DAO Insights reports that Lacoste has become the official sponsor for season 5 of the hit TV show Street Dance of China. In DAO’s words:
- French high-end sportswear brand Lacoste has tapped into the growing appetite for street dancing amongst China’s Gen Z by becoming an official sponsor for season 5 of the hit TV show Street Dance of China.
- The vernacular dance style has grown into a craved subculture in China, drawing in an average of 5 million to cut their teeth into the activity every year, with teens being the main consumers.
- The shrewd move allows Lacoste to rejuvenise [sic] its brand image and win over the lucrative young generation of consumers.
Street Dancing is increasingly popular among Chinese teenagers, particularly in major cities, and the sponsorship is seen as a way for Lacoste to develop a more youthful “street style” image in the Chinese market. While Lacoste has been seen as a premium brand in China since it arrived in 1984, its association with golf and tennis has given it an association with an older demographic which has hurt it with younger Chinese consumers.
More details on the new sponsorship and Lacoste’s attempt to attract younger Chinese customers at DAO Insights.
PETA Australia has charged Lacoste and other brands of using inhumanely sourced down feathers from Vietnam. According to PETA Australia:
Investigative footage of Vietnam’s down industry shows a worker stabbing conscious ducks in the neck and workers cutting the legs off live, struggling birds. Their feathers were later sold to brands as “responsibly sourced”. Companies like H&M, Gap Inc, Lacoste, and Guess were all identified as recipients of down from the RDS-certified suppliers investigated by PETA Asia, and all obtain feathers from Vietnam.
You can see some pretty graphic video of the animal abuse on the PETA site. Previously, Lacoste was accused of using inhumanely sourced mohair, but agreed to stop using it. We can expect the same to happen with down feathers.
More coverage at Women’s Wear Daily.
Not quite vintage Lacoste, but it still seems a long time ago. Meniscus Magazine has published a photo gallery of backstage shots from the 2015 Lacoste Spring 2015 fashion week show. You can see the shots here.
Lacoste and Gwyneth Paltrow’s Goop brand have released a collaboration inspired by Paltrow’s Royal Tenenbaum’s character Margot Tenenbaum’s striped Lacoste dress. Refinery 29 writes:
If you ever wondered what Gwyneth Paltrow’s Royal Tenenbaums character, Margot Tenenbaum, would wear today, you’re in luck. The actor’s lifestyle brand, Goop, and sports-inspired fashion label Lacoste have partnered for a collection referencing the Wes Andersonfilm.
On Tuesday, the two announced a collaboration, which includes a range of styles paying tribute to the Lacoste striped polo dress famously worn by Paltrow in the 2001 comedy. The result is a capsule that combines tenniscore and preppy aesthetics. In addition to featuring a frock similar to Paltrow’s film look, the line includes a retro-inspired jumpsuit with puffed sleeves, a knit polo set, and court-ready mini skirts.
The collection is available online, at select Goop stores and at flagship Lacoste locations.
High Snobiety on Goop and Lacoste Collaboration
Fashion United on Goop X Lacoste
Ralph Lauren reported better than expected second quarter 2022 results. From the press release:
Ralph Lauren Corporation (NYSE:RL), a global leader in the design, marketing, and distribution of luxury lifestyle products, today reported earnings per diluted share of $2.18 on a reported basis and $2.23 on an adjusted basis, excluding restructuring-related and other net charges for the second quarter of Fiscal 2023. This compared to earnings per diluted share of $2.57 on a reported basis and $2.62 on an adjusted basis, excluding restructuring-related and other net charges for the second quarter of Fiscal 2022.
Read more at Business Wire.