Latest Lacoste News and Sales For February 21st, 2020

Paris PoloLatest Lacoste Sales

Lacoste has introduced the new Paris Polo: “Fitted cut, concealed buttons, tonal crocodile and stretch pique stitching. This polo is the epitome of elegance.” The hidden buttons are interesting, but I’m not a big fan of having the Lacoste Logo the same color as the shirts. Anyway, check it out for yourself in the Lacoste Store.

Latest Lacoste News

Joelle Grünberg has left her position as CEO and President of Lacoste for North and Central America to become the head of Sperry footwear. Grunberg has been head of North America for Lacoste since 2015, and before that she served for two years as head of Lacoste France. You can read more details of the change in Footwear News.

 

Lacoste’s London Store Features Exclusive Save Our Species Logo

Retail Gazette reports that:

London SOS

Last week the premium sportswear retailer unveiled a collaboration with the Save the Species charity, which saw its iconic crocodile logos replaced with selected endangered species as part of International Day for Biological Diversity.

All proceeds collected by the UK flagship store and eight other international stores will go towards the International Union for Conservation of Nature (IUCN) charity.

The collaboration offers 10 limited-edition polo shirts, representing the number of endangered animals known to remain in the wild.

To celebrate the collaboration, Lacoste transformed its Covent Garden store by replacing the crocodile with the Yemeni Mouse-Tailed Bat.

Read more at https://www.retailgazette.co.uk/blog/2019/05/retail-gazette-loves-lacoste-save-species-collab/.

Lacoste Unveils New Store in Singapore’s Changi Airport

Lacoste Barcelona

Travel Retail continues to be a major part of Lacoste’s strategy with Asian airports being key sites. This week, Lacoste announced it has opened a 130 square meter store in the new Jewel Changi Shopping Complex at Singapore Changi Airport. The new airport shopping complex opened on April 17, 2019 and has 280 stores.

“We are thrilled to open this store at Jewel, Changi Airport, Singapore, which further enhances our presence in Asia,” commented Jan-Louis Delamarre, CEO Asia Pacific & Global Travel Retail.

You can read more about Jewel Changi at TR Business.

Lacoste’s New Head of UK and Ireland Is Jamie Givens

Lacoste BarcelonaAccording to Fashion United UK, Lacoste has confirmed the appointment of Jamie Givens as their new Chief Executive for the UK and Ireland:

Givens, who joins Lacoste from Levi’s, where he has spent 8 years in various senior positions in sales and marketing, has been tasked with accelerating the growth of the UK and Ireland business, whilst further strengthening Lacoste premium casual wear positioning, said the brand in a statement.

Lacoste added that Givens brings with him a “solid brand development expertise across various markets and channels,” as he has previously held both regional and global responsibilities across wholesale, retail and marketing for brands including Dockers, where he was commercial director for the UK, Benelux and Scandinavia, Tigi and Dim.

As Fashion United notes, this appointment follows that of British designer, Louise Trotter as Lacoste’s Creative Director

Lacoste Reduces Planned Layoffs In Catalonia

Last year, Lacoste purchased its Spanish distributor, the Basi company, which had been selling Lacoste since 1962. In May, the company changed its name to Lacoste Iberica SAU. At present, Lacoste Iberica employs 436 workers of which 225 are in Barcelona. As a result of the purchase, Lacoste decided it made more sense to distribute directly from France and announced in early October that they would be laying off all the workers in their Catalonian warehouse, many of the administrative staff, as well as reducing store personnel. These initial plans affected 135 workers.  Now, after negotiations with the Unions, Lacoste has reduced the layoffs, although they are still significant.

Lacoste Barcelona

Overall, about a hundred employees of the firm, which represents more than 40% of the workforce in Barcelona, will still be affected. Specifically, the Barberà del Vallès warehouse, where there are fifty-eight employees, will be closed. In addition, the Outlet store in Barcelona, ​​where seven people work, and the offices in Badalona, ​​with thirty-five employees, will be shuttered.