Lacoste Un Crocodile Sweater

I love the Lacoste Un Crocodile Sweaters. but they are long gone from the Lacoste Store. Now, I’m keeping an eye out now fo see if I can find a used one somewhere on Ebay. Or, you can just look at all the other Lacoste Sweaters.
As Lacoste puts it, “All the signs of Lacoste are condensed into this fine wool sweater with flat ribbing and a tongue-in-cheek Un Crocodile design, as seen on the runway.” They feature:

  • Crew neck
  • Relaxed fit
  • Ribbed finishes
  • Premium Ribbed Wool
  • Tone-on-Tone crocodile branding

You used to be able to find them in the Lacoste Fashion Show store.

Lacoste To Be Included In Amazon’s New $4.99 Per Month Personal Shopping Service For Men

According to Techcrunch, Amazon is launching a new personal shopping service aimed at men:

Amazon is introducing a personal shopping service for men’s fashion. The service, now available to Prime members, is an expansion of the existing Personal Shopper by Prime Wardrobe, a $4.99 per month Stitch Fix rival, originally aimed at women. With Personal Shopper by Prime Wardrobe, an Amazon stylist selects an assortment of fashion items that match a customer’s style and fit preferences. These are then shipped to the customer on a monthly basis for home try-on. Whatever the customer doesn’t want to keep can be returned using the resealable package and the prepaid shipping label provided.

At launch, the new men’s personal shopping service will include brands like Scotch & Soda, Original Penguin, Adidas, Lacoste, Carhartt, Levi’s, Amazon Essentials, Goodthreads and more — a mix of both Amazon’s own in-house brands and others. In total, Amazon says Personal Shopper by Prime Wardrobe will offer hundreds of thousands of men’s styles across more than a thousand different brands.

It will be interesting to see if the service catches on, and whether premium brands like Lacoste will benefit from being included in a service that seems aimed at men that are not to serious about fashion.  Read more at Techcrunch.

Spanish Actor Arón Piper Stars in Lacoste Underwear Campaign

aron piper lacoste

Updated 08./22/2020

Arón Piper, from the Spanish drama Elite strips down to his underwear for Lacoste’s latest campaign. On Elite, Arón plays star athlete Ander Muñoz, the son of the school’s principal who is under constant pressure to excel. The third season of the hit Netflix series premiered on March 13th, 2020.



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As might be expected, most of the coverage is in Spanish. Here’s some useful links:

GQ Spain – “Arón Piper y cómo combinar el polo más clásico que existe de todas las formas que molan en 2020.”

La Vanguardia – “Las fotos promocionales de Arón Piper enfundado en los diseños de Lacoste ya están por todos sitios, incluyendo todas las redes sociales de la marca.”



Lacoste collaborates with French rap star Moha La Squale

Moha La Squale in LacosteVogue France has a sneak peak at Lacoste‘s latest collaboration aimed at bringing a more “street aware” style to Lacoste.  As Vogue notes:

Since their collaboration with Supreme in March 2017, which featured 90s revival style pieces, French fashion house Lacoste has been leaning more toward streetwear-inspired designs. Such an intention has been explicitly demonstrated through their latest collaboration with 23-year-old French rapper Moha La Squale, who has just released his first album titled “Bendero”. The collection produces designs inspired by La Squale’s own personal style, and the rapper announced both his involvement with and admiration for the French fashion house in a video posted via his Instagram. The collection will be available for purchase on October 17, the same date as Moha La Squale’s next big gig at Paris’ Olympia.

Read more at Vogue France.

Twenty Seven Color Block Polo Shirt

I love this style of Lacoste polo shirt, and I own several. In fact, it’s the shirt I used for illustrating a lot of the points I look for when determining the authenticity of Lacoste shirts. It’s essentially a classic, original Lacoste pique polo shirt, but with the color block patterns that first became popular in the 1990s (You can see the original color block patterns as part of the Lacoste 85th Anniversary Collection.

27 Color Block

27 Color Block 27 Color Block