Arón Piper, from the Spanish drama Elite strips down to his underwear for Lacoste’s latest campaign. On Elite, Arón plays star athlete Ander Muñoz, the son of the school’s principal who is under constant pressure to excel. The third season of the hit Netflix series premiered on March 13th, 2020.
Read more at http://www.justjared.com/2020/04/29/aron-piper-lacoste-underwear-campaign/.
As might be expected, most of the coverage is in Spanish. Here’s some useful links:
GQ Spain – “Arón Piper y cómo combinar el polo más clásico que existe de todas las formas que molan en 2020.”
La Vanguardia – “Las fotos promocionales de Arón Piper enfundado en los diseños de Lacoste ya están por todos sitios, incluyendo todas las redes sociales de la marca.”
Vogue France has a sneak peak at Lacoste‘s latest collaboration aimed at bringing a more “street aware” style to Lacoste. As Vogue notes:
Since their collaboration with Supreme in March 2017, which featured 90s revival style pieces, French fashion house Lacoste has been leaning more toward streetwear-inspired designs. Such an intention has been explicitly demonstrated through their latest collaboration with 23-year-old French rapper Moha La Squale, who has just released his first album titled “Bendero”. The collection produces designs inspired by La Squale’s own personal style, and the rapper announced both his involvement with and admiration for the French fashion house in a video posted via his Instagram. The collection will be available for purchase on October 17, the same date as Moha La Squale’s next big gig at Paris’ Olympia.
Read more at Vogue France.
I love this style of Lacoste polo shirt, and I own several. In fact, it’s the shirt I used for illustrating a lot of the points I look for when determining the authenticity of Lacoste shirts. It’s essentially a classic, original Lacoste pique polo shirt, but with the color block patterns that first became popular in the 1990s (You can see the original color block patterns as part of the Lacoste 85th Anniversary Collection.
Last night, in New York, Novak Djokovic visited the Lacoste boutique at Macy’s Herald Square to celebrate the launch of Lacoste’s new Fall/Winter 2018 Novak Djokovic collection. Djokovic took pictures with his fans, and also spent time with kids from the CityParks’ Foundation Tennis Academy. These students had won the chance to meet him by writing essays about a time they had faced adversity in their lives.. This was Djokovic’s first appearance in the United Stafes for Lacoste. In 2017, he was named Lacoste’s “new crocodile,” after Rene Lacoste and he now represents the brand on and off the court.
I’m really loving these new Lacoste Un Crocodile Sweaters. I definitely need two or three to wear this winter.
As Lacoste puts it, “All the signs of Lacoste are condensed into this fine wool sweater with flat ribbing and a tongue-in-cheek Un Crocodile design, as seen on the runway.” They feature:
- Crew neck
- Relaxed fit
- Ribbed finishes
- Premium Ribbed Wool
- Tone-on-Tone crocodile branding
You can find them in the Lacoste Fashion Show store.