Lacoste collaborates with French rap star Moha La Squale

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Moha La Squale in LacosteVogue France has a sneak peak at Lacoste‘s latest collaboration aimed at bringing a more “street aware” style to Lacoste.  As Vogue notes:

Since their collaboration with Supreme in March 2017, which featured 90s revival style pieces, French fashion house Lacoste has been leaning more toward streetwear-inspired designs. Such an intention has been explicitly demonstrated through their latest collaboration with 23-year-old French rapper Moha La Squale, who has just released his first album titled “Bendero”. The collection produces designs inspired by La Squale’s own personal style, and the rapper announced both his involvement with and admiration for the French fashion house in a video posted via his Instagram. The collection will be available for purchase on October 17, the same date as Moha La Squale’s next big gig at Paris’ Olympia.

Read more at Vogue France.

Twenty Seven Color Block Polo Shirt

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I love this style of Lacoste polo shirt, and I own several. In fact, it’s the shirt I used for illustrating a lot of the points I look for when determining the authenticity of Lacoste shirts. It’s essentially a classic, original Lacoste pique polo shirt, but with the color block patterns that first became popular in the 1990s (You can see the original color block patterns as part of the Lacoste 85th Anniversary Collection.

27 Color Block

27 Color Block 27 Color Block

Lacoste Names Louise Trotter as Creative Director

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Lacoste 1970S Ad LogoLacoste has named Louise Trotter as their new creative director. Her appointment marks the first time a woman has sat at the creative helm of the French sportswear brand, which is celebrating its 85th anniversary this year.

She succeeds Felipe Oliveira Baptista, who exited the brand in May after an eight year tenure, leaving an in-house team to design the brand’s Spring/Summer 2019 collection. Trotter’s debut collection for the house will be Autumn/Winter 2019.

“Her visionary approach on lines and materials, as well as her expertise in creating highly technical pieces will be real assets to strengthen the positioning of our collections,” Thierry Guibert, president of the Lacoste Group, said in a statement.

Sunderland-born Trotter was formerly creative director of British label  Joseph.

“For 85 years, the modernity of Lacoste style lies in this singular fusion of sport and fashion,” Trotter said. “I am proud to contribute to the writing of a new chapter in its history.”

UK Shopkeeper Convicted Of Selling Fake Lacoste Goods

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Showing that the danger of buying fake Lacoste goods is not restricted to online, a Northern UK retailer in Blackhall, County Durham was convicted and fined for selling counterfeit Lacoste, Nike apparel and potentially dangerous hair straighteners.

Fake Lacoste Shirt

Remember, you should always check any Lacoste items you buy second-hand, online or from unfamiliar retailer using the instructions in my post on detecting counterfeit and fake Lacoste items. You can find more details on the case at the Northern Echo or Chronicle Live.