More Fake Lacoste Seized in South Africa

Carnaby EvoEditor’s Note: As always, the counterfeit Lacoste keeps coming, so before you buy make sure you check out my articles on detecting fake Lacoste shirts and detecting fake Lacoste bags, or my detailed discussion of how to authenticate Lacoste.

In early November, authorities in South African Customs officials seized a large amount of fake Lacoste shoes. Here’s their statement on the issue:

SARS Customs officials intercepted suspected counterfeit clothing and shoes valued at approximately R10 722 364 in the Western Cape over the weekend. The incident happened during a special high-visibility operation at Rawsonville Weighbridge off the N1 – 20 km south of Worcester on Saturday. The operation saw traffic and Customs officials redirecting all trucks carrying goods from the N1 to the Weighbridge, in order to detect possible illicit goods and collect all revenue due. Customs officials decided to search a truck carrying two vessel containers, one 20ft, the other 40ft, en route to Johannesburg from Cape Town. After opening the 20ft container, officers discovered what seemed to be second-hand truck tyres and rims. They then opened the 40ft container where they found heavy machinery, heavy boxes of unbranded goods, rubber sheets etc. However, further inspections revealed boxes containing branded clothing and footwear hidden at the back of the container. There were a total of 86 boxes containing the following brands and quantities:

* 1500 pairs Lacoste Takkies

* 2200 pairs Nike Takkies

* 1936 Adidas T-shirts

* 96 pairs John Foster shoes

The goods were confiscated and detained for further investigation.

Lacoste Goes After Counterfeiters In Florida Federal Court

Editor’s Note: As always, the counterfeit Lacoste keeps coming, so before you buy make sure you check out my articles on detecting fake Lacoste shirts and detecting fake Lacoste bags, or my detailed discussion of how to authenticate Lacoste.

Lacoste LogoOn October 10th, Lacoste filed a complaint in the U.S. District Court for the Southern District of Florida against dozens of online merchants accusing them of violating Federal trademark laws.

According to the complaint, the thirty-seven  defendants created multiple aliases to sell counterfeit Lacoste goods through e-commerce stores. Lacoste claims the counterfeit items are of a lesser quality and will  confuse customers into thinking the defendants’ fake goods are real Lacoste products:

“Defendants are using Lacoste’s famous brand name and trademarks to drive internet consumer traffic to their e-commerce stores operating under the seller IDs, thereby increasing the value of the seller IDs and decreasing the size and value of Lacoste’s legitimate common marketplace at plaintiffs’ expense”

The company alleges the defendants are causing irreparable harm. In addition, Lacoste claims the defendants are making substantial profits and are “likely to transfer or secret their assets to avoid payment of any monetary judgment awarded to plaintiffs.” Lacoste is seeking an injunction to stop the defendants from selling the counterfeit items and disable the seller IDs.

UK Shopkeeper Convicted Of Selling Fake Lacoste Goods

Showing that the danger of buying fake Lacoste goods is not restricted to online, a Northern UK retailer in Blackhall, County Durham was convicted and fined for selling counterfeit Lacoste, Nike apparel and potentially dangerous hair straighteners.

Fake Lacoste Shirt

Remember, you should always check any Lacoste items you buy second-hand, online or from unfamiliar retailer using the instructions in my post on detecting counterfeit and fake Lacoste items. You can find more details on the case at the Northern Echo or Chronicle Live.

Buying Vintage Lacoste on Etsy

Vintage Lacoste Sweater One of the best places I’ve found to buy vintage Lacoste is on Etsy. Just type the term “Vintage Lacoste” into the search box, and you will find a lot of reasonably-priced items for sale. Remember, before you buy, it’s important to check for whether the items for sale are counterfeit or not.  Luckily, most of the items shown on Etsy, show enough photos for you to make some basic checks before you buy. In particular, most of the listings show good views of the logo, which is one of the easiest ways to check for fake merchandise. So, good hunting!

How To Identify A Fake Lacoste

Updated 9/11/2018

Up to 90% of the Lacoste items sold on EBay and other auction sites are fakes. So, before you buy one, you should look for a few obvious signs of fake merchandise. Now, here’s some quick methods to detect whether the Lacoste shirt you are about to buy is real or counterfeit:

Before we start, though, if you are interested in authenticating a Lacoste bag, check out my article on detecting fake Lacoste bags. I’ve also written a detailed article on detecting counterfeit Lacoste items if these instructions are not good enough.

1) Check the logo – most fakes have bad logos with distorted lines and stitching. They also often use the wrong color thread. The crocodile should be dark green on a white patch, not the lighter green like the inauthentic logo shown below. The claws and teeth of the crocodile should be distinct, and its top jaw should be smaller than the bottom one.Lacoste Patch Comparison 

2) Check the sizing – Lacoste uses numbers for sizing, not small, medium and large

Genuine Lacoste Label

3) Check the Logo Alignment –  The Lacoste Logo lines up with the second button of their polo shirts. It never lines up with the bottom of the placket.

Men's Pink Polo Shirt

4) Check the Fabric – Most fakes are made with much thinner cloth than genuine Lacoste shirts. If you put your hand inside the shirt, and you can see it through the cloth, then it’s almost certainly a fake. You can also check the weave to see if it matches Lacoste’s exclusive “petit pique” pattern

Petite Pique

For other tips, here are some articles from the web on detecting fake Lacoste items:

http://www.moneybluebook.com/how-to-spot-a-fake-lacoste-polo-shirt-and-other-pirated-clothing/

http://how-to-know.info/how-to-know-a-fake-lacoste/

http://reviews.ebay.com/How-to-tell-if-your-Lacoste-is-Fake_W0QQugidZ10000000002999225

http://www.ehow.com/how_4723208_spot-fake-lacoste-shirt.html