Lacoste Launches New Collaboration with Sporty & Rich

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Lacoste, has joined forces with the up-and-coming sportswear brand, Sporty & Rich, to introduce a unique collection that revives Lacoste’s signature styles from the 1970s and 1980s. Comprising 22 distinct pieces, the collection offers a diverse range of items such as tracksuits, sweatshirts, pleated skirts, tank tops, jumpsuits, hats, and the timeless polo shirts. The collection was thoughtfully curated by the creative minds of Louis Trotter, Lacoste’s former creative director, and Emily Oberg, the founder of Sporty & Rich.

Lacoste Sporty and Rich Logo

Sporty & Rich has garnered a reputation for its tennis-inspired collections, which include an ongoing collaboration with Prince Tennis. The newly launched collection with Lacoste effectively taps into this sports-focused ethos and marries it with Lacoste’s own tennis-inspired styles from its archives. The collection seamlessly integrates the iconic iconography of Sporty & Rich with Lacoste’s globally recognized crocodile logo. Highlighted pieces from this line include a white pleated tennis skirt, a light blue halter crop top with matching shorts, and a range of polo shirts.

Emily Oberg, the creative force behind Sporty & Rich, revealed that the collaboration with Lacoste was a natural and smooth process due to the shared vision and aesthetic sensibilities of both brands. The team sifted through Lacoste’s archives from the ’70s and ’80s and selected their favored styles, which were then revamped and adapted to appeal to contemporary customers. Oberg elaborated that the collection embodies a fusion of tennis and holiday styles, making it an ideal choice for both on-court and off-court scenarios.

Since its inception five years ago, Sporty & Rich has established a strong track record of successful collaborations with renowned brands like Adidas, Solid & Striped, and Clark’s. The brand is gearing up for its second collaborative launch with Adidas next month. Oberg perceives these collaborations as an integral part of Sporty & Rich’s growth strategy, as they enable the brand to reach and resonate with a wider audience.

The Lacoste x Sporty & Rich collection is a harmonious blend of vintage-inspired and contemporary styles that are likely to captivate both fashion connoisseurs and sports enthusiasts. The collection can be accessed and purchased on Lacoste’s official website and selected retail outlets across the globe.

More coverage here.

Lacoste Celebrates New Flagship Store in London

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French sportswear brand Lacoste recently opened a new flagship store on Regent Street in London. The new store replaces the previous flagship in Knightsbridge and spans two floors with 9,700 square feet of space, featuring 4,000 pieces on display. The brand celebrated the launch with an immersive event that took guests on a journey to an underground playground engulfed with projections and lasers. The evening included a surprise performance by Bugzy Malone and was attended by friends and family of the brand, including Wilfried Zaha, Jordon Wifi, CKTRL, and Hana Martin.

Catherine Spindler, deputy chief executive officer of Lacoste, said in a statement, “For us, this opening is a strong signal to our international aficionados. As we did with Lacoste Arena in Paris, 182 Regent Street reflects our ambition to reinvent the customer experience, offering our communities unique experiences in exceptional and unifying locations.”

Lacoste’s new flagship store pays homage to the brand’s connection to tennis and features a unique Polo wall in the center of the store. The store offers a wide range of men’s and women’s tennis, golf, fitness, and lifestyle apparel and footwear. In addition, the brand offers custom clothing with unique colors, monograms, and silhouettes.

Regent Street is a historic street in London, known for its shopping, entertainment, and cultural events. The new flagship store is in a prestigious location, surrounded by other flagship brands. The store’s opening comes as Lacoste celebrates its 90th anniversary.

Embodying the brand’s unique spirit, Lacoste’s new flagship store is now open to the public. The store offers a reinvented customer experience, reflecting the brand’s ambition to provide its communities with exceptional and unifying experiences in prime locations.

Lacoste Announces New Creative Design Director

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Lacoste recently announced that Pelagia Kolotouros will be taking over as its new Creative Design Director [1][2], replacing outgoing Creative Director Louise Trotter who left after nearly four years in the role [3]. Kolotouros is an experienced fashion designer and has previously worked with brands such as Balmain, Balenciaga, and Chloé. She will be responsible for overseeing the creative studio and creating collections that reflect Lacoste’s signature style. She will also be working closely with the design team to ensure that each collection is fresh and modern, while still staying true to the brand’s core aesthetic.

1. Lacoste Introduces Pelagia Kolotouros as Its New Creative Design …

https://www.yahoo.com/now/lacoste-introduces-pelagia-kolotouros-creative-021424611.html

2. Lacoste New Creative Director Pelagia Kolotouros | Hypebaehttps://hypebae.com/2023/2/lacoste-pelagia-kolotouros-creative-design-director-appointment-announcement-info

3. Lacoste creative director to exit company after four yearshttps://fashionunited.uk/news/people/lacoste-creative-director-to-exit-company-after-four-years/2023010667116

Lacoste’s former creative director Louise Trotter left her position recently after a four-year tenure. She is leaving to pursue other opportunities. It is speculated that her departure is due to the brand’s shift to a ‘collaborative studio model’ and the fact that Lacoste has not staged a runway show since 2021 

Lacoste Releases New L005 Tennis Shoe

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Verge Magazine UK has an update on the release of Lacoste‘s new L005 tennis shoe:

Introducing Lacoste’s L005, the latest addition to the dynamic L family. A fresh addition to the L family, and the new little sibling of the adored L001 shoe, the L005 re-contextualises tennis codes for a contemporary consumer. The L005 highlights Lacoste’s commitment to constantly updating and reworking its icons; playing with brand signatures in the constant pursuit of creativity.

The shoe is retro in style but contemporary in mood, appealing to a youthful audience who do not like to be defined. This is a truly new vision of tennis for the younger market; a collision of court codes united to form a strikingly stylish shoe.

The shoe is available now priced around $100.  Read more at Verge Magazine.

If you are worried about whether your Lacoste shoe is counterfeit, read our article on detecting fake Lacoste sneakers.

Lacoste Official Sponsor for Season 5 of the Hit TV Show Street Dance of China

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DAO Insights reports that Lacoste has become the official sponsor for season 5 of the hit TV show Street Dance of China. In DAO’s words:

  • French high-end sportswear brand Lacoste has tapped into the growing appetite for street dancing amongst China’s Gen Z by becoming an official sponsor for season 5 of the hit TV show Street Dance of China.
  • The vernacular dance style has grown into a craved subculture in China, drawing in an average of 5 million to cut their teeth into the activity every year, with teens being the main consumers.
  • The shrewd move allows Lacoste to rejuvenise [sic] its brand image and win over the lucrative young generation of consumers.

Street Dancing

Street Dancing is increasingly popular among Chinese teenagers, particularly in major cities, and the sponsorship is seen as a way for Lacoste to develop a more youthful “street style” image in the Chinese market. While Lacoste has been seen as a premium brand in China since it arrived in 1984, its association with golf and tennis has given it an association with an older demographic which has hurt it with younger Chinese consumers.

More details on the new sponsorship and Lacoste’s attempt to attract younger Chinese customers at DAO Insights.