Editor’s Note: As always, the counterfeit Lacoste keeps coming, so before you buy make sure you check out my articles on detecting fake Lacoste shirts and detecting fake Lacoste bags, or my detailed discussion of how to authenticate Lacoste.
In early November, authorities in South African Customs officials seized a large amount of fake Lacoste shoes. Here’s their statement on the issue:
SARS Customs officials intercepted suspected counterfeit clothing and shoes valued at approximately R10 722 364 in the Western Cape over the weekend. The incident happened during a special high-visibility operation at Rawsonville Weighbridge off the N1 – 20 km south of Worcester on Saturday. The operation saw traffic and Customs officials redirecting all trucks carrying goods from the N1 to the Weighbridge, in order to detect possible illicit goods and collect all revenue due. Customs officials decided to search a truck carrying two vessel containers, one 20ft, the other 40ft, en route to Johannesburg from Cape Town. After opening the 20ft container, officers discovered what seemed to be second-hand truck tyres and rims. They then opened the 40ft container where they found heavy machinery, heavy boxes of unbranded goods, rubber sheets etc. However, further inspections revealed boxes containing branded clothing and footwear hidden at the back of the container. There were a total of 86 boxes containing the following brands and quantities:
* 1500 pairs Lacoste Takkies
* 2200 pairs Nike Takkies
* 1936 Adidas T-shirts
* 96 pairs John Foster shoes
The goods were confiscated and detained for further investigation.
Over thirty-two percent of Lacosted‘s traffic comes from the Philippines, making it the largest source of traffic for this blog. Almost all of that traffic is either to my post on detecting counterfeit Lacoste shirts or the one on identifying fake women’s bags. Apparently, there is a lot of fake Lacoste out there, which is not surprising when a Lacoste shirt can cost over P4,000. In any event, once I realized how much traffic I was getting from the Philippines, I did some research into why Lacoste is so popular there.
Lacoste’s popularity in the Philippines is mainly due to the brand’s long presence (it was introduced in the 1970s), and it’s association with the upper classes. The brand has phenomenal penetration in the Philippines with around ninety-eight percent brand recognition in surveys, and the Philippines is considered the benchmark Asian market for Lacoste. While Lacoste’s customers are mainly more affluent Filipinos, it continues to increase its sales as an aspirational brand for the less affluent.
Lacoste and Disney are joining together to release a new Fall line for a joint anniversary celebration of Lacoste’s 85th anniversary and Mickey and Minnie Mouse’s 90th anniversary. The pieces all feature Mickey and Minnie playing tennis. My favorite is the classic Lacoste polo shirt with the crocodile logo replaced by Mickey Mouse.
The pieces will be available at Lacoste stores and Lacoste.com, beginning Nov. 1 in the United States and November 14th in the rest of the world. In the U.S., prices will range from $78 to $348.
After a successful collaboration during the Summer of 2018, Lacoste has again joined with the Japanese fashion brand BEAMS for a new Fall/Winter 2018 collection. The new collection is thematically similar to the previous collection, combining classic Lacoste with Beam’s more “street aware” approach.
Pieces include golf-inspired sweatshirts and caps, as well as variations on Lacoste’s signature polo shirt. The full collection is available from BEAMS online.
Lacoste has launched a brand new line of men’s one-hand watches. Named Kyoto, all the watches in the new collection have a single hand, a design described as having a “daringly minimalist urban look.”
The watches come with either a leather strap with clean-cut edges painted to match the contrasting touch of color on the dial, or a flexible stainless steel mesh strap with magnetic clasp. The watches are priced around $175 US. In Lacoste’s own words:
Time is a tease in the Kyoto collection. One hand and a contrasting rotating disc below the dial take time into their own hands. … This new urban watch for him is a headturner with eye-catching detail.