How To Identify A Fake Lacoste

Updated 9/11/2018

Up to 90% of the Lacoste items sold on EBay and other auction sites are fakes. So, before you buy one, you should look for a few obvious signs of fake merchandise. Now, here’s some quick methods to detect whether the Lacoste shirt you are about to buy is real or counterfeit:

Before we start, though, if you are interested in authenticating a Lacoste bag, check out my article on detecting fake Lacoste bags. I’ve also written a detailed article on detecting counterfeit Lacoste items if these instructions are not good enough.

1) Check the logo – most fakes have bad logos with distorted lines and stitching. They also often use the wrong color thread. The crocodile should be dark green on a white patch, not the lighter green like the inauthentic logo shown below. The claws and teeth of the crocodile should be distinct, and its top jaw should be smaller than the bottom one.Lacoste Patch Comparison 

2) Check the sizing – Lacoste uses numbers for sizing, not small, medium and large

Genuine Lacoste Label

3) Check the Logo Alignment –  The Lacoste Logo lines up with the second button of their polo shirts. It never lines up with the bottom of the placket.

Men's Pink Polo Shirt

4) Check the Fabric – Most fakes are made with much thinner cloth than genuine Lacoste shirts. If you put your hand inside the shirt, and you can see it through the cloth, then it’s almost certainly a fake. You can also check the weave to see if it matches Lacoste’s exclusive “petit pique” pattern

Petite Pique

For other tips, here are some articles from the web on detecting fake Lacoste items:

http://www.moneybluebook.com/how-to-spot-a-fake-lacoste-polo-shirt-and-other-pirated-clothing/

http://how-to-know.info/how-to-know-a-fake-lacoste/

http://reviews.ebay.com/How-to-tell-if-your-Lacoste-is-Fake_W0QQugidZ10000000002999225

http://www.ehow.com/how_4723208_spot-fake-lacoste-shirt.html

How To Detect A Fake Women’s Lacoste Bag

Here’s a simple four step process for detecting whether the women’s Lacoste tote bag or purse you are buying is a genuine Lacoste or a cheap fake.

Where Did You Buy The Bag?

Start with where you are buying the bag. If you bought the bag from a street seller or from a eBay, you can be almost certain that it’s a fake. Lacoste bags are only sold at Lacoste’s own stores or at certified retailers. You can determine if a store is an approved seller by checking it out on Lacoste’s website.

Street Vendor Bags

Is The Quality Of The Construction And Materials High?

Lacoste bags can be made of canvas, PVC or leather, but they all share one thing in common: their construction and materials are of high quality. A common fault of fake bags is inferior stitching. Genuine Lacoste bags have small, even, solid stitching. Uneven stitching or loose threads is an indication of a counterfeit bag. Genuine Lacoste bags will also have quality zippers, fastenings, and handle attachments that are neatly and securely sewn in. An example from a genuine Lacoste bag is shown below

Lacoste Bag Zipper

Is The Lacoste Logo Correct?

All Lacoste bags have a genuine Lacoste logo that is either printed on the bag (canvas) or attached (leather and PVC). Genuine Lacoste logos are of high quality, with defined lines. Fakes also tend to have shapes that are not correct. An example of a genuine traditional logo on a leather bag is shown below

traditional Lacoste logo

Lacoste bags can also have monochrome logos. An example of a monochrome logo on a canvas bag is shown below

Gold Lacoste logo

Sometimes, as shown below, the monochrome logo matches the bag’s material.

Red Lacoste Logo

Does The Bag Reflect Lacoste’s Design Sensibility?

If you browse through the Lacoste website, you will soon become familiar with Lacoste’s design sensibility. Lacoste tote bags are all narrower at the bottom than the top, and have large U shaped straps. The logo on the bags is usually at the top and centered. The leather bags don’t come in outrageous colors, and the purses also have very traditional designs. After you have looked at a few examples, you will have a good idea of whether Laooste would have designed the bag you are looking at buying.

Lacoste Tote Bag

I hope these tips are helpful, and that they will prevent you spending your hard-earned dollars on phony merchandise.