Fusalp, the French fashion house, owned by Lacoste heirs Sophie and Phillipe Lacoste since 2013, is collaborating with the equally venerable Chloe on a ski wear collection. Fusalp has already been dubbed one of the “seven chicest skiwear brands” by L’Officiel and this collaboration can only add to their reputation. Here’s more detail, courtesy of WWD:
Chloé and Fusalp have teamed on a skiwear capsule collection, with co-branded technical outerwear, knitwear and accessories designed with an eye to the slopes as well as urban settings.
It’s the first time the two French labels, both founded in the early Fifties, have worked together. The collection will be sold on Net-a-porter first, and then, starting in November, on the web sites of both brands.
The pieces on offer include a quilted puffer jacket, high-waisted flared pants, a branded helmet and a ski suit.
Backed by a group of “high-profile, French investors,” Fusalp has grown to fifty stores, and claims its 2020 sales will be thirty million Euros.
More coverage of the collaboration can be found at MFFashion who report that the line includes “padded jackets, coats, shoes, tight pants, ski suits and thick sweaters.” Additional coverage can be found at Numero, and at Madame Figaro who write that Fusalp’s competition jackets are at the “cutting edge of the genre.”
As the Covid-19 crisis drags on and on and on, Lacoste keeps expanding their selection of masks in their mask store. As Lacoste puts it, “A new essential for the day-to-day. These masks in washable cotton ensure protection for all. No matter where you’re heading.” And, for each mask sold, Lacoste donates $3.50 to the Lacoste Fund to “support its social solidarity actions for a more responsible future.” See more at the Lacoste Mask Store.
Lacoste is launching a new Court Drive sneaker this Fall. According to Lacoste, “the brand new Court Drive trainer was made to enhance your freedom of movement.” According to Sourcing Journal, this is one of five new sneakers that Lacoste will be releasing for the Fall/Winter collection. Here’s the press release:
In a perfect blend of technicity and style, the Court Drive proudly assumes its inspiration rooted in running and tennis. With its streamlined design and sculpted sole, this trainer will not go unnoticed. Subtly referencing a tennis net, the honeycomb-textured vamp references the sports heritage of Lacoste.
The design and materials, which include mesh, were chosen to bring freedom of movement and an unprecedented sensation of lightness.
A tricolour crocodile on the exterior side of the upper perfectly complements the subtle touches of blue, white and red on the tongue and outsole.
A sculpted raised midsole increases the feeling of lightness and stability derived from the Court Drive. On the outsole, raised graphics inspired by the texture of a tennis net reinforce the sports heritage of this lifestyle trainer.
Available in seven different colours, the Court Drive’s palette ranges from efficient and understated white to bold yellow with on-trend fluorescent colour blocks that will delight colourmatching fans.
True to the athleisure trend combining comfort and style, the Court Drive will win over trainer enthusiasts everywhere with its unique, bold silhouette.
The Court Drive will be available on 1 July in Lacoste networks and shops and on lacoste.com, from €110.
According to Techcrunch, Amazon is launching a new personal shopping service aimed at men:
Amazon is introducing a personal shopping service for men’s fashion. The service, now available to Prime members, is an expansion of the existing Personal Shopper by Prime Wardrobe, a $4.99 per month Stitch Fix rival, originally aimed at women. With Personal Shopper by Prime Wardrobe, an Amazon stylist selects an assortment of fashion items that match a customer’s style and fit preferences. These are then shipped to the customer on a monthly basis for home try-on. Whatever the customer doesn’t want to keep can be returned using the resealable package and the prepaid shipping label provided.
At launch, the new men’s personal shopping service will include brands like Scotch & Soda, Original Penguin, Adidas, Lacoste, Carhartt, Levi’s, Amazon Essentials, Goodthreads and more — a mix of both Amazon’s own in-house brands and others. In total, Amazon says Personal Shopper by Prime Wardrobe will offer hundreds of thousands of men’s styles across more than a thousand different brands.
It will be interesting to see if the service catches on, and whether premium brands like Lacoste will benefit from being included in a service that seems aimed at men that are not to serious about fashion. Read more at Techcrunch.
Here’s Lacoste’s description of their Autumn/Winter Fashion Show:
Held at the Tennis Club de Paris, the Lacoste Autumn Winter 2020 runway show is the third act in creative director Louise Trotter’s intimate dialogue with the bold spirit of René Lacoste. A powerhouse on and off the tennis court, René’s unrelenting thirst for excellence, his dedication and verve was matched by none other than his wife Simone Thion de la Chaume – herself a champion golfer. Together, they reflected the very definition of a sporting power couple. Today Louise Trotter celebrates the harmonies in their contrasts, and the beautiful ricochet of references between her sport and his. By applying modern technology to the sartorial aplomb of a century ago, a fresh sense of sportif style rises to the fore. Future classics are imbued with the timeless élan of Lacoste’s French heritage.
Designed for elegance and performance – at leisure or play – the collection exudes a consummate and athletic ease. Lacoste green and navy are joined by clay court browns, spearmint, sky blue, candy pink, orange, lemon and tan, in a lively palette that recalls our collective memories of weekend tournaments, friendly matches, and the off-duty uniforms of the sporting elite. Comfort and ease is the luxury of today: bringing the focus closer to the body, sports blazers and trousers are tailored in technical jersey and shell knits and brushed pullovers play with the structures and scale of Prince de Galles, houndstooth and Vichy checks. Pulled from the lexicon of French pop culture, the Lacoste crocodile peeks out from jacket linings and a pastel all-over print, as tennis skirts in Japanese jersey are worn with racket and club print silk blouses, and boxy polo styles feature chunky knit collars, contrast plackets and leather trims.
Protective outerwear is revisited – the trench, duffel, car coat and hooded vareuse anorak are finished in sleek pairings of bonded jersey neoprene, soft alpaca or checked double face piped with leather, thermal topstitching, or archive ‘framis’ taping. Straight from the 1980s, the original T-Clip sneaker is updated in contrast pastel shades, whilst brogued golf lanyards and caddy bags are a tongue-incheek nod to Simone Lacoste’s lifelong talent.
Designed by René Lacoste, the original L1212 polo is elevated in a double-knit mercerized cotton. Premiering at the Autumn Winter 2020 fashion show, it is featured in a fly poster campaign at the Tennis Club de Paris worn by the season’s runway cast and photographed by Quentin De Briey.
Set-up design / OBO Hair / Gary Gill
Makeup / Lauren Parsons
Music / Frédéric Sanchez
Casting / Piergiorgio Del Moro
The chipboard used as a canvas for the show will be donated to La Réserve des Arts, a French association that sources used materials to give them a second life. The benches will be re-used during upcoming Lacoste events.