Lacoste Names Louise Trotter as Creative Director

Posted on October 5, 2018 by JFP

Lacoste has named Louise Trotter as their new creative director. Her appointment marks the first time a woman has sat at the creative helm of the French sportswear brand, which is celebrating its 85th anniversary this year.

She succeeds Felipe Oliveira Baptista, who exited the brand in May after an eight year tenure, leaving an in-house team to design the brand’s Spring/Summer 2019 collection. Trotter’s debut collection for the house will be Autumn/Winter 2019.

“Her visionary approach on lines and materials, as well as her expertise in creating highly technical pieces will be real assets to strengthen the positioning of our collections,” Thierry Guibert, president of the Lacoste Group, said in a statement.

Sunderland-born Trotter was formerly creative director of British label Joseph.

“For 85 years, the modernity of Lacoste style lies in this singular fusion of sport and fashion,” Trotter said. “I am proud to contribute to the writing of a new chapter in its history.”

UK Shopkeeper Convicted Of Selling Fake Lacoste Goods

Posted on September 29, 2018 by JFP

Showing that the danger of buying fake Lacoste goods is not restricted to online, a Northern UK retailer in Blackhall, County Durham was convicted and fined for selling counterfeit Lacoste, Nike apparel and potentially dangerous hair straighteners.

Remember, you should always check any Lacoste items you buy second-hand, online or from unfamiliar retailer using the instructions in my post on detecting counterfeit and fake Lacoste items. You can find more details on the case at the Northern Echo or Chronicle Live.

Lacoste Store on the Champs-Élysées

Posted on September 24, 2018 by JFP

Here’s a couple of photos of the Lacoste store on the Champs-Élysées that I took on a visit to Paris.

Lacoste Store - Champs-Élysées

Buying Vintage Lacoste on Etsy

Posted on September 20, 2018 by JFP

One of the best places I’ve found to buy vintage Lacoste is on Etsy. Just type the term “Vintage Lacoste” into the search box, and you will find a lot of reasonably-priced items for sale. Remember, before you buy, it’s important to check for whether the items for sale are counterfeit or not. Luckily, most of the items shown on Etsy, show enough photos for you to make some basic checks before you buy. In particular, most of the listings show good views of the logo, which is one of the easiest ways to check for fake merchandise. So, good hunting!

Izod Recruits Aaron Rogers and Colin Jost For New Ad Campaign

Posted on September 18, 2018 by JFP

Izod, the perennial runner-up to Lacoste, has launched a new ad campaign that marks an attempt to make the brand more relevant year-round and which is the most expensive advertising series that they have every done. The theme of the ads are typical menswear cliches, and Izod recruited Aaron Rogers and Colin Jost, from Saturday Night Live, to bring the spots to life:

“The brand is uniquely strong in the spring and summer, around golf and around the beach holiday, summer holiday vacation. We have a really great strength in those businesses,” said Mike Kelly, CMO, PVH Heritage Brands Marketing and chief innovation officer, PVH. “I want to make sure that we are seen year-round and that we get our due in the fall as well. Aligning with football, aligning with evening parties and get-togethers helps us do that.”