Lacoste Reduces Planned Layoffs In Catalonia

Last year, Lacoste purchased its Spanish distributor, the Basi company, which had been selling Lacoste since 1962. In May, the company changed its name to Lacoste Iberica SAU. At present, Lacoste Iberica employs 436 workers of which 225 are in Barcelona. As a result of the purchase, Lacoste decided it made more sense to distribute directly from France and announced in early October that they would be laying off all the workers in their Catalonian warehouse, many of the administrative staff, as well as reducing store personnel. These initial plans affected 135 workers.  Now, after negotiations with the Unions, Lacoste has reduced the layoffs, although they are still significant.

Lacoste Barcelona

Overall, about a hundred employees of the firm, which represents more than 40% of the workforce in Barcelona, will still be affected. Specifically, the Barberà del Vallès warehouse, where there are fifty-eight employees, will be closed. In addition, the Outlet store in Barcelona, ​​where seven people work, and the offices in Badalona, ​​with thirty-five employees, will be shuttered. 

Lacoste Reopens Buenos Aires Store After Renovation

On October 19th, Lacoste reopened its renovated store located on the first floor of the Unicenter Shopping Center in Buenos Aires. The work took three full months during which Lacoste completely remodeled the space to match the rest of its stores across the world.

Lacoste Buenos Aires

Expanded to around seventy square meters (approximately 700 square feet), the store has a  minimalist feel due to its increased lighting, white tones, and heavy use of light wood and glass in its counters and displays. 

Currently, Lacoste has about twenty stores in Argentina, twelve of which are located in Buenos Aires, mainly in upscale shopping centers.  The other stores are in places like Cordoba, Rosario, Tucumán, Chaco and Jujuy, etc. Lacoste also operates in the nearby countries of Chile, Paraguay and Uruguay.

Lacoste Opens New Store at Shila IPark Duty Free Store in Seoul, Korea

As part of its continuing expansion in duty free shopping areas, Lacoste has opened a new store within Shilla IPark Duty Free in Seoul, Korea.

Shila IPark Lacoste store

Lacoste CEO Asia Pacific & Global Travel Retail Jean-Louis Delamarre touted the new store as an enhancement of their Asian presence in travel retail. Travel retail has become a key part of Lacoste’s strategy, and they now have around one hundred and seventy stores within the category

Lacoste Launches New Fall/Winter 2018 Novak Djokovic Collection

Novak DjokovicLast night, in New York, Novak Djokovic visited the Lacoste boutique at Macy’s Herald Square to celebrate the launch of Lacoste’s new Fall/Winter 2018 Novak Djokovic collection. Djokovic took pictures with his fans, and also spent time with kids from the CityParks’ Foundation Tennis Academy. These students had won the chance to meet him by writing essays about a time they had faced adversity in their lives.. This was Djokovic’s first appearance in the United Stafes for Lacoste. In 2017, he was named Lacoste’s “new crocodile,” after Rene Lacoste and he now represents the brand on and off the court.