In a recent story, Footwear News reports on the efforts of Adidas, K-Swiss and Lacoste to prepare special retail events and products for the upcoming US Open, which will be held Aug. 26 to Sept. 8 at the USTA Billie Jean King National Tennis Center in Queens. On Lacoste, specifically, they report:
Iconic tennis brand Lacoste scored a big win two years ago, when it signed Novak Djokovic as its apparel ambassador. The No. 1-ranked athlete continues to dominate on the circuit and is heading into the U.S. Open with two Grand Slam titles under his belt for this year alone (Wimbledon and the Australian Open).
At the matches in Queens, Djokovic will wear a vivid-blue Lacoste polo with black and white details, paired with black shorts.
For coverage of the other brands, see the original story.
Retail Gazette reports that:
Last week the premium sportswear retailer unveiled a collaboration with the Save the Species charity, which saw its iconic crocodile logos replaced with selected endangered species as part of International Day for Biological Diversity.
All proceeds collected by the UK flagship store and eight other international stores will go towards the International Union for Conservation of Nature (IUCN) charity.
The collaboration offers 10 limited-edition polo shirts, representing the number of endangered animals known to remain in the wild.
To celebrate the collaboration, Lacoste transformed its Covent Garden store by replacing the crocodile with the Yemeni Mouse-Tailed Bat.
Read more at https://www.retailgazette.co.uk/blog/2019/05/retail-gazette-loves-lacoste-save-species-collab/.
Lacoste has unveiled a new clothing range celebrating the 1984 Los Angeles Olympics. The new line is a result of a three year licensing agreement the IOC has signed with Lacoste. According to According to the IOC press release:
The “LA 84” range was unveiled … at a party held at the Lacoste boutique in Los Angeles. https://www.olympic.org/news/lacoste-unveils-los-angeles-1984-olympic-heritage-collection
In becoming the third apparel collection to celebrate the graphic legacy of an iconic Olympic Games edition, the Los Angeles range joins the limited-edition Grenoble 1968and Mexico City 1968 lines designed by Lacoste and launched last year under a licensing partnership to create co-branded collections around four past Olympic Games.
Memories of the look and feel of Los Angeles 1984, an edition of the Games that set new standards in large-scale graphic design with its arrangements of stars and stripes set against vibrant colours, are evoked by the new Lacoste range. The key element of the new collection is the “Star in Motion” symbol from the official Los Angeles 1984 Games emblem.
Further coverage of the line’s launch can be found at AroundTheRings.com
Editor’s Note:As always, the counterfeit Lacoste keeps coming, so before you buy make sure you check out my articles on detecting fake Lacoste shirts and detecting fake Lacoste bags, or my detailed discussion of how to authenticate Lacoste.
On October 5th, 2018, a raid was conducted against Amit Apparel in Ludhiana, and a huge amount of Under Armor and Lacoste counterfeits were seized. As a result of the raid, and the ensuing civil suit the Delhi High Court has shut down Amit Apparel, and the court “froze the manufacturing unit of the infringer directing it to maintain status quo on title, possession and construction thereof until further order.” The details of the case can be read about at legaldesire.com.
Travel Retail continues to be a major part of Lacoste’s strategy with Asian airports being key sites. This week, Lacoste announced it has opened a 130 square meter store in the new Jewel Changi Shopping Complex at Singapore Changi Airport. The new airport shopping complex opened on April 17, 2019 and has 280 stores.
“We are thrilled to open this store at Jewel, Changi Airport, Singapore, which further enhances our presence in Asia,” commented Jan-Louis Delamarre, CEO Asia Pacific & Global Travel Retail.
You can read more about Jewel Changi at TR Business.