Category Archives: Fashion Shows

Lacoste Will Return To The Paris Runway in September

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Lacoste is set to make a grand return to the Paris runway this September after a 13-year stint in New York. This move aligns with the brand’s 85th anniversary celebrations, signaling a renewed focus on its French heritage and identity as an elegant casualwear brand. The September show will debut Lacoste’s Spring/Summer 2018 collection and marks the beginning of a year-long celebration of the brand’s legacy. Despite rumors, Lacoste continues to deny any collaboration with Supreme, even after sightings of its artistic director with members of the streetwear brand.

Read more at https://ww.fashionnetwork.com/news/Lacoste-to-stage-paris-catwalk-this-september,793734.html

Lacoste’s Pre-U.S. Open Party: A Fusion of Tennis and Fashion

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Before the U.S. Open officially kicked off, Lacoste threw a stylish pre-tournament party on August 23 at Dumbo House in New York. The evening blended sports and fashion, with the rooftop pool transformed into a faux tennis court overlooking the East River. The event featured tennis stars like Novak Djokovic, Ugo Humbert, and Grigor Dimitrov, who mingled with guests while showcasing Lacoste’s Fall/Winter 2024 collection. The atmosphere was both chic and relaxed, with attendees enjoying cocktails and discussing summer tournaments and vacations.

The fashion crowd also made a strong showing, with models, creatives, and influencers adding to the event’s allure. Highlights included Djokovic’s sleek black vinyl jacket, which turned heads as he arrived with his entourage. Notable guests like model Tanner Reese, stylist Ian Bradley, and tennis influencer Morgan Riddle enhanced the vibe, while playful party favors and on-the-spot Instagram moments captured the evening’s energy. The event not only celebrated the upcoming U.S. Open but also underscored Lacoste’s deep connection to both tennis and contemporary style.

Read more details at https://www.nylon.com/nylon-nights/le-club-lacoste-party-recap.

Tennis Ace Gregor Dimitrov is Lacoste’s New Underwear Model

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In a recent development in the world of tennis and fashion, Grigor Dimitrov, a renowned name in tennis, has expanded his presence beyond the court. Dimitrov, previously an ambassador for Nike, has now become the face of Lacoste’s new underwear range, marking a significant shift in his branding and public image. This move was initiated in May 2023, aligning him with other top athletes and personalities who have represented the iconic French fashion house.

You can see his fashion shoot on Instagram.

Lacoste underwear

The Bulgarian tennis star, known for his stylish play on the court, has seamlessly transitioned into the role of a fashion model, showcasing the new Lacoste underwear collection. Lacoste’s latest launch with Dimitrov highlights the brand’s commitment to comfort, quality materials, and a design that blends sporty and fashionable elements. This approach aligns well with Dimitrov’s personal charm and style, which are evident in the campaign.

Dimitrov’s foray into modeling for Lacoste is not just about fashion; it’s a reflection of his multifaceted persona that combines athletic prowess with a flair for style and elegance. The choice of Dimitrov by Lacoste underlines his appeal both on and off the tennis court, blending his athletic achievements with a more personal, lifestyle-oriented image.

This move comes at a time when Dimitrov is actively competing in high-level tennis tournaments, such as the 2024 Brisbane International, demonstrating his continued commitment to his sports career alongside his new endeavors in fashion modeling.

Dimitrov’s association with Lacoste, a brand that boasts of stars like Venus Williams, Novak Djokovic, Daniil Medvedev, and Arthur Ashe, further cements his position as a multifaceted public figure, bridging the worlds of sport and fashion.

For more detailed information, you can read the full articles on Tennis Now, Tennis.com and Sportskeeda.

Lacoste’s Spring 2021 Ready To Wear Collection

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Lacoste CrocodileLacoste premiered its Spring 2021 Ready To Wear Collection this week. It continues Lacoste’s recent emphasis on “street style” and re-casting designs from Lacoste’s long history. Overall, the coverage is positive, although as a commercial proposition it doesn’t really matter, since the collection will have a limited release. Here’s a quick round-up of the coverage.

Vogue, after noting Louise Trotter’s comments on the difficulty of working in a time of Covid-19, reports:

Most of the clothing has an athleisure aspect—a nod to the brand’s heritage on the tennis court and off it, the designer explains—and made from a combination of existing fabrics, vintage and archive pieces, and embroideries by the couture house Maison Lemarié. Vintage track jackets became trousers or were spliced together into chic trenches, the sort of hybridization that streetwear acolytes will be familiar with.

HypeBae focuses on the vintage feel of the collection:

For the Spring/Summer 2021 season, Lacoste‘s creative director Louise Trotter has unveiled a range of items made using deadstock designs from the brand’s archive. Showcased through a lookbook featuring street-cast models in the city of Paris, the SS21 collection fuses vintage pieces with new creations through upcycling.

Titled “#CrocCouture,” the new lineup marks the French label’s first attempt at marrying haute couture with sportswear.

Lastly, High Snobiety focuses on the re-working of the Crocodile logo:

Lacoste’s creative director Louise Trotter has reworked the label’s iconic crocodile logo across a range of exaggerated and abbreviated classics for the SS21 collection, limited to 200 pieces worldwide.

Code-named “Croc-couture,” Lacoste invited embroidery and feather specialists Lemarié to add some savoir-faire to the sporting apparel resulting in cream sweatshirts and oversized white piqué polo shirts embroidered with geometric crocodile appliqué made from vintage jacquard labels.

I’ll update this post as we see more coverage.