Lacoste Turkey, part of Eren Group, is partnering with GardeRobo AI to enhance its online shopping experience. The pilot program on Lacoste Turkey’s website will use AI to offer personalized outfit recommendations, improving customer engagement and increasing order value. The platform automates product recommendation updates, saving significant time for the digital merchandising team. GardeRobo’s Total Look widget allows customers to create custom outfit collages, streamlining the shopping process and enhancing visual appeal.

For more details, visit https://retailtechinnovationhub.com/home/2024/5/22/lacoste-turkey-tests-out-garderobo-ai-online-fashion-personalisation-platform-to-boost-shopping-experience