Lacoste has launched a new line for Winter 2019 called “Croco Magic” It features a new logo made entirely of smaller versions of the logo as shown below:
The line features numerous shirt types, as well as some sweatshirts with Lacoste spelled out entirely in crocodiles:
Details on the new line can be found on the Lacoste Croco-Magic page.
Lacoste is continuing its recent practice of teaming up with other fashion brands on unique products. According to reports Lacoste is teaming up with five different outerwear makers to produce jackets for their upcoming Fall line. Different jackets have been contributed by Tailor Toyo, Pyrenex, Gloverall, K-Way, and Alpha Industries. You can read more details at High Snobiety
In a recent story, Footwear News reports on the efforts of Adidas, K-Swiss and Lacoste to prepare special retail events and products for the upcoming US Open, which will be held Aug. 26 to Sept. 8 at the USTA Billie Jean King National Tennis Center in Queens. On Lacoste, specifically, they report:
Iconic tennis brand Lacoste scored a big win two years ago, when it signed Novak Djokovic as its apparel ambassador. The No. 1-ranked athlete continues to dominate on the circuit and is heading into the U.S. Open with two Grand Slam titles under his belt for this year alone (Wimbledon and the Australian Open).
At the matches in Queens, Djokovic will wear a vivid-blue Lacoste polo with black and white details, paired with black shorts.
For coverage of the other brands, see the original story.
Lacoste has unveiled a new clothing range celebrating the 1984 Los Angeles Olympics. The new line is a result of a three year licensing agreement the IOC has signed with Lacoste. According to According to the IOC press release:
The “LA 84” range was unveiled … at a party held at the Lacoste boutique in Los Angeles. https://www.olympic.org/news/lacoste-unveils-los-angeles-1984-olympic-heritage-collection
In becoming the third apparel collection to celebrate the graphic legacy of an iconic Olympic Games edition, the Los Angeles range joins the limited-edition Grenoble 1968and Mexico City 1968 lines designed by Lacoste and launched last year under a licensing partnership to create co-branded collections around four past Olympic Games.
Memories of the look and feel of Los Angeles 1984, an edition of the Games that set new standards in large-scale graphic design with its arrangements of stars and stripes set against vibrant colours, are evoked by the new Lacoste range. The key element of the new collection is the “Star in Motion” symbol from the official Los Angeles 1984 Games emblem.
Further coverage of the line’s launch can be found at AroundTheRings.com
According to the International Law Office website, “the Alicante Provincial Court (acting as the EU Trademark Court) dismissed Equivalenza Retail, SL’s appeal against the Alicante Commercial Court Number 2 judgment of 13 February 2017, in which it had been sentenced for infringing various perfume trademarks owned by Hugo Boss, Gucci and Lacoste in the context of its smell-alike business.” Lacoste and several other brands had filed suit against Equivalenza for selling and marketing “smell-alike” perfumes and making unauthorised use of their registered trademarks both in comparison lists and orally in commercial speech.
The earlier judgement had ordered Equivalenza to:
- cease and desist from marketing its perfumes using the plaintiffs’ trademarks.
- withdraw and destroy its comparison lists and any other means of advertising containing the plaintiffs’ trademarks.
- compensate the plaintiffs and publish the judgment.
You can read the details of the case here.