Lacoste Cuts Ties With Rappers Moha La Squale and Romeo Elvis Over Sexual Assault Allