Lacoste Announces New Creative Design Director

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Lacoste recently announced that Pelagia Kolotouros will be taking over as its new Creative Design Director [1][2], replacing outgoing Creative Director Louise Trotter who left after nearly four years in the role [3]. Kolotouros is an experienced fashion designer and has previously worked with brands such as Balmain, Balenciaga, and Chloé. She will be responsible for overseeing the creative studio and creating collections that reflect Lacoste’s signature style. She will also be working closely with the design team to ensure that each collection is fresh and modern, while still staying true to the brand’s core aesthetic.

1. Lacoste Introduces Pelagia Kolotouros as Its New Creative Design …

https://www.yahoo.com/now/lacoste-introduces-pelagia-kolotouros-creative-021424611.html

2. Lacoste New Creative Director Pelagia Kolotouros | Hypebaehttps://hypebae.com/2023/2/lacoste-pelagia-kolotouros-creative-design-director-appointment-announcement-info

3. Lacoste creative director to exit company after four yearshttps://fashionunited.uk/news/people/lacoste-creative-director-to-exit-company-after-four-years/2023010667116

Lacoste’s former creative director Louise Trotter left her position recently after a four-year tenure. She is leaving to pursue other opportunities. It is speculated that her departure is due to the brand’s shift to a ‘collaborative studio model’ and the fact that Lacoste has not staged a runway show since 2021 

Lacoste Releases New L005 Tennis Shoe

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Verge Magazine UK has an update on the release of Lacoste‘s new L005 tennis shoe:

Introducing Lacoste’s L005, the latest addition to the dynamic L family. A fresh addition to the L family, and the new little sibling of the adored L001 shoe, the L005 re-contextualises tennis codes for a contemporary consumer. The L005 highlights Lacoste’s commitment to constantly updating and reworking its icons; playing with brand signatures in the constant pursuit of creativity.

The shoe is retro in style but contemporary in mood, appealing to a youthful audience who do not like to be defined. This is a truly new vision of tennis for the younger market; a collision of court codes united to form a strikingly stylish shoe.

The shoe is available now priced around $100.  Read more at Verge Magazine.

If you are worried about whether your Lacoste shoe is counterfeit, read our article on detecting fake Lacoste sneakers.

Lacoste Official Sponsor for Season 5 of the Hit TV Show Street Dance of China

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DAO Insights reports that Lacoste has become the official sponsor for season 5 of the hit TV show Street Dance of China. In DAO’s words:

  • French high-end sportswear brand Lacoste has tapped into the growing appetite for street dancing amongst China’s Gen Z by becoming an official sponsor for season 5 of the hit TV show Street Dance of China.
  • The vernacular dance style has grown into a craved subculture in China, drawing in an average of 5 million to cut their teeth into the activity every year, with teens being the main consumers.
  • The shrewd move allows Lacoste to rejuvenise [sic] its brand image and win over the lucrative young generation of consumers.

Street Dancing

Street Dancing is increasingly popular among Chinese teenagers, particularly in major cities, and the sponsorship is seen as a way for Lacoste to develop a more youthful “street style” image in the Chinese market. While Lacoste has been seen as a premium brand in China since it arrived in 1984, its association with golf and tennis has given it an association with an older demographic which has hurt it with younger Chinese consumers.

More details on the new sponsorship and Lacoste’s attempt to attract younger Chinese customers at DAO Insights.

PETA Charges Lacoste With Using Inhumanely Sourced Duck Down

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Peta DucksPETA Australia has charged Lacoste and other brands of using inhumanely sourced down feathers from Vietnam. According to PETA Australia:

Investigative footage of Vietnam’s down industry shows a worker stabbing conscious ducks in the neck and workers cutting the legs off live, struggling birds. Their feathers were later sold to brands as “responsibly sourced”. Companies like H&M, Gap Inc, Lacoste, and Guess were all identified as recipients of down from the RDS-certified suppliers investigated by PETA Asia, and all obtain feathers from Vietnam.

You can see some pretty graphic video of the animal abuse on the PETA site. Previously, Lacoste was accused of using inhumanely sourced mohair, but agreed to stop using it. We can expect the same to happen with down feathers.

More coverage at Women’s Wear Daily.