Running a site about Lacoste, I tend to see a lot of Lacoste ads on other web sites. Here’s the latest ads they are using to re-target me:
I have to say, even given the restrictions around ad creative, these are strikingly bland and not doing much for Lacoste’s brand
Lacoste is offering 30% on it’s Holiday Kickoff Sale. Go to https://www.lacoste.com/us/homepage to shop now and use the promo-code FALL30. The sale ends on November 26th.
Lacoste has launched a new line for Winter 2019 called “Croco Magic” It features a new logo made entirely of smaller versions of the logo as shown below:
The line features numerous shirt types, as well as some sweatshirts with Lacoste spelled out entirely in crocodiles:
Details on the new line can be found on the Lacoste Croco-Magic page.
Lacoste is continuing its recent practice of teaming up with other fashion brands on unique products. According to reports Lacoste is teaming up with five different outerwear makers to produce jackets for their upcoming Fall line. Different jackets have been contributed by Tailor Toyo, Pyrenex, Gloverall, K-Way, and Alpha Industries. You can read more details at High Snobiety
In a recent story, Footwear News reports on the efforts of Adidas, K-Swiss and Lacoste to prepare special retail events and products for the upcoming US Open, which will be held Aug. 26 to Sept. 8 at the USTA Billie Jean King National Tennis Center in Queens. On Lacoste, specifically, they report:
Iconic tennis brand Lacoste scored a big win two years ago, when it signed Novak Djokovic as its apparel ambassador. The No. 1-ranked athlete continues to dominate on the circuit and is heading into the U.S. Open with two Grand Slam titles under his belt for this year alone (Wimbledon and the Australian Open).
At the matches in Queens, Djokovic will wear a vivid-blue Lacoste polo with black and white details, paired with black shorts.
For coverage of the other brands, see the original story.