Lacoste Keeps Expanding Their Selection Of Masks

As the Covid-19 crisis drags on and on and on, Lacoste keeps expanding their selection of masks in their mask store.Lacoste Masks As Lacoste puts it, “A new essential for the day-to-day. These masks in washable cotton ensure protection for all. No matter where you’re heading.”  And, for each mask sold, Lacoste donates $3.50 to the Lacoste Fund to “support its social solidarity actions for a more responsible future.”  See more at the Lacoste Mask Store.

Lacoste Launches New Court Drive Sneaker

Court Drive SneakerLacoste is launching a new Court Drive sneaker this Fall. According to Lacoste, “the brand new Court Drive trainer was made to enhance your freedom of movement.” According to Sourcing Journal, this is one of five new sneakers that Lacoste will be releasing for the Fall/Winter collection. Here’s the press release:

In a perfect blend of technicity and style, the Court Drive proudly assumes its inspiration rooted in running and tennis. With its streamlined design and sculpted sole, this trainer will not go unnoticed. Subtly referencing a tennis net, the honeycomb-textured vamp references the sports heritage of Lacoste.

The design and materials, which include mesh, were chosen to bring freedom of movement and an unprecedented sensation of lightness.
A tricolour crocodile on the exterior side of the upper perfectly complements the subtle touches of blue, white and red on the tongue and outsole.

A sculpted raised midsole increases the feeling of lightness and stability derived from the Court Drive. On the outsole, raised graphics inspired by the texture of a tennis net reinforce the sports heritage of this lifestyle trainer.

Available in seven different colours, the Court Drive’s palette ranges from efficient and understated white to bold yellow with on-trend fluorescent colour blocks that will delight colourmatching fans.

True to the athleisure trend combining comfort and style, the Court Drive will win over trainer enthusiasts everywhere with its unique, bold silhouette.

The Court Drive will be available on 1 July in Lacoste networks and shops and on lacoste.com, from €110.

Lacoste To Be Included In Amazon’s New $4.99 Per Month Personal Shopping Service For Men

According to Techcrunch, Amazon is launching a new personal shopping service aimed at men:

Amazon is introducing a personal shopping service for men’s fashion. The service, now available to Prime members, is an expansion of the existing Personal Shopper by Prime Wardrobe, a $4.99 per month Stitch Fix rival, originally aimed at women. With Personal Shopper by Prime Wardrobe, an Amazon stylist selects an assortment of fashion items that match a customer’s style and fit preferences. These are then shipped to the customer on a monthly basis for home try-on. Whatever the customer doesn’t want to keep can be returned using the resealable package and the prepaid shipping label provided.

At launch, the new men’s personal shopping service will include brands like Scotch & Soda, Original Penguin, Adidas, Lacoste, Carhartt, Levi’s, Amazon Essentials, Goodthreads and more — a mix of both Amazon’s own in-house brands and others. In total, Amazon says Personal Shopper by Prime Wardrobe will offer hundreds of thousands of men’s styles across more than a thousand different brands.

It will be interesting to see if the service catches on, and whether premium brands like Lacoste will benefit from being included in a service that seems aimed at men that are not to serious about fashion.  Read more at Techcrunch.

Lacoste Autumn/Winter Fashion Show

Here’s Lacoste’s description of their Autumn/Winter Fashion Show:

Held at the Tennis Club de Paris, the Lacoste Autumn Winter 2020 runway show is the third act in creative director Louise Trotter’s intimate dialogue with the bold spirit of René Lacoste. A powerhouse on and off the tennis court, René’s unrelenting thirst for excellence, his dedication and verve was matched by none other than his wife Simone Thion de la Chaume – herself a champion golfer. Together, they reflected the very definition of a sporting power couple. Today Louise Trotter celebrates the harmonies in their contrasts, and the beautiful ricochet of references between her sport and his. By applying modern technology to the sartorial aplomb of a century ago, a fresh sense of sportif style rises to the fore. Future classics are imbued with the timeless élan of Lacoste’s French heritage.

Designed for elegance and performance – at leisure or play – the collection exudes a consummate and athletic ease. Lacoste green and navy are joined by clay court browns, spearmint, sky blue, candy pink, orange, lemon and tan, in a lively palette that recalls our collective memories of weekend tournaments, friendly matches, and the off-duty uniforms of the sporting elite. Comfort and ease is the luxury of today: bringing the focus closer to the body, sports blazers and trousers are tailored in technical jersey and shell knits and brushed pullovers play with the structures and scale of Prince de Galles, houndstooth and Vichy checks. Pulled from the lexicon of French pop culture, the Lacoste crocodile peeks out from jacket linings and a pastel all-over print, as tennis skirts in Japanese jersey are worn with racket and club print silk blouses, and boxy polo styles feature chunky knit collars, contrast plackets and leather trims.

Protective outerwear is revisited – the trench, duffel, car coat and hooded vareuse anorak are finished in sleek pairings of bonded jersey neoprene, soft alpaca or checked double face piped with leather, thermal topstitching, or archive ‘framis’ taping. Straight from the 1980s, the original T-Clip sneaker is updated in contrast pastel shades, whilst brogued golf lanyards and caddy bags are a tongue-incheek nod to Simone Lacoste’s lifelong talent.

Designed by René Lacoste, the original L1212 polo is elevated in a double-knit mercerized cotton. Premiering at the Autumn Winter 2020 fashion show, it is featured in a fly poster campaign at the Tennis Club de Paris worn by the season’s runway cast and photographed by Quentin De Briey.

Set-up design / OBO Hair / Gary Gill

Makeup / Lauren Parsons

Music / Frédéric Sanchez

Casting / Piergiorgio Del Moro

The chipboard used as a canvas for the show will be donated to La Réserve des Arts, a French association that sources used materials to give them a second life. The benches will be re-used during upcoming Lacoste events.

Lacoste Cuts Ties With Rappers Moha La Squale and Romeo Elvis Over Sexual Assault Allegations

Updated 09/24/20

Fashion Reverie has more details on this story stating that Lacoste sent a message to the AFP saying:

“[Lacoste] would like to make clear that, when we associate our corporate image to a brand ambassador, the idea behind the operation is to open up new horizons for both parties. This is not what is currently happening in France with some of these [ambassadors], and we deeply regret this.”

Fashion Network has also covered Lacoste’s statement.

Original Story

The Jakarta Post reports that Lacoste has cut ties with rappers Moha La Squale and Romeo Elvis over accusations of sexual assault:

French clothing brand Lacoste has ended its collaboration with rappers Moha La Squale and Romeo Elvis, the company said Friday after both men were accused of sexual assault.

Moha La Squale became the subject of a police investigation earlier this month on allegations of raping, threatening or forcibly confining several women.

The retailer had worked with the 25-year-old hip hop star since the release of his hugely popular debut album Bendero in 2018 but said in a statement sent to AFP that it had ended its relationship with him months before the allegations came to light.

They also cut ties with French rapper Romeo Elvis, 27 who apologised in early September for “inappropriately” touching someone. The confession came after he was accused of sexual assault on social media.  As Explica reports:

“Values ​​that no longer correspond to Lacoste’s image.” This is what the crocodile brand has just clarified, announcing that it had ceased all collaboration with Romeo Elvis. The Belgian rapper admitted to having sexually assaulted a woman on September 9, 2020. Despite his public apologies – which did not convince everyone – the young man has just lost his contract with Lacoste.

Read more details in the Jakarta Post story. Or, for more coverage see the following stories in the Malysian Insight or the Gulf Times.