Lacoste News Roundup: French Store Looting, Amazon Discounts and Godzilla Collaboration

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October 20, 2026 | Lacosted.com

This week’s Lacoste news ranges from unrest in France to discounts on classic sportswear and an unusual collaboration with Godzilla. Here’s a look at the latest headlines involving the French clothing brand.

Lacoste Stores Targeted During French Riots

Lacoste stores were among the retailers targeted during widespread demonstrations and unrest in France over the weekend.

In Annecy, approximately 30 people reportedly entered a Lacoste store after its windows were smashed, taking merchandise from the premises. In Besançon, four suspects, including three minors, were detained in connection with another Lacoste store looting.

The incidents formed part of broader disturbances that affected numerous French retailers, including luxury fashion boutiques. French business leaders called for stronger measures to protect businesses and employees.

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Lacoste Color-Block T-Shirt Discounted to $48

The Inventory reports that Lacoste’s men’s cotton color-block T-shirt is available on Amazon for $48.43, down from its regular price of $60.

Made from 100% cotton jersey, the shirt features a classic fit, contrasting chest panels and the familiar embroidered crocodile logo.

The approximately 19% discount makes it an attractive option for shoppers looking for Lacoste’s traditional sportswear styling at a lower price.

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Lacoste Signature Print T-Shirt Available for Under $30

Another Amazon promotion highlighted by The Inventory brings Lacoste’s Signature Print Cotton T-Shirt down to $29.84, from $33.16.

The 100% cotton shirt features a prominent signature print and embroidered crocodile logo. Its regular fit and straightforward design make it a casual alternative to Lacoste’s traditional polo shirts.

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Lacoste and Godzilla Collaboration Launches in Thailand

Lacoste’s latest collaboration brings together two very different icons: the French brand’s crocodile and Japan’s legendary Godzilla.

The Godzilla 1.0 capsule launched in Thailand on October 15, accompanied by a special collectors’ exhibition at CentralWorld in Bangkok, running October 16–21.

The collection combines character-themed apparel with Lacoste’s sportswear identity under the company’s Play Together concept. The exhibition includes rare Godzilla collectibles and special displays alongside the clothing.

The collaboration demonstrates Lacoste’s continued interest in reaching new audiences through popular culture and limited-edition collections.

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Looking Ahead

This week’s headlines illustrate the different dimensions of Lacoste’s global business, from the challenges facing its French retail operations to its continuing efforts to attract consumers through promotional pricing and creative collaborations.

For fans of the crocodile, there’s always something happening beyond the tennis court.

Follow Lacosted.com for more Lacoste news, collections, collaborations and retail developments.

Lacoste has appointed Marc Martin as the new Wholesale Director for the Germany, Austria, Switzerland and Scandinavian regions

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Lacoste has appointed Marc Martin as the new Wholesale Director for the DACH (Germany, Austria, Switzerland) and Scandinavian regions, effective January 1, 2025. Christoph Weller, Lacoste’s DACH CEO, announced this on LinkedIn, highlighting Martin’s extensive experience in the shoe and fashion industry, which includes roles at Ecco, Clarks, Timberland, and Gabor Footwear (Camel Active). In his new position, Martin is expected to strengthen Lacoste’s premium positioning and drive growth in strategic categories within these key markets. Weller, who also has a background in the shoe industry with experience at New Balance, Adidas, Converse, and Geox, expressed confidence in Martin’s innovative vision and proven track record.

More details can be found here: https://shoez.biz/en/neuer-wholesale-chef-fuer-lacoste/

Lacoste Embraces Artisanal Craftsmanship with Maison Chateau Rouge and Maison Lemarié Collaborations

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In a world where heritage and high fashion constantly collide, Lacoste is charting new territory through two striking collaborations: one with Maison Chateau Rouge and another with Maison Lemarié. These partnerships bring together Lacoste’s sporty chic with rich artisanal traditions, creating collections that are as much about cultural storytelling as they are about style. Let’s dive into the intricacies of these collaborations and explore what makes them a benchmark for modern fashion.

