British GQ has come out with a lengthy interview with Louise Trotter, Lacoste’s current creative director. In the introduction, they discuss her initial two collections:
Where Trotter’s first collection for Lacoste, AW19, set her pared-back, fashioned-up intention for the brand, it’s really her SS20 collection, mounted back in September and is in stores now, that proved her acute understanding of what the label, which has seemed unsure of its footing in recent years, should be in the 21st century.
From clever plays on Lacoste’s sporting heritage (think preppy knitted polo shirts with exaggerated collars and chunky cricket sweaters teamed with spearmint suiting) to modernised takes on classic Gallic pieces (slick wet-look trench coats and voluminous Bengal stripe shirts furnished with oversized crocodile motifs, for instance), there was plenty to snap up.
The interview is very enlightening on Trotter’s take on the Lacoste brand and her plans for the fashion label. Read more at British GQ.
Meanwhile, Trotter’s predecessor, Felipe Oliveira Baptista, has just released new sneakers in collaboration with VANs for the Kenzo brand he now heads. See Nylon.com for more.
Latest Lacoste News
Felipe Oliveira Baptista, who was formerly Lacoste’s head of design, debuted his first collection for Kenzo at Paris Fashion Week. According to reports it was received well, if not with a lot of enthusiasm. The Mainichi commented:
Though it was not a triumph, the Portuguese-born Oliveira Baptista — who had previously revived Lacoste — put out a solid and saleable collection of men’s and women’s designs that successfully pushed the house toward a focused and minimalist mood.
The review by the New York Times was similar. Read more at The Times or The Mainichi.
Latest Lacoste Sales
This week Lacoste are focusing their promotion efforts on their Heritage Collection, which they describe as “chic with a twist.” You can see the pieces at the Lacoste Store.
Lacoste has named Louise Trotter as their new creative director. Her appointment marks the first time a woman has sat at the creative helm of the French sportswear brand, which is celebrating its 85th anniversary this year.
She succeeds Felipe Oliveira Baptista, who exited the brand in May after an eight year tenure, leaving an in-house team to design the brand’s Spring/Summer 2019 collection. Trotter’s debut collection for the house will be Autumn/Winter 2019.
“Her visionary approach on lines and materials, as well as her expertise in creating highly technical pieces will be real assets to strengthen the positioning of our collections,” Thierry Guibert, president of the Lacoste Group, said in a statement.
Sunderland-born Trotter was formerly creative director of British label Joseph.
“For 85 years, the modernity of Lacoste style lies in this singular fusion of sport and fashion,” Trotter said. “I am proud to contribute to the writing of a new chapter in its history.”
Here’s a wider sampling of the reaction to the show featuring Lacoste’s new Spring/Summer line for 2012.
The New York Times said “Felipe Oliveira Baptista had a nice debut at Lacoste this morning with a collection that featured women’s looks largely based on rugby shirts …”
The Telegraph said “Felipe Oliveira Baptista’s first collection for Lacoste offered more than sporty loungewear for tennis widows.”
Elle said “At the Lacoste show this morning, there were still the polo shirts and the crisp, tennis court-ready pants that made it a household name—but if the collection proved anything, it’s that the label isn’t afraid of change.”
Lastly, FabSugar said “Felipe Oliveira Baptista redefined the term “sport chic” today for his debut as the creative director of French sportif brand Lacoste at New York Fashion Week.”
Overall, reaction to the new line seems to have been very positive.
Lacoste’s new designer debuted his first full line at 2011 Fashion Week. As the New York Times noted:
Felipe Oliveira Baptista had a nice debut at Lacoste this morning with a collection that featured women’s looks largely based on rugby shirts, some cool outerwear pieces and, for men, a larger-than-usual piqué used on blazers and polo shirts that looked nice and breathable. Mr. Baptista, who is Portuguese by birth, shows his own line in Paris and took over Lacoste this season from Chistophe Lemaire, who scooted over to Hermès.
“I grew up with Lacoste,” Mr. Baptista said. “It was a very big challenge to go and work with a brand that is so worldwide and enormous. I wanted to make things simple, but simple that doesn’t mean boring.”
Read more about the new clothing line at The New Guy at Lacoste.