Lacoste is launching a new Court Drive sneaker this Fall. According to Lacoste, “the brand new Court Drive trainer was made to enhance your freedom of movement.” According to Sourcing Journal, this is one of five new sneakers that Lacoste will be releasing for the Fall/Winter collection. Here’s the press release:
In a perfect blend of technicity and style, the Court Drive proudly assumes its inspiration rooted in running and tennis. With its streamlined design and sculpted sole, this trainer will not go unnoticed. Subtly referencing a tennis net, the honeycomb-textured vamp references the sports heritage of Lacoste.
The design and materials, which include mesh, were chosen to bring freedom of movement and an unprecedented sensation of lightness.
A tricolour crocodile on the exterior side of the upper perfectly complements the subtle touches of blue, white and red on the tongue and outsole.
A sculpted raised midsole increases the feeling of lightness and stability derived from the Court Drive. On the outsole, raised graphics inspired by the texture of a tennis net reinforce the sports heritage of this lifestyle trainer.
Available in seven different colours, the Court Drive’s palette ranges from efficient and understated white to bold yellow with on-trend fluorescent colour blocks that will delight colourmatching fans.
True to the athleisure trend combining comfort and style, the Court Drive will win over trainer enthusiasts everywhere with its unique, bold silhouette.
The Court Drive will be available on 1 July in Lacoste networks and shops and on lacoste.com, from €110.
Here’s Lacoste’s description of their Autumn/Winter Fashion Show:
Held at the Tennis Club de Paris, the Lacoste Autumn Winter 2020 runway show is the third act in creative director Louise Trotter’s intimate dialogue with the bold spirit of René Lacoste. A powerhouse on and off the tennis court, René’s unrelenting thirst for excellence, his dedication and verve was matched by none other than his wife Simone Thion de la Chaume – herself a champion golfer. Together, they reflected the very definition of a sporting power couple. Today Louise Trotter celebrates the harmonies in their contrasts, and the beautiful ricochet of references between her sport and his. By applying modern technology to the sartorial aplomb of a century ago, a fresh sense of sportif style rises to the fore. Future classics are imbued with the timeless élan of Lacoste’s French heritage.
Designed for elegance and performance – at leisure or play – the collection exudes a consummate and athletic ease. Lacoste green and navy are joined by clay court browns, spearmint, sky blue, candy pink, orange, lemon and tan, in a lively palette that recalls our collective memories of weekend tournaments, friendly matches, and the off-duty uniforms of the sporting elite. Comfort and ease is the luxury of today: bringing the focus closer to the body, sports blazers and trousers are tailored in technical jersey and shell knits and brushed pullovers play with the structures and scale of Prince de Galles, houndstooth and Vichy checks. Pulled from the lexicon of French pop culture, the Lacoste crocodile peeks out from jacket linings and a pastel all-over print, as tennis skirts in Japanese jersey are worn with racket and club print silk blouses, and boxy polo styles feature chunky knit collars, contrast plackets and leather trims.
Protective outerwear is revisited – the trench, duffel, car coat and hooded vareuse anorak are finished in sleek pairings of bonded jersey neoprene, soft alpaca or checked double face piped with leather, thermal topstitching, or archive ‘framis’ taping. Straight from the 1980s, the original T-Clip sneaker is updated in contrast pastel shades, whilst brogued golf lanyards and caddy bags are a tongue-incheek nod to Simone Lacoste’s lifelong talent.
Designed by René Lacoste, the original L1212 polo is elevated in a double-knit mercerized cotton. Premiering at the Autumn Winter 2020 fashion show, it is featured in a fly poster campaign at the Tennis Club de Paris worn by the season’s runway cast and photographed by Quentin De Briey.
Set-up design / OBO Hair / Gary Gill
Makeup / Lauren Parsons
Music / Frédéric Sanchez
Casting / Piergiorgio Del Moro
The chipboard used as a canvas for the show will be donated to La Réserve des Arts, a French association that sources used materials to give them a second life. The benches will be re-used during upcoming Lacoste events.
Press Release from Lacoste:
Lacoste forges a partnership of excellence with the iconic Roland-Garros brand resulting in a new range of sunglass frames driven by the strong connection between the French legendary tennis tournament created in 1928 and the brand’s innate passion for this inspiring sport.
Lacoste has been a partner of Roland-Garros since 1971. Lacoste is now the exclusive apparel partner of Roland-Garros and presents each year a new apparel co-branded Roland-Garros collection including a lifestyle and performance pieces.
As Lacoste continues to embody authentic French elegance through its sophisticated designs and premium quality materials, this first exclusive co-branding gives voice to the House’s creative Heritage evoking the dynamic spirit of its founder Rene Lacoste, a tennis champion himself and an intuitive entrepreneur known for the invention of the croco-logoed polo shirts.
The collection includes a male and a unisex style crafted from injected plastic and detailed with a double logo featuring the classic Lacoste lettering and a dedicated Roland Garros script in addition to the RG initials on the temple tips.
Revisiting two of Lacoste’s best-selling shapes, the rectangular frame for men and the rounded universal shape are exclusively dressed in the Roland-Garros official colours as an homage to the world-renowned competition which every year brings the best-ranked players of the world to the red clays courts in Paris.
The male sunglasses are available in Black, Matte Black, Matte Green and Matte Blue, while the unisex frame comes in Black, Blue, Havana and Burgundy for £105
The Roland-Garros Eyewear Collection by Lacoste will be available In Stadia during the tournament taking place from September 21st to October 11th and Out Stadia through Lacoste monobrand stores and selected wholesale retailers.