Maison Chateau Rouge x Lacoste: Where Heritage Meets Streetwear

Lacoste’s partnership with Paris-based Maison Chateau Rouge is a celebration of cultural diversity and craftsmanship, seamlessly blending iconic French elegance with African-inspired streetwear aesthetics. Maison Chateau Rouge, founded by Youssouf Fofana, has always been an homage to the multicultural vibes of Paris’s Chateau Rouge neighborhood, a district known for its lively mix of African heritage and French urban culture.

This collaboration features Lacoste’s signature crocodile logo reinvented with vibrant patterns and colors that reflect Fofana’s roots and his commitment to community-driven narratives. Pieces in the collection combine relaxed tailoring with dynamic graphics, introducing a playful yet sophisticated element into Lacoste’s repertoire. A particular highlight is the reinterpretation of the classic Lacoste polo shirt, featuring patchwork and embroidery that symbolize the fusion of tradition and modernity—a nod to the shared cultural stories that define the globalized world of today.

More than just a clothing line, this collaboration stands as a testament to the power of fashion as a storytelling medium. It’s about celebrating the heritage of diverse communities and creating apparel that resonates far beyond aesthetics. It speaks to young people who see their own heritage reflected in high fashion and gives visibility to cultural stories often left out of mainstream narratives.

Maison Lemarié x Lacoste: A Showcase of Artisanal Mastery

While Maison Chateau Rouge brings cultural narratives to life, Lacoste’s collaboration with Maison Lemarié focuses on craftsmanship at its most refined level. Maison Lemarié is a legendary Parisian atelier known for its expertise in the art of feather and floral design, as well as intricate embellishments that elevate haute couture to an art form.

This partnership offers a masterclass in how to blend Lacoste’s sporty DNA with Maison Lemarié’s luxurious embellishments. Feathered trims, delicate floral appliqués, and intricate beading breathe new life into classic Lacoste silhouettes, creating a collection that feels both elevated and unexpected. Lemarié’s artisanal touch turns Lacoste staples like sweatshirts and polo dresses into statement pieces, adding a touch of opulence while maintaining the brand’s inherent casual elegance.

What’s most striking about this collaboration is how it reframes Lacoste’s identity. No longer confined to sporty minimalism, the brand’s signature crocodile finds itself surrounded by lush florals and delicate details, proving that high fashion and street-inspired sportswear can coexist in harmony. The collection showcases not only the capabilities of these renowned artisans but also the endless possibilities that arise when two seemingly contrasting styles converge.

See all the pieces available at https://www.lacoste.com/us/lacoste/discover/now-trending/embroidery-collection/

The Bigger Picture: Lacoste’s Vision for Collaborative Fashion

These collaborations speak to Lacoste’s growing commitment to integrating diverse forms of artistry into its fashion narrative. By aligning with Maison Chateau Rouge, Lacoste embraces cultural storytelling that speaks to today’s diverse youth. With Maison Lemarié, the brand underscores the importance of preserving and celebrating traditional craftsmanship—even in a world increasingly driven by fast fashion.

Both collaborations highlight Lacoste’s ability to remain adaptable and innovative without losing sight of its classic appeal. They remind us that fashion isn’t just about what we wear—it’s about the stories we tell, the traditions we honor, and the future we envision. By bringing Maison Chateau Rouge and Maison Lemarié into its fold, Lacoste is pushing the boundaries of its heritage while embracing the wider world of artisanal and cultural expression.

This creative vision—where community, craftsmanship, and couture coexist—marks Lacoste as a brand willing to experiment, evolve, and elevate its legacy in the fashion landscape. It’s not just about the crocodile on your chest anymore; it’s about the stories stitched into every seam and the communities that inspire each creation.

Lacoste’s New London Flagship Faces the Crocodile Challenge

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Lacoste, the iconic French fashion brand synonymous with its distinctive crocodile logo, has recently inaugurated its new flagship store in London’s prestigious Regent Street. Yet, despite the brand’s bold approach to expanding its physical presence, the store has encountered some unexpected turbulence. The move comes at a time when retail is transforming under immense pressure from online shopping habits, inflationary concerns, and evolving consumer preferences.

The new flagship store, designed with a cutting-edge experiential concept, aims to merge digital and physical shopping experiences, a strategy many brands are betting on to draw shoppers back to brick-and-mortar stores. Interactive screens, personalized fitting room technology, and a renewed emphasis on Lacoste’s core products and iconic collaborations with partners such as Netflix and Minecraft all promise an innovative shopping experience. However, the latest reports indicate a challenging start for this venture.

