Category Archives: Celebrities

Lacoste’s Pre-U.S. Open Party: A Fusion of Tennis and Fashion

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Before the U.S. Open officially kicked off, Lacoste threw a stylish pre-tournament party on August 23 at Dumbo House in New York. The evening blended sports and fashion, with the rooftop pool transformed into a faux tennis court overlooking the East River. The event featured tennis stars like Novak Djokovic, Ugo Humbert, and Grigor Dimitrov, who mingled with guests while showcasing Lacoste’s Fall/Winter 2024 collection. The atmosphere was both chic and relaxed, with attendees enjoying cocktails and discussing summer tournaments and vacations.

The fashion crowd also made a strong showing, with models, creatives, and influencers adding to the event’s allure. Highlights included Djokovic’s sleek black vinyl jacket, which turned heads as he arrived with his entourage. Notable guests like model Tanner Reese, stylist Ian Bradley, and tennis influencer Morgan Riddle enhanced the vibe, while playful party favors and on-the-spot Instagram moments captured the evening’s energy. The event not only celebrated the upcoming U.S. Open but also underscored Lacoste’s deep connection to both tennis and contemporary style.

Read more details at https://www.nylon.com/nylon-nights/le-club-lacoste-party-recap.

Tennis Ace Gregor Dimitrov is Lacoste’s New Underwear Model

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In a recent development in the world of tennis and fashion, Grigor Dimitrov, a renowned name in tennis, has expanded his presence beyond the court. Dimitrov, previously an ambassador for Nike, has now become the face of Lacoste’s new underwear range, marking a significant shift in his branding and public image. This move was initiated in May 2023, aligning him with other top athletes and personalities who have represented the iconic French fashion house.

You can see his fashion shoot on Instagram.

Lacoste underwear

The Bulgarian tennis star, known for his stylish play on the court, has seamlessly transitioned into the role of a fashion model, showcasing the new Lacoste underwear collection. Lacoste’s latest launch with Dimitrov highlights the brand’s commitment to comfort, quality materials, and a design that blends sporty and fashionable elements. This approach aligns well with Dimitrov’s personal charm and style, which are evident in the campaign.

Dimitrov’s foray into modeling for Lacoste is not just about fashion; it’s a reflection of his multifaceted persona that combines athletic prowess with a flair for style and elegance. The choice of Dimitrov by Lacoste underlines his appeal both on and off the tennis court, blending his athletic achievements with a more personal, lifestyle-oriented image.

This move comes at a time when Dimitrov is actively competing in high-level tennis tournaments, such as the 2024 Brisbane International, demonstrating his continued commitment to his sports career alongside his new endeavors in fashion modeling.

Dimitrov’s association with Lacoste, a brand that boasts of stars like Venus Williams, Novak Djokovic, Daniil Medvedev, and Arthur Ashe, further cements his position as a multifaceted public figure, bridging the worlds of sport and fashion.

For more detailed information, you can read the full articles on Tennis Now, Tennis.com and Sportskeeda.

Lacoste Collaboration With K-Pop Group ITZY Causes Excitement!

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According to Sportskeeda, the recent collaboration between the K-pop group ITZY and the iconic French brand Lacoste has created significant excitement in the fashion world. This partnership, featured on W Korea’s Instagram feed, is a fusion of ITZY’s vibrant energy and Lacoste’s classic, sporty aesthetic. Fans have expressed immense appreciation and excitement for this collaboration, emphasizing the strong connection between ITZY and its fanbase.

The campaign, which celebrates Lacoste’s 90th anniversary, is part of a broader initiative that showcases diverse subcultural scenes worldwide. These include vintage lovers in Tokyo, streetwear enthusiasts in São Paulo, amateur athletes in Seoul, and French hip hop aficionados, demonstrating how Lacoste’s legacy resonates with various communities. This global dialogue highlights the brand’s widespread appeal and its capacity to adapt to different cultural contexts.

