Category Archives: Collaborations

Lacoste and CLOT Unite for a Cultural Fusion in the Fall/Winter 2024 Collection

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Lacoste and CLOT have once again joined forces to create a captivating collection for the Fall/Winter 2024 season, blending Eastern and Western influences into a harmonious fashion statement. This collaboration marks another significant step in Lacoste’s ongoing evolution under the creative leadership of Pelagia Kolotouros, as the brand continues to push the boundaries of luxury sportswear by embracing cultural diversity and modern streetwear aesthetics.

A Cross-Cultural Collaboration

The LACOSTE X CLOT Fall/Winter 2024 series is a dynamic fusion of Lacoste’s classic tennis and golf heritage with the rich traditions of Chinese martial arts. The collection, which includes fifteen carefully curated pieces, reimagines these distinct cultural elements into a versatile wardrobe for both men and women. Each design reflects the elegant refinement of Lacoste’s iconic style, while simultaneously celebrating the street sports ethos that CLOT has championed since its inception.

CLOT, established in 2003 by Edison Chen and Kevin Poon, has long been known for its ability to bridge Eastern and Western cultures through fashion. This latest collaboration with Lacoste is a testament to their shared vision of creating apparel that resonates globally while staying true to their cultural roots. The collection’s designs deconstruct traditional boundaries of comfort and style, offering pieces that are as suitable for the streets as they are for the court.

The Collection: Where Tradition Meets Innovation

The LACOSTE X CLOT collection features a wide array of apparel, including autumn and winter coats, sweatshirts, Polo shirts, T-shirts, pants, socks, scarves, and hats. Each piece is adorned with co-branded logos and Chinese pattern prints, symbolizing the aesthetic synergy between Lacoste and CLOT. A standout piece in the collection is a Chinese-style jacket made from Lacoste’s signature Polo material. The jacket’s design, inspired by the elegance of Chinese porcelain, incorporates hues of white, crocodile green, and navy blue, blending tradition with contemporary fashion.

The collection not only highlights the aesthetic harmony between the two brands but also serves as a cultural dialogue that challenges the conventional boundaries of fashion. The campaign’s visual narrative, shot in the heart of Paris, captures this cross-cultural exchange by featuring models traversing the city’s iconic Chinese-inspired streets, further emphasizing the blend of Eastern and Western influences.

Release Details

The CLOT x LACOSTE collection will first be available to Team Lacoste members via the Lacoste webstore on September 6, followed by a general release through the webstore and at the brick-and-mortar Lacoste Harajuku store on September 10.

This collection is poised to be a must-have for fashion enthusiasts who appreciate the fusion of heritage and modernity. Whether you’re drawn to Lacoste’s timeless sportswear or CLOT’s cutting-edge streetwear, this collaboration offers something unique for everyone. Don’t miss the chance to own a piece of this cross-cultural masterpiece when it hits the shelves this September.

More details can be found here:

https://hypebeast.com/2024/9/clot-lacoste-collab-collection-release-info

pausemag.co.uk

https://www.trendhunter.com/trends/lacoste-x-clot

Lacoste Collaboration With K-Pop Group ITZY Causes Excitement!

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According to Sportskeeda, the recent collaboration between the K-pop group ITZY and the iconic French brand Lacoste has created significant excitement in the fashion world. This partnership, featured on W Korea’s Instagram feed, is a fusion of ITZY’s vibrant energy and Lacoste’s classic, sporty aesthetic. Fans have expressed immense appreciation and excitement for this collaboration, emphasizing the strong connection between ITZY and its fanbase.

The campaign, which celebrates Lacoste’s 90th anniversary, is part of a broader initiative that showcases diverse subcultural scenes worldwide. These include vintage lovers in Tokyo, streetwear enthusiasts in São Paulo, amateur athletes in Seoul, and French hip hop aficionados, demonstrating how Lacoste’s legacy resonates with various communities. This global dialogue highlights the brand’s widespread appeal and its capacity to adapt to different cultural contexts.

Notably, the collaboration between ITZY and Lacoste is seen as a symbol of cultural fusion and a reflection of the evolving fashion industry, where music and style converge to create new trends. This partnership is not just a fashion statement but represents the intersection of a historic brand with the dynamic energy of one of today’s most popular K-pop groups, offering fans a fresh perspective while maintaining the essences of both the brand and the group.

However, it’s important to note that ITZY member Lia will not be participating in the campaign due to a health-related hiatus. Fans have expressed their support for the other members while wishing Lia a speedy recovery.

The Lacoste-ITZY collaboration is also featured on sites like Kpopping.com and allkpop.com.