Early Reviews and Economic Realities

According to a recent report by Yahoo Finance, early reviews of Lacoste’s flagship are mixed, and foot traffic has been lower than expected. It appears that the store may be struggling to convince shoppers to immerse themselves in the brand’s new “phygital” experience. The timing of the launch may be partly to blame, as the UK currently grapples with cost-of-living pressures, driven by rising inflation that has tightened consumer spending power across multiple sectors. As shoppers become more selective about discretionary spending, premium fashion retailers like Lacoste are inevitably feeling the impact.

Another notable factor has been the challenge of differentiating themselves on one of the world’s most famous shopping streets. With Regent Street home to numerous luxury and premium brand flagships, standing out is both a necessity and a tall order. Lacoste’s decision to introduce a new format—which invites customers to interact with the brand’s rich heritage and play with digital experiences—is ambitious, but success depends largely on customers opting to leave their homes and engage with what is, fundamentally, a luxury product during a period of financial strain.

Are Physical Stores Still the Future for Premium Brands?

The broader question raised by Lacoste’s experience is whether such significant investments in flagship stores are the right call for premium brands in 2024. Many retail brands have turned to immersive experiences, viewing the flagship store as a marketing tool as much as a sales location. Flagships like Lacoste’s are less about the immediate conversion and more about creating memorable interactions with the brand that can influence future purchases—whether in-store or online.

However, to achieve this, brands must be meticulous about understanding what experiences actually entice modern shoppers. Beyond flashy digital features, customers are increasingly interested in authenticity, sustainability, and a feeling of connection. While Lacoste has made strides through its partnerships with popular culture entities and its push towards sustainable practices, translating these qualities into a meaningful in-store experience is a nuanced challenge.

A Tough Start, but Not Game Over

Despite the rocky start, it’s far from game over for Lacoste’s London flagship. The journey to revitalizing retail is inherently experimental, especially in an era that demands seamless omnichannel strategies. Lacoste’s willingness to innovate and put substantial backing behind physical retail demonstrates a commitment to ensuring its relevance, even as market forces shift.

Ultimately, Lacoste’s new flagship may need time to find its footing. As the retail landscape continues to evolve, it will be brands that understand and respond to their customers’ complex and shifting desires that stand to benefit the most. Lacoste has taken a bold step with this new concept store—the challenge will be whether they can fine-tune the experience enough to captivate London’s shoppers amid a changing world of retail.

Lacoste Loses Trademark Dispute with Crocodile in the Philippines

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After two decades of legal battles, the Supreme Court of the Philippines ruled in favor of Singapore-based Crocodile International, rejecting Lacoste’s claim that the Crocodile logo was too similar to its iconic right-facing crocodile emblem. Lacoste, a French fashion brand, had argued since 2004 that the similarities between the two logos, particularly the crocodile figure, would confuse consumers and harm its brand reputation. However, the court concluded that the logos were visually distinct enough to coexist without confusion, ending a prolonged dispute that highlighted trademark challenges in international markets.

The court’s decision emphasized key differences between the logos, including the fact that Crocodile International’s design features a left-facing crocodile and the word “Crocodile” in a stylized font, while Lacoste’s logo is simply a right-facing crocodile with no accompanying text. The ruling also cited the peaceful coexistence of both brands in several other countries, such as Japan, China, and South Korea, which further undermined Lacoste’s claims of potential confusion or trademark dilution. Additionally, the court noted the absence of any evidence showing that Crocodile had acted in bad faith or aimed to mislead consumers.

The Supreme Court’s decision marked the final chapter of a dispute that had passed through several lower courts, including the Intellectual Property Office (IPO) and the Court of Appeals. Both institutions had previously ruled in favor of Crocodile International, finding that the differences in design and branding strategies were sufficient to prevent consumer confusion. The ruling also underscored the court’s commitment to maintaining fair competition, stating that absent any fraud or misrepresentation, businesses like Crocodile should be allowed to enter the Philippine market freely.

As a result, Crocodile International can continue to use and register its logo in the Philippines, bringing an end to one of the fashion industry’s most notable trademark disputes. Both brands’ crocodiles will now coexist in the country, symbolizing the fine line between brand protection and market competition in global fashion.