Novak Djokovic And two other Lacoste tennis stars thanked COVID-19 workers in an Instagram post that announced that all the revenue from a new polo shirt called the “Merci Polo” would be donated to partners fighting COVID-19 including the Red Cross and Red Crescent. The “Merci Polo” has a red heart embroidered around the Lacoste Logo, and can be bought starting on June 1, 2020. See the Instagram post below:
The Lacoste obsessed, Belgian rapper Romeo Elvis has unveiled his new collaboration with Lacoste on Instagram.
You can read more coverage of the announcement on mcetv.fr.
Arón Piper, the Spanish thriller teen drama Elite strips down to his underwear for Lacoste’s latest campaign. On Elite, Arón plays star athlete Ander Muñoz, the son of the school’s principal who is under constant pressure to excel. The third season of the hit Netflix series premiered on March 13th, 2020.
Since their collaboration with Supreme in March 2017, which featured 90s revival style pieces, French fashion house Lacoste has been leaning more toward streetwear-inspired designs. Such an intention has been explicitly demonstrated through their latest collaboration with 23-year-old French rapper Moha La Squale, who has just released his first album titled “Bendero”. The collection produces designs inspired by La Squale’s own personal style, and the rapper announced both his involvement with and admiration for the French fashion house in a video posted via his Instagram. The collection will be available for purchase on October 17, the same date as Moha La Squale’s next big gig at Paris’ Olympia.
Read more at Vogue France.
Izod, the perennial runner-up to Lacoste, has launched a new ad campaign that marks an attempt to make the brand more relevant year-round and which is the most expensive advertising series that they have every done. The theme of the ads are typical menswear cliches, and Izod recruited Aaron Rogers and Colin Jost, from Saturday Night Live, to bring the spots to life:
“The brand is uniquely strong in the spring and summer, around golf and around the beach holiday, summer holiday vacation. We have a really great strength in those businesses,” said Mike Kelly, CMO, PVH Heritage Brands Marketing and chief innovation officer, PVH. “I want to make sure that we are seen year-round and that we get our due in the fall as well. Aligning with football, aligning with evening parties and get-togethers helps us do that.”
Read more on the campaign at Adweek.