Category Archives: Collaborations

Lacoste Collaboration With K-Pop Group ITZY Causes Excitement!

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According to Sportskeeda, the recent collaboration between the K-pop group ITZY and the iconic French brand Lacoste has created significant excitement in the fashion world. This partnership, featured on W Korea’s Instagram feed, is a fusion of ITZY’s vibrant energy and Lacoste’s classic, sporty aesthetic. Fans have expressed immense appreciation and excitement for this collaboration, emphasizing the strong connection between ITZY and its fanbase.

The campaign, which celebrates Lacoste’s 90th anniversary, is part of a broader initiative that showcases diverse subcultural scenes worldwide. These include vintage lovers in Tokyo, streetwear enthusiasts in São Paulo, amateur athletes in Seoul, and French hip hop aficionados, demonstrating how Lacoste’s legacy resonates with various communities. This global dialogue highlights the brand’s widespread appeal and its capacity to adapt to different cultural contexts.

Notably, the collaboration between ITZY and Lacoste is seen as a symbol of cultural fusion and a reflection of the evolving fashion industry, where music and style converge to create new trends. This partnership is not just a fashion statement but represents the intersection of a historic brand with the dynamic energy of one of today’s most popular K-pop groups, offering fans a fresh perspective while maintaining the essences of both the brand and the group.

However, it’s important to note that ITZY member Lia will not be participating in the campaign due to a health-related hiatus. Fans have expressed their support for the other members while wishing Lia a speedy recovery.

The Lacoste-ITZY collaboration is also featured on sites like Kpopping.com and allkpop.com.

Lacoste Launches New Collaboration with Sporty & Rich

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Lacoste, has joined forces with the up-and-coming sportswear brand, Sporty & Rich, to introduce a unique collection that revives Lacoste’s signature styles from the 1970s and 1980s. Comprising 22 distinct pieces, the collection offers a diverse range of items such as tracksuits, sweatshirts, pleated skirts, tank tops, jumpsuits, hats, and the timeless polo shirts. The collection was thoughtfully curated by the creative minds of Louis Trotter, Lacoste’s former creative director, and Emily Oberg, the founder of Sporty & Rich.

Lacoste Sporty and Rich Logo

Sporty & Rich has garnered a reputation for its tennis-inspired collections, which include an ongoing collaboration with Prince Tennis. The newly launched collection with Lacoste effectively taps into this sports-focused ethos and marries it with Lacoste’s own tennis-inspired styles from its archives. The collection seamlessly integrates the iconic iconography of Sporty & Rich with Lacoste’s globally recognized crocodile logo. Highlighted pieces from this line include a white pleated tennis skirt, a light blue halter crop top with matching shorts, and a range of polo shirts.

Emily Oberg, the creative force behind Sporty & Rich, revealed that the collaboration with Lacoste was a natural and smooth process due to the shared vision and aesthetic sensibilities of both brands. The team sifted through Lacoste’s archives from the ’70s and ’80s and selected their favored styles, which were then revamped and adapted to appeal to contemporary customers. Oberg elaborated that the collection embodies a fusion of tennis and holiday styles, making it an ideal choice for both on-court and off-court scenarios.

Since its inception five years ago, Sporty & Rich has established a strong track record of successful collaborations with renowned brands like Adidas, Solid & Striped, and Clark’s. The brand is gearing up for its second collaborative launch with Adidas next month. Oberg perceives these collaborations as an integral part of Sporty & Rich’s growth strategy, as they enable the brand to reach and resonate with a wider audience.

The Lacoste x Sporty & Rich collection is a harmonious blend of vintage-inspired and contemporary styles that are likely to captivate both fashion connoisseurs and sports enthusiasts. The collection can be accessed and purchased on Lacoste’s official website and selected retail outlets across the globe.

More coverage here.

Lacoste Official Sponsor for Season 5 of the Hit TV Show Street Dance of China

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DAO Insights reports that Lacoste has become the official sponsor for season 5 of the hit TV show Street Dance of China. In DAO’s words:

  • French high-end sportswear brand Lacoste has tapped into the growing appetite for street dancing amongst China’s Gen Z by becoming an official sponsor for season 5 of the hit TV show Street Dance of China.
  • The vernacular dance style has grown into a craved subculture in China, drawing in an average of 5 million to cut their teeth into the activity every year, with teens being the main consumers.
  • The shrewd move allows Lacoste to rejuvenise [sic] its brand image and win over the lucrative young generation of consumers.

Street Dancing

Street Dancing is increasingly popular among Chinese teenagers, particularly in major cities, and the sponsorship is seen as a way for Lacoste to develop a more youthful “street style” image in the Chinese market. While Lacoste has been seen as a premium brand in China since it arrived in 1984, its association with golf and tennis has given it an association with an older demographic which has hurt it with younger Chinese consumers.

More details on the new sponsorship and Lacoste’s attempt to attract younger Chinese customers at DAO Insights.

Lacoste And Goop Release A Royal Tenenbaum’s Inspired Collaboration

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Lacoste and Gwyneth Paltrow’s Goop brand have released a collaboration inspired by Paltrow’s Royal Tenenbaum’s character Margot Tenenbaum’s striped Lacoste dress. Refinery 29 writes:

If you ever wondered what Gwyneth Paltrow’s Royal Tenenbaums character, Margot Tenenbaum, would wear today, you’re in luck. The actor’s lifestyle brand, Goop, and sports-inspired fashion label Lacoste have partnered for a collection referencing the Wes Andersonfilm.
On Tuesday, the two announced a collaboration, which includes a range of styles paying tribute to the Lacoste striped polo dress famously worn by Paltrow in the 2001 comedy. The result is a capsule that combines tenniscore and preppy aesthetics. In addition to featuring a frock similar to Paltrow’s film look, the line includes a retro-inspired jumpsuit with puffed sleeves, a knit polo set, and court-ready mini skirts.

The collection is available online, at select Goop stores and at flagship Lacoste locations.

More coverage:

High Snobiety on Goop and Lacoste Collaboration

Fashion United on Goop X Lacoste

Samsung and Lacoste Collaborate on Flip Phone Cases

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Lacoste and Samsung have collaborated to create an eco-friendly, Lacoste branded case for the Samsung Galaxy Flip 4. Sammobile has the details:

The Galaxy Z Flip 4 is one of the most fashionable smartphones created in recent times, and it provides an opportunity for Samsung to collaborate with different fashion brands. After revealing the Maison Margiela Edition, the company has now announced the launch of four new protective cases for the Galaxy Z Flip 4, created in an exclusive partnership with Lacoste.

The Galaxy Z Flip 4 cases by Lacoste are available in four colors: Graphite, Blue, Lavender, and Rose Gold. The cases carry a subtle yet recognizable Lacoste crocodile logo. They were made from recycled materials, and the same goes for their packaging, which was made entirely from recycled cardboard, vegetable ink, and vegetable glue.

Lacoste flip phone case

ScreenRant also has coverage:

According to their listing page on the official Samsung website, the two-piece silicone cases will offer protection against bumps and scratches while being thin and flexible enough to provide a comfortable grip. They are available in four solid colors, including Graphite, Blue, Lavender and Rose Gold, and carry a prominent Lacoste crocodile logo at the back.

Android Headlines also has coverage on the launch.

For now, it only seems to be available in France, but hopefully it will be in more countries soon.