a genuine embossed Lacoste log will be distinct, but shallowly embossed. See below for an example:

Genuine Lacoste embossed logo

Replica embossed logos tend to be deeper, as you can see below:

Fake embossed Lacoste logo

Does The Bag Reflect Lacoste’s Design Sensibility?

If you browse through the Lacoste website, you will soon become familiar with Lacoste’s design sensibility. Lacoste tote bags are all narrower at the bottom than the top, and have large U shaped straps. The logo on the bags is usually at the top and centered. The leather bags don’t come in outrageous colors, and the purses also have very traditional designs. After you have looked at a few examples, you will have a good idea of whether Laooste would have designed the bag you are looking at buying. Here’s an example of a Genuine Lacoste bag:

Genuine Lacoste Tote Bag

I hope these tips are helpful, and that they will prevent you spending your hard-earned dollars on phony merchandise. Remember, the counterfeiters work hard to fool you, so don’t be taken in by superficial packaging touches, such as the ones shown on the fake bag pictured below:

Replica Lacoste Tote Bag

Other Resources