Lacoste has opened a new boutique at Singapore Changi Airport Terminal 4

Lacoste has recently opened a new boutique at Singapore Changi Airport Terminal 4, in collaboration with King Power Group (Hong Kong). This 110 square meter store is designed based on the brand’s Le Club Concept Evolution, aiming to provide a premium shopping experience. The boutique offers Lacoste’s fashion range, including menswear, womenswear, shoes, accessories, and a special focus on their bestselling polo shirts. The store’s bright and colorful interiors draw inspiration from Lacoste’s tennis heritage.

This boutique is a part of Lacoste’s broader strategy in travel retail, which the brand considers a ‘sixth continent’, offering a unique opportunity to connect with global travelers. Lacoste currently operates over 170 boutiques in global travel retail and is focusing on enhancing the consumer experience by improving its offerings and visual merchandising in this channel. Future plans include expanding its network, developing new channels from online to duty-free, and finding innovative ways to connect with travelers before, during, and after their trips.

Read more at TR Business and the Moodie Davitt Report.

Lacoste Celebrates New Flagship Store in London

French sportswear brand Lacoste recently opened a new flagship store on Regent Street in London. The new store replaces the previous flagship in Knightsbridge and spans two floors with 9,700 square feet of space, featuring 4,000 pieces on display. The brand celebrated the launch with an immersive event that took guests on a journey to an underground playground engulfed with projections and lasers. The evening included a surprise performance by Bugzy Malone and was attended by friends and family of the brand, including Wilfried Zaha, Jordon Wifi, CKTRL, and Hana Martin.

Catherine Spindler, deputy chief executive officer of Lacoste, said in a statement, “For us, this opening is a strong signal to our international aficionados. As we did with Lacoste Arena in Paris, 182 Regent Street reflects our ambition to reinvent the customer experience, offering our communities unique experiences in exceptional and unifying locations.”

Lacoste’s new flagship store pays homage to the brand’s connection to tennis and features a unique Polo wall in the center of the store. The store offers a wide range of men’s and women’s tennis, golf, fitness, and lifestyle apparel and footwear. In addition, the brand offers custom clothing with unique colors, monograms, and silhouettes.

Regent Street is a historic street in London, known for its shopping, entertainment, and cultural events. The new flagship store is in a prestigious location, surrounded by other flagship brands. The store’s opening comes as Lacoste celebrates its 90th anniversary.

Embodying the brand’s unique spirit, Lacoste’s new flagship store is now open to the public. The store offers a reinvented customer experience, reflecting the brand’s ambition to provide its communities with exceptional and unifying experiences in prime locations.

Lacoste Introduces New “Eco-Friendly,” “Closed Loop” Polo Shirt

Red Leather Lacoste LogoIf you are into buzz words, you will love Lacoste’s new  “Eco-Friendly,” “Closed-Loop” polo shirt of which no two are identical. WWD has the details:

Lacoste is bringing a sustainable twist to its classic bestseller by introducing the Loop Polo. The eco-friendly polo shirt is made of 30 percent recycled cotton spun together with 70 percent virgin cotton; it is unisex.

Lacoste’s Loop Polo is made using a “closed-loop” process, which means no two polos are identical. It comes in a speckled look in heather gray or midnight blue. It has a “petit pique” texture, two-button neckline, short sleeves and tonal croc camouflage [logo], made from recycled polyester.

The manufacturing process also consumes less water. For more details, got to WWD.  The shirt is available as of today online and in Lacoste Stores. More coverage at Fashion United UK.


Lacoste Expanding E-Commerce Coverage To Kuwait, Qatar and Egypt

Esquire reports that Lacoste is expanding its e-commerce coverage in the Middle East and the Gulf:

Looking to grow its regional offering Lacoste has expanded its e-commerce offering to Kuwait, Qatar and Egypt, promising free delivery with 48 hours.

The launch of the service in the three countries will offer the full range of Lacoste collections for both men and women including Lacoste mainline, Lacoste L!VE and Lacoste sport.

In addition, the ecommerce site will feature a wide variety of products in varying categories such as apparel, shoes, leather goods and accessories.

Lacoste Opens New Store At The Icon Outlet At The O2 in London

Lacoste MasksUpdated 12/04.2020

Lacoste announced that it is opening a new store at the Icon Outlet at the O2 in London. For a limited time, to celebrate the new store’s opening, they are offering a chance to win “one year’s supply of iconic Lacoste polos.”

Here’s the press release:

Icon Outlet at The O2 has announced international designer brand, Lacoste, is the latest retailer to sign for its newest outlet store at the destination.  As one of the leading shopping destinations in the capital, Lacoste is set to join Icon Outlet’s robust retail offering of over 60 brands including, Hugo Boss, Tommy Hilfiger, Levi’s, GAP, Nike and adidas.


Lacoste will open its latest 1770 square foot store on the upper level adjacent to Ted Baker and Calvin Klein, from 10am on Wednesday 2 December. The store will stock Lacoste’s apparel lines, accessories and fragrances for men, women and children, and the brand remains an official partner of the Nitto ATP Finals which recently took place at The O2 behind closed doors due to the national lockdown.


Jamie Givens, CEO for UK & Ireland at Lacoste, commented: “We are thrilled to have signed for our latest space at Icon Outlet. At Lacoste we have always been committed to designing products that combine innovation, quality and elegance. Icon Outlet embraces these notions across their retail portfolio and we look forward to showcasing our premium range of unique and original lifestyle offerings for women, men and children.”


Marion Dillon, leasing firector for Icon Outlet, added: “Lacoste is a fabulous addition to our international brands here at Icon Outlet … Lacoste is an anchor brand and their signing is evidence that Icon Outlet remains attractive to international brands interested in reaching our diverse customer base.”

Janine Constantin-Russell, managing director of Icon Outlet, added: “We are delighted to be reopening again with Lacoste now joining our family of  brands.”

See the complete press release at Retail Times UK, or for more coverage see Retail and Leisure International or Fashion United UK.