According to Tennis Now, the French tennis pro Fiona Ferro has signed an endorsement deal with Lacoste:
“Lacoste was my first partner and the first brand that believed in me when I was 10 years old,” Ferro said. “Today I am proud to be able to wear the crocodile on the world tour again. It’s a brand that suits me perfectly: I’m combative on the courts, I like to take risks and it’s this boldness and tenacity that can sometimes make the difference during a match.”
Ferro is currently ranked #43 in the world. Read more at Tennis Now.
According to Director’s Talks Interviews, the consensus view is for increased growth for Ralph Lauren Corporation:
[Ralph Lauren] ticker code (RL) now have 16 analysts in total covering the stock. The consensus rating is ‘Buy’. The target price ranges between 145 and 92 with a mean TP of 125.34. Now with the previous closing price of 123.64 this would imply there is a potential upside of 1.4%.
Read more at Director’s Talk.
If you are into buzz words, you will love Lacoste’s new “Eco-Friendly,” “Closed-Loop” polo shirt of which no two are identical. WWD has the details:
Lacoste is bringing a sustainable twist to its classic bestseller by introducing the Loop Polo. The eco-friendly polo shirt is made of 30 percent recycled cotton spun together with 70 percent virgin cotton; it is unisex.
Lacoste’s Loop Polo is made using a “closed-loop” process, which means no two polos are identical. It comes in a speckled look in heather gray or midnight blue. It has a “petit pique” texture, two-button neckline, short sleeves and tonal croc camouflage [logo], made from recycled polyester.
The manufacturing process also consumes less water. For more details, got to WWD. The shirt is available as of today online and in Lacoste Stores. More coverage at Fashion United UK.
Esquire reports that Lacoste is expanding its e-commerce coverage in the Middle East and the Gulf:
Looking to grow its regional offering Lacoste has expanded its e-commerce offering to Kuwait, Qatar and Egypt, promising free delivery with 48 hours.
The launch of the service in the three countries will offer the full range of Lacoste collections for both men and women including Lacoste mainline, Lacoste L!VE and Lacoste sport.
In addition, the ecommerce site will feature a wide variety of products in varying categories such as apparel, shoes, leather goods and accessories.
Live Kindly, reports that Lacoste has joined the PETA inspired boycott of mohair by the fashion industry:
According to international animal rights organization PETA (People for the Ethical Treatment of Animals), Lacoste, along with Fast Retailing Co. – which owns a number of brands including Theory and Helmut Lang – banned mohair following the release of an exposé on the industry.
The exposé was filmed in South Africa, where half of the world’s mohair is sourced. It showed shearers – who are paid according to the amount of wool they produce and not hourly – rush through their work carelessly, leaving goats with painful open wounds. For animals who were no longer needed, workers sometimes cut their throats while still conscious.
Previously, Lacoste had agreed not to use Angora or Fur in its products.