Lacoste Will Return To The Paris Runway in September

Lacoste is set to make a grand return to the Paris runway this September after a 13-year stint in New York. This move aligns with the brand’s 85th anniversary celebrations, signaling a renewed focus on its French heritage and identity as an elegant casualwear brand. The September show will debut Lacoste’s Spring/Summer 2018 collection and marks the beginning of a year-long celebration of the brand’s legacy. Despite rumors, Lacoste continues to deny any collaboration with Supreme, even after sightings of its artistic director with members of the streetwear brand.

Read more at https://ww.fashionnetwork.com/news/Lacoste-to-stage-paris-catwalk-this-september,793734.html

Louise Trotter Discusses Her Lacoste Fall/Winter 2021 Collection

Lacoste Heritage Logo

HypeBae has a interview with Louise Trotter in which she discusses her new Fall/Winter Collection for Lacoste. In the interview, she discusses what was the inspiration behind the new collection:

On a very basic level, I wanted to create a collection that took into consideration how we live our lives today, with blurred lines between work, home and sport, and how this has impacted our need for clothes that can perform in the everyday. Before I used to take taxis or ride the Metro, but now I walk and cycle daily and this has changed how I dress and how I feel. At the same time, I have been drawn to different people I would see and connect with: skaters, cyclists, and couriers; so movement plays a big part of the inspiration. I worked with two references: our French preppy style –  the classic icons that I love; and sportswear that represents the active lifestyle that we live today. Proportion was also a key consideration, I design and develop the collection with a genderless mindset and I respond to how proportions change depending on the wearer. Finally, I continued the philosophy from SS21 by bringing deadstock and left-over fabrics in limited-edition pieces.

She also discusses the genesis of the new “Super Croc” emblem:

One of our designers found the giant crocodile claw in the archive and it all began from there. “The Super Croc,” “The flaming L emblem,” “The flaming tennis ball,” and the “Lacoste POW” were all inspired by vintage comic strips and expressed perfectly how the crocodile has become a pop culture icon.

Read the full interview at HypeBae.

Lacoste’s London Store Features Exclusive Save Our Species Logo

Retail Gazette reports that:

London SOS

Last week the premium sportswear retailer unveiled a collaboration with the Save the Species charity, which saw its iconic crocodile logos replaced with selected endangered species as part of International Day for Biological Diversity.

All proceeds collected by the UK flagship store and eight other international stores will go towards the International Union for Conservation of Nature (IUCN) charity.

The collaboration offers 10 limited-edition polo shirts, representing the number of endangered animals known to remain in the wild.

To celebrate the collaboration, Lacoste transformed its Covent Garden store by replacing the crocodile with the Yemeni Mouse-Tailed Bat.

Read more at https://www.retailgazette.co.uk/blog/2019/05/retail-gazette-loves-lacoste-save-species-collab/.