Notably, the collaboration between ITZY and Lacoste is seen as a symbol of cultural fusion and a reflection of the evolving fashion industry, where music and style converge to create new trends. This partnership is not just a fashion statement but represents the intersection of a historic brand with the dynamic energy of one of today’s most popular K-pop groups, offering fans a fresh perspective while maintaining the essences of both the brand and the group.

However, it’s important to note that ITZY member Lia will not be participating in the campaign due to a health-related hiatus. Fans have expressed their support for the other members while wishing Lia a speedy recovery.

The Lacoste-ITZY collaboration is also featured on sites like Kpopping.com and allkpop.com.

Lacoste And Goop Release A Royal Tenenbaum’s Inspired Collaboration

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Lacoste and Gwyneth Paltrow’s Goop brand have released a collaboration inspired by Paltrow’s Royal Tenenbaum’s character Margot Tenenbaum’s striped Lacoste dress. Refinery 29 writes:

If you ever wondered what Gwyneth Paltrow’s Royal Tenenbaums character, Margot Tenenbaum, would wear today, you’re in luck. The actor’s lifestyle brand, Goop, and sports-inspired fashion label Lacoste have partnered for a collection referencing the Wes Andersonfilm.
On Tuesday, the two announced a collaboration, which includes a range of styles paying tribute to the Lacoste striped polo dress famously worn by Paltrow in the 2001 comedy. The result is a capsule that combines tenniscore and preppy aesthetics. In addition to featuring a frock similar to Paltrow’s film look, the line includes a retro-inspired jumpsuit with puffed sleeves, a knit polo set, and court-ready mini skirts.

The collection is available online, at select Goop stores and at flagship Lacoste locations.

More coverage:

High Snobiety on Goop and Lacoste Collaboration

Fashion United on Goop X Lacoste

Lacoste Name Venus Williams As New Global Brand Ambassador

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Lacoste has named Venus Williams their new Global Brand Ambassador. From the press release:

Bold, committed, entrepreneurial, passionate about fashion and founder of lifestyle brand EleVen, tennis champion Venus Williams embodies all the ambitions of the new fashion-sport silhouette created by Louise Trotter. This wardrobe, imbued with the brand’s strong fashion DNA, is part of a desire to respond to new lifestyles – creating versatile clothing to cater to women’s contemporary lives.

 

“Lacoste celebrates its new silhouette, at the crossroads of fashion and sport. It blends technical materials, key details, and bright colours. This look draws its inspiration from the roots of our history: on-point pieces inspired by the movement of the body, just as René Lacoste intended.”

– Louise Trotter, Lacoste artistic director

 

British Vogue photographed Venus Williams, the first woman to enliven this fashion- sport vision, in Jupiter, Florida, which she calls home.

 

«I am a long-time fan of Lacoste and have always been inspired by the brand’s innovative style, beyond its tennis roots. Louise Trotter is such a visionary and the work she has done as creative director of the House is forward-thinking, inspired and constantly evolving. I am thrilled to be working alongside her as the face of Lacoste’s new silhouette.”

– Venus Williams

 

The seven-time Grand slam champion and entrepreneur is arguably one of the most accomplished and inspiring women in the history of sports. A trailblazer throughout her career, Williams has worked tirelessly to help the sport evolve by championing the fight for equal pay and serving as a steadfast advocate for equality. Perfectly aligned with Lacoste’s brand values, Williams will support the endeavors of the Lacoste Foundation, which has been working internationally to promote equal opportunities since 2006.

Venus Williams

In conjunction with the announcement, British Vogue did a photo shoot and interview. As might be expected, there was a huge amount of press coverage:

  • Fashion United – “The tennis star will be the face of Lacoste’s new fashion-sport silhouette, launching with a unisex collection featuring trench coats, bras, dresses, shirts, and accessories.”
  • Tennis Now – “Welcome to the #TeamLacoste, Venuswilliams! As one of the greatest athletes in the world, Venus embodies off the court all the ambitions of the new fashion-sport silhouette created by Louise Trotter.”
  • Tennis.com – “The luxury sportswear brand tapped into its strong tennis roots with the appointment of Venus as global ambassador”

As they say in Dodgeball, “It’s a bold move .., Let’s see if it pays off.”