HypeBae has a interview with Louise Trotter in which she discusses her new Fall/Winter Collection for Lacoste. In the interview, she discusses what was the inspiration behind the new collection:
On a very basic level, I wanted to create a collection that took into consideration how we live our lives today, with blurred lines between work, home and sport, and how this has impacted our need for clothes that can perform in the everyday. Before I used to take taxis or ride the Metro, but now I walk and cycle daily and this has changed how I dress and how I feel. At the same time, I have been drawn to different people I would see and connect with: skaters, cyclists, and couriers; so movement plays a big part of the inspiration. I worked with two references: our French preppy style – the classic icons that I love; and sportswear that represents the active lifestyle that we live today. Proportion was also a key consideration, I design and develop the collection with a genderless mindset and I respond to how proportions change depending on the wearer. Finally, I continued the philosophy from SS21 by bringing deadstock and left-over fabrics in limited-edition pieces.
She also discusses the genesis of the new “Super Croc” emblem:
One of our designers found the giant crocodile claw in the archive and it all began from there. “The Super Croc,” “The flaming L emblem,” “The flaming tennis ball,” and the “Lacoste POW” were all inspired by vintage comic strips and expressed perfectly how the crocodile has become a pop culture icon.
Read the full interview at HypeBae.
According to Tennis Now, the French tennis pro Fiona Ferro has signed an endorsement deal with Lacoste:
“Lacoste was my first partner and the first brand that believed in me when I was 10 years old,” Ferro said. “Today I am proud to be able to wear the crocodile on the world tour again. It’s a brand that suits me perfectly: I’m combative on the courts, I like to take risks and it’s this boldness and tenacity that can sometimes make the difference during a match.”
Ferro is currently ranked #43 in the world. Read more at Tennis Now.
According to Director’s Talks Interviews, the consensus view is for increased growth for Ralph Lauren Corporation:
[Ralph Lauren] ticker code (RL) now have 16 analysts in total covering the stock. The consensus rating is ‘Buy’. The target price ranges between 145 and 92 with a mean TP of 125.34. Now with the previous closing price of 123.64 this would imply there is a potential upside of 1.4%.
Read more at Director’s Talk.
If you are into buzz words, you will love Lacoste’s new “Eco-Friendly,” “Closed-Loop” polo shirt of which no two are identical. WWD has the details:
Lacoste is bringing a sustainable twist to its classic bestseller by introducing the Loop Polo. The eco-friendly polo shirt is made of 30 percent recycled cotton spun together with 70 percent virgin cotton; it is unisex.
Lacoste’s Loop Polo is made using a “closed-loop” process, which means no two polos are identical. It comes in a speckled look in heather gray or midnight blue. It has a “petit pique” texture, two-button neckline, short sleeves and tonal croc camouflage [logo], made from recycled polyester.
The manufacturing process also consumes less water. For more details, got to WWD. The shirt is available as of today online and in Lacoste Stores. More coverage at Fashion United UK.
Esquire reports that Lacoste is expanding its e-commerce coverage in the Middle East and the Gulf:
Looking to grow its regional offering Lacoste has expanded its e-commerce offering to Kuwait, Qatar and Egypt, promising free delivery with 48 hours.
The launch of the service in the three countries will offer the full range of Lacoste collections for both men and women including Lacoste mainline, Lacoste L!VE and Lacoste sport.
In addition, the ecommerce site will feature a wide variety of products in varying categories such as apparel, shoes, leather goods and accessories.