Lacoste’s London Store Features Exclusive Save Our Species Logo

Posted on May 28, 2019 by JFP

Retail Gazette reports that:

Last week the premium sportswear retailer unveiled a collaboration with the Save the Species charity, which saw its iconic crocodile logos replaced with selected endangered species as part of International Day for Biological Diversity.

All proceeds collected by the UK flagship store and eight other international stores will go towards the International Union for Conservation of Nature (IUCN) charity.

The collaboration offers 10 limited-edition polo shirts, representing the number of endangered animals known to remain in the wild.

To celebrate the collaboration, Lacoste transformed its Covent Garden store by replacing the crocodile with the Yemeni Mouse-Tailed Bat.

Lacoste Unveils New Clothing Line Celebrating the Los Angeles Olympics

Posted on May 13, 2019 by JFP

Lacoste has unveiled a new clothing range celebrating the 1984 Los Angeles Olympics. The new line is a result of a three year licensing agreement the IOC has signed with Lacoste. According to According to the IOC press release:

The “LA 84” range was unveiled … at a party held at the Lacoste boutique in Los Angeles.

In becoming the third apparel collection to celebrate the graphic legacy of an iconic Olympic Games edition, the Los Angeles range joins the limited-edition Grenoble 1968and Mexico City 1968 lines designed by Lacoste and launched last year under a licensing partnership to create co-branded collections around four past Olympic Games.

Memories of the look and feel of Los Angeles 1984, an edition of the Games that set new standards in large-scale graphic design with its arrangements of stars and stripes set against vibrant colours, are evoked by the new Lacoste range. The key element of the new collection is the “Star in Motion” symbol from the official Los Angeles 1984 Games emblem.
https://www.olympic.org/news/lacoste-unveils-los-angeles-1984-olympic-heritage-collection

Further coverage of the line’s launch can be found at AroundTheRings.com

Lacoste and Disney Celebrate Their Anniversaries With A Joint Collection

Posted on October 25, 2018 by JFP

Lacoste and Disney are joining together to release a new Fall line for a joint anniversary celebration of Lacoste’s 85th anniversary and Mickey and Minnie Mouse’s 90th anniversary. The pieces all feature Mickey and Minnie playing tennis. My favorite is the classic Lacoste polo shirt with the crocodile logo replaced by Mickey Mouse.

The pieces will be available at Lacoste stores and Lacoste.com, beginning Nov. 1 in the United States and November 14th in the rest of the world. In the U.S., prices will range from $78 to $348.

Lacoste Hosts Pool Party at Las Vegas’s Encore Beach Club

Posted on August 17, 2018 by JFP

Lacoste and Shoe Palace held a raucous pool party at the Encore Beach Club in Las Vegas last Sunday. DJ Diplo performed for their vendors while wearing Lacoste sliders. This party is part of Lacoste’s push to raise their profile in the United States in response to continuing strong demand for Lacfoste products. Footwear News reported:

The brand aligned with the Encore Beach Club by purchasing various cabanas behind the DJ booth as the venue. The setting had Shoe Palace and Lacoste branded towels, fans and lip balms — and guests were treated to free Lacoste slides — available at Shoe Palace — and Lacoste hats.

You can see a gallery of pictures from the party at Footwear News.

Lacoste Launching New Ad Campaign With Tag Line “Life Is A Beautiful Sport”

Posted on January 21, 2014 by JFP

Lacoste previewed its new ad campaign, with the tag line “Life is a Beautiful Sport,” at a party held last Friday as part of Paris men’s fashion week. The campaign premiers on French television on February 7 the same day as the opening ceremony of the Winter Olympics in Sochi, because French athletes will be wearing outfits designed by Lacoste during the ceremony.