Lacoste Launches New Collaboration with Sporty & Rich

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Lacoste, has joined forces with the up-and-coming sportswear brand, Sporty & Rich, to introduce a unique collection that revives Lacoste’s signature styles from the 1970s and 1980s. Comprising 22 distinct pieces, the collection offers a diverse range of items such as tracksuits, sweatshirts, pleated skirts, tank tops, jumpsuits, hats, and the timeless polo shirts. The collection was thoughtfully curated by the creative minds of Louis Trotter, Lacoste’s former creative director, and Emily Oberg, the founder of Sporty & Rich.

Lacoste Sporty and Rich Logo

Sporty & Rich has garnered a reputation for its tennis-inspired collections, which include an ongoing collaboration with Prince Tennis. The newly launched collection with Lacoste effectively taps into this sports-focused ethos and marries it with Lacoste’s own tennis-inspired styles from its archives. The collection seamlessly integrates the iconic iconography of Sporty & Rich with Lacoste’s globally recognized crocodile logo. Highlighted pieces from this line include a white pleated tennis skirt, a light blue halter crop top with matching shorts, and a range of polo shirts.

Emily Oberg, the creative force behind Sporty & Rich, revealed that the collaboration with Lacoste was a natural and smooth process due to the shared vision and aesthetic sensibilities of both brands. The team sifted through Lacoste’s archives from the ’70s and ’80s and selected their favored styles, which were then revamped and adapted to appeal to contemporary customers. Oberg elaborated that the collection embodies a fusion of tennis and holiday styles, making it an ideal choice for both on-court and off-court scenarios.

Since its inception five years ago, Sporty & Rich has established a strong track record of successful collaborations with renowned brands like Adidas, Solid & Striped, and Clark’s. The brand is gearing up for its second collaborative launch with Adidas next month. Oberg perceives these collaborations as an integral part of Sporty & Rich’s growth strategy, as they enable the brand to reach and resonate with a wider audience.

The Lacoste x Sporty & Rich collection is a harmonious blend of vintage-inspired and contemporary styles that are likely to captivate both fashion connoisseurs and sports enthusiasts. The collection can be accessed and purchased on Lacoste’s official website and selected retail outlets across the globe.

More coverage here.

Lacoste Official Sponsor for Season 5 of the Hit TV Show Street Dance of China

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DAO Insights reports that Lacoste has become the official sponsor for season 5 of the hit TV show Street Dance of China. In DAO’s words:

  • French high-end sportswear brand Lacoste has tapped into the growing appetite for street dancing amongst China’s Gen Z by becoming an official sponsor for season 5 of the hit TV show Street Dance of China.
  • The vernacular dance style has grown into a craved subculture in China, drawing in an average of 5 million to cut their teeth into the activity every year, with teens being the main consumers.
  • The shrewd move allows Lacoste to rejuvenise [sic] its brand image and win over the lucrative young generation of consumers.

Street Dancing

Street Dancing is increasingly popular among Chinese teenagers, particularly in major cities, and the sponsorship is seen as a way for Lacoste to develop a more youthful “street style” image in the Chinese market. While Lacoste has been seen as a premium brand in China since it arrived in 1984, its association with golf and tennis has given it an association with an older demographic which has hurt it with younger Chinese consumers.

More details on the new sponsorship and Lacoste’s attempt to attract younger Chinese customers at DAO Insights.

Lacoste And Goop Release A Royal Tenenbaum’s Inspired Collaboration

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Lacoste and Gwyneth Paltrow’s Goop brand have released a collaboration inspired by Paltrow’s Royal Tenenbaum’s character Margot Tenenbaum’s striped Lacoste dress. Refinery 29 writes:

If you ever wondered what Gwyneth Paltrow’s Royal Tenenbaums character, Margot Tenenbaum, would wear today, you’re in luck. The actor’s lifestyle brand, Goop, and sports-inspired fashion label Lacoste have partnered for a collection referencing the Wes Andersonfilm.
On Tuesday, the two announced a collaboration, which includes a range of styles paying tribute to the Lacoste striped polo dress famously worn by Paltrow in the 2001 comedy. The result is a capsule that combines tenniscore and preppy aesthetics. In addition to featuring a frock similar to Paltrow’s film look, the line includes a retro-inspired jumpsuit with puffed sleeves, a knit polo set, and court-ready mini skirts.

The collection is available online, at select Goop stores and at flagship Lacoste locations.

More coverage:

High Snobiety on Goop and Lacoste Collaboration

Fashion United on Goop X Lacoste