Vogue France has a sneak peak at Lacoste‘s latest collaboration aimed at bringing a more “street aware” style to Lacoste. As Vogue notes:
Since their collaboration with Supreme in March 2017, which featured 90s revival style pieces, French fashion house Lacoste has been leaning more toward streetwear-inspired designs. Such an intention has been explicitly demonstrated through their latest collaboration with 23-year-old French rapper Moha La Squale, who has just released his first album titled “Bendero”. The collection produces designs inspired by La Squale’s own personal style, and the rapper announced both his involvement with and admiration for the French fashion house in a video posted via his Instagram. The collection will be available for purchase on October 17, the same date as Moha La Squale’s next big gig at Paris’ Olympia.
Read more at Vogue France.
Izod, the perennial runner-up to Lacoste, has launched a new ad campaign that marks an attempt to make the brand more relevant year-round and which is the most expensive advertising series that they have every done. The theme of the ads are typical menswear cliches, and Izod recruited Aaron Rogers and Colin Jost, from Saturday Night Live, to bring the spots to life:
“The brand is uniquely strong in the spring and summer, around golf and around the beach holiday, summer holiday vacation. We have a really great strength in those businesses,” said Mike Kelly, CMO, PVH Heritage Brands Marketing and chief innovation officer, PVH. “I want to make sure that we are seen year-round and that we get our due in the fall as well. Aligning with football, aligning with evening parties and get-togethers helps us do that.”
Read more on the campaign at Adweek.
Djokovic set up a US Open semi-final clash with Japanese ace Kei Nishikori by beating John Millman 6-3, 6-4, 6-4 this morning in the US Open. Djokovic last played, and beat Nishikori at Wimbledon, and he credits his switch to Lacost from Uniqlo for the victory:
“I played him once I think since I changed to Lacoste from Uniqlo, so I think Uniqlo was the key of the success. That was a very bad joke. Yeah, it’s 1am, guys. I’m sorry. I’m just trying to make this interesting.”
Last night, in New York, Novak Djokovic visited the Lacoste boutique at Macy’s Herald Square to celebrate the launch of Lacoste’s new Fall/Winter 2018 Novak Djokovic collection. Djokovic took pictures with his fans, and also spent time with kids from the CityParks’ Foundation Tennis Academy. These students had won the chance to meet him by writing essays about a time they had faced adversity in their lives.. This was Djokovic’s first appearance in the United Stafes for Lacoste. In 2017, he was named Lacoste’s “new crocodile,” after Rene Lacoste and he now represents the brand on and off the court.
Lacoste and Shoe Palace held a raucous pool party at the Encore Beach Club in Las Vegas last Sunday. DJ Diplo performed for their vendors while wearing Lacoste sliders. This party is part of Lacoste’s push to raise their profile in the United States in response to continuing strong demand for Lacfoste products. Footwear News reported:
The brand aligned with the Encore Beach Club by purchasing various cabanas behind the DJ booth as the venue. The setting had Shoe Palace and Lacoste branded towels, fans and lip balms — and guests were treated to free Lacoste slides — available at Shoe Palace — and Lacoste hats.
You can see a gallery of pictures from the party at Footwear News.