Lacoste and four other fashion companies have partnered with the Ellen McArthur Foundation in support of their fashion initiatives:
The Foundation’s work on Fashion started back in 2017 and brought together leaders from across the fashion industry to work with cities, philanthropists, NGOs, and innovators to create a circular economy for clothes. Make Fashion Circular now enters its fourth year, and has made strides in redesigning the fashion industry, including establishing its vision and demonstrating that creating clothes for a circular economy is possible today through projects like The Jeans Redesign – where some of the biggest names in fashion have, to date, put more than half a million pairs of circular jeans on the market.
The Foundation and its fashion Partners, including strategic partner H&M Group, will be working to drive momentum towards the Make Fashion Circular vision where clothes, products (apparel, footwear, accessories) are used more, made to be made again, and made from safe and recycled or renewable inputs. As Partners of the world’s leading circular economy network, their collaborative efforts will be key to drive systemic change and scale solutions globally.
Update: The collection has now dropped, and is available at the Lacoste Store.
Update: Lifestyle Asia notes that “this collection has been made with all recycled and sustainable materials. The polyester of the bags is recycled and the organic cotton and rubber used in the polos and footwear have been certified sustainable.”
Continuing in a series of collaborations released this year, Lacoste is now collaborating on a new Econ-friendly line with National Geographic. GQ UK reports:
“it’s the National Geographic Photo Ark project which forms the central aesthetic lynchpin for this new collection. Led by award-winning photographer and National Geographic Fellow Joel Sartore, the project aims to photograph every single living creature in the world’s zoos, aquariums and nature reserves.
Focusing on four of the key animals in Sartore’s 10,500-species-strong archive – the Grévy’s Zebra (Equus grevyi), the Green and Black Poison Dart Frog (Dendrobates auratus), the Halloween Pennant Dragonfly (Celithemis eponina) and the Jaguar (Panthera onca) – the collection is a high colour celebration of, in the words of Lacoste “the diversity and splendour of the animal kingdom.”
The resulting clothes are an energetic antidote to the all-too-grey flatness of this second lockdown. There’s a puffy electric cobalt parka finished with the splattered markings of the frog, there are scarlet T-shirts with crocodile scales and there’s a series of classic Lacoste polo shirts (the garment with which the tennis-focused brand made its name) covered with exploded rosettes of the jaguar.
Lacoste x National Geographic consists of a wide range of sweatshirts and polo shirts. Accessories such as sunglasses, sneakers, bags and even underwear. The classic T-shirts in red and navy blue are proposed with the logo of the crocodile printed on the various motives. The iconic polo comes in a striking all-over print of jaguar, zebra or frog. In addition, they’ve launched a set of reversible padded jackets as a nod to the animals’ ability to blend in. Each of these garments is reminiscent of National Geographic with subtle details in yellow.
Lacoste has launched a new clothing line to benefit the Florida Everglades. It features a unique green color created by Lacoste in collaboration with the Pantone Color Institute called “Forevergreen by Lacoste.” While I expect this to increase the confusion about whether the Lacoste Logo is a crocodile or an alligator, it’s all for a good cause. According to the Florida News Tribune:
The limited collection, which features a new shade of green, went on sale Friday. Lacoste also designed a custom logo featuring its iconic crocodile in Everglades habitat. The green collection will include the popular polo-style shirts. Prices range from $60 to $110, according to a press release from the company.
Lacoste also announced that “a portion of the proceeds from the collection’s sales will support The Everglades Foundation’s mission to restore and protect the Everglades through science, advocacy, and education.”
Fashion Reverie has more details on this story stating that Lacoste sent a message to the AFP saying:
“[Lacoste] would like to make clear that, when we associate our corporate image to a brand ambassador, the idea behind the operation is to open up new horizons for both parties. This is not what is currently happening in France with some of these [ambassadors], and we deeply regret this.”
The Jakarta Post reports that Lacoste has cut ties with rappers Moha La Squale and Romeo Elvis over accusations of sexual assault:
French clothing brand Lacoste has ended its collaboration with rappers Moha La Squale and Romeo Elvis, the company said Friday after both men were accused of sexual assault.
Moha La Squale became the subject of a police investigation earlier this month on allegations of raping, threatening or forcibly confining several women.
The retailer had worked with the 25-year-old hip hop star since the release of his hugely popular debut album Bendero in 2018 but said in a statement sent to AFP that it had ended its relationship with him months before the allegations came to light.
They also cut ties with French rapper Romeo Elvis, 27 who apologised in early September for “inappropriately” touching someone. The confession came after he was accused of sexual assault on social media. As Explica reports:
“Values that no longer correspond to Lacoste’s image.” This is what the crocodile brand has just clarified, announcing that it had ceased all collaboration with Romeo Elvis. The Belgian rapper admitted to having sexually assaulted a woman on September 9, 2020. Despite his public apologies – which did not convince everyone – the young man has just lost his contract with Lacoste.
The collection is now live at the Lacoste Store! Also, at a few other select retailers like TrendyGolfUSA.com.
Lacoste has announced a new collaboration with Chinatown Market that will be available on September 7th for purchase. Booska-p.com notes that if you missed the 2018 Hypefest collaboration between the brands, now’s your chance:
Today, Lacoste and Chinatown Market are coming together again for a daring collection in which the crocodile logo is revisited in an XXL version on t-shirts and polo shirts . Perfectly part of the current trend, the line focuses on pastel colors and oversized looks. A black hoodie completes this capsule collection alongside retro short-sleeved shirts.
Here’s the Youtube video highlighting the collaboration:
HypeBeast has more coverage of what they call a “logo heavy” collection:
Since launching four years ago, Chinatown Market has become renowned globally for its nostalgic products, ranging from apparel and sneakers, to basketballs, rugs and collectibles.
Now teaming up with Lacoste, the pair have unveiled the famous crocodile logo in an oversized version on a T-shirt, as well as embroidered in different colours on sweatshirts and caps. The collection also includes two pastel-colored polo shirts and a jet-black hoodie, both of which also feature a co-branded iteration of the Lacoste logo.
More coverage from Fashion United UK who state that “A leader in the streetwear realm, Chinatown Market brings its unique and bold aesthetic to Lacoste’s sporty aesthetic,” and that “this new collaboration marks the first time Lacoste and Chinatown Market have designed a collection together.” Meanwhile, sister-site Fashion United India writes:
Straight from the West Coast of the United States, Chinatown Market arrives on September 7 to shake up Lacoste’s edgy style with a new collaboration. With its casual nostalgic touch, it will inject a dose of unique boldness and streetwear air to the crocodile brand’s most creative line.
Two years after a highly successful, initial limited-edition customization collaboration in 2018, Lacoste and Chinatown Market joined forces again to design a fresh collection featuring bold new colorways and reimagined crocodile logos that smartly juxtapose the classic style of Lacoste’s signature polos, t-shirts, hats and sweatshirts with Chinatown Market’s drama and whimsy. The vibrant unisex collection includes a fierce oversized painted crocodile on t-shirts; colorful embroidered crocodiles on sweatshirts and caps; and a globe motif on short-sleeve shirts to symbolize the soaring digital rise of Chinatown Market’s ironic creations.