Latest Lacoste News And Sales For February 28th, 2020

Lacoste CrocodileLatest Lacoste News

Felipe Oliveira Baptista, who was formerly Lacoste’s head of design, debuted his first collection for Kenzo at Paris Fashion Week. According to reports it was received well, if not with a lot of enthusiasm. The Mainichi commented:

Though it was not a triumph, the Portuguese-born Oliveira Baptista — who had previously revived Lacoste — put out a solid and saleable collection of men’s and women’s designs that successfully pushed the house toward a focused and minimalist mood.

The review by the New York Times was similar. Read more at The Times or The Mainichi.

Latest Lacoste Sales

This week Lacoste are focusing their promotion efforts on their Heritage Collection, which they describe as “chic with a twist.”  You can see the pieces at the Lacoste Store.

Lacoste Names Louise Trotter as Creative Director

Lacoste 1970S Ad LogoLacoste has named Louise Trotter as their new creative director. Her appointment marks the first time a woman has sat at the creative helm of the French sportswear brand, which is celebrating its 85th anniversary this year.

She succeeds Felipe Oliveira Baptista, who exited the brand in May after an eight year tenure, leaving an in-house team to design the brand’s Spring/Summer 2019 collection. Trotter’s debut collection for the house will be Autumn/Winter 2019.

“Her visionary approach on lines and materials, as well as her expertise in creating highly technical pieces will be real assets to strengthen the positioning of our collections,” Thierry Guibert, president of the Lacoste Group, said in a statement.

Sunderland-born Trotter was formerly creative director of British label  Joseph.

“For 85 years, the modernity of Lacoste style lies in this singular fusion of sport and fashion,” Trotter said. “I am proud to contribute to the writing of a new chapter in its history.”

Marc Hare To Be Product Lead For Lacoste Footwear

Lacoste SneakersBritish footwear manufacturer Pentland has announced the appointment of Marc Hare as the new product director of the Lacoste Footwear Joint Venture. In January 2018, Pentland and The Lacoste Group announced a 50:50 joint venture (JV) based at the Pentland HQ in North London. The JV manages the design, production and manufacturing of Lacoste’s footwear globally. Pentland continues to manage UK distribution, while Lacoste handles distribution in its main territories.

Hare joins the business after having run his own successful streetwear inspired sneaker brand, Mr.Hare, since 2008. Hare will be leading the new ‘Mainline’ and ‘Future Concepts’ product teams and working with Lacoste JV CEO, Gianni Georgiades, to support Lacoste’s vision for the future of the brand.

Speaking about the Lacoste brand, Hare noted that, “Rene Lacoste’s life is one of the greatest stories of 20th century sport. Lacoste is one of those brands that everybody fell in love with at a defining moment in their lives. Sneakers are a global language and culture that seemingly cannot be contained. Opportunities like this don’t come around very often, so any attempt at describing the excitement erupting from within me, at joining this team, would be a woeful understatement.”

He will join the business from 10th September 2018.

Lacoste Live Studio has teamed up with Agi & Sam

Agi and Sam

Lacoste Live Studio has teamed up with Agi & Sam, the new mavens of menswear, for a capsule collection that’s made for a contemporary lifestyle. Inspired as much by Russian modernism as the Lacoste sporting DNA, these highly adaptable pieces shift easily from office to evening without breaking stride. Stylish with a good sense of humour, these are clothes for those that aren’t afraid to turn heads. See more at http://www.lacoste.com/gb/lemagazine-editors-agi-and-sam.html

French Designer Jean-Paul Goude Unveils A New Lacoste Crocodile Logo

French designer Jean-Paul Goude unveiled a new unique Lacoste crocodile logo for his collaboration with Lacoste. “It was an invitation, a real carte blanche. It was Jean-Paul Goude who was to express his vision, to make decisions, [and] give his interpretation of the crocodile,” wrote creative director Felipe Oliveira Baptista on Instagram, about the collection and logo.

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