HypeBae has a interview with Louise Trotter in which she discusses her new Fall/Winter Collection for Lacoste. In the interview, she discusses what was the inspiration behind the new collection:
On a very basic level, I wanted to create a collection that took into consideration how we live our lives today, with blurred lines between work, home and sport, and how this has impacted our need for clothes that can perform in the everyday. Before I used to take taxis or ride the Metro, but now I walk and cycle daily and this has changed how I dress and how I feel. At the same time, I have been drawn to different people I would see and connect with: skaters, cyclists, and couriers; so movement plays a big part of the inspiration. I worked with two references: our French preppy style – the classic icons that I love; and sportswear that represents the active lifestyle that we live today. Proportion was also a key consideration, I design and develop the collection with a genderless mindset and I respond to how proportions change depending on the wearer. Finally, I continued the philosophy from SS21 by bringing deadstock and left-over fabrics in limited-edition pieces.
She also discusses the genesis of the new “Super Croc” emblem:
One of our designers found the giant crocodile claw in the archive and it all began from there. “The Super Croc,” “The flaming L emblem,” “The flaming tennis ball,” and the “Lacoste POW” were all inspired by vintage comic strips and expressed perfectly how the crocodile has become a pop culture icon.
Read the full interview at HypeBae.
Lacoste is offering 30% on it’s Holiday Kickoff Sale. Go to https://www.lacoste.com/us/homepage to shop now and use the promo-code FALL30. The sale ends on November 26th.
Retail Gazette reports that:
Last week the premium sportswear retailer unveiled a collaboration with the Save the Species charity, which saw its iconic crocodile logos replaced with selected endangered species as part of International Day for Biological Diversity.
All proceeds collected by the UK flagship store and eight other international stores will go towards the International Union for Conservation of Nature (IUCN) charity.
The collaboration offers 10 limited-edition polo shirts, representing the number of endangered animals known to remain in the wild.
To celebrate the collaboration, Lacoste transformed its Covent Garden store by replacing the crocodile with the Yemeni Mouse-Tailed Bat.
Read more at https://www.retailgazette.co.uk/blog/2019/05/retail-gazette-loves-lacoste-save-species-collab/.
Lacoste has unveiled a new clothing range celebrating the 1984 Los Angeles Olympics. The new line is a result of a three year licensing agreement the IOC has signed with Lacoste. According to According to the IOC press release:
The “LA 84” range was unveiled … at a party held at the Lacoste boutique in Los Angeles. https://www.olympic.org/news/lacoste-unveils-los-angeles-1984-olympic-heritage-collection
In becoming the third apparel collection to celebrate the graphic legacy of an iconic Olympic Games edition, the Los Angeles range joins the limited-edition Grenoble 1968and Mexico City 1968 lines designed by Lacoste and launched last year under a licensing partnership to create co-branded collections around four past Olympic Games.
Memories of the look and feel of Los Angeles 1984, an edition of the Games that set new standards in large-scale graphic design with its arrangements of stars and stripes set against vibrant colours, are evoked by the new Lacoste range. The key element of the new collection is the “Star in Motion” symbol from the official Los Angeles 1984 Games emblem.
Further coverage of the line’s launch can be found at AroundTheRings.com
Lacoste and Disney are joining together to release a new Fall line for a joint anniversary celebration of Lacoste’s 85th anniversary and Mickey and Minnie Mouse’s 90th anniversary. The pieces all feature Mickey and Minnie playing tennis. My favorite is the classic Lacoste polo shirt with the crocodile logo replaced by Mickey Mouse.
The pieces will be available at Lacoste stores and Lacoste.com, beginning Nov. 1 in the United States and November 14th in the rest of the world. In the U.S., prices will range from $78 to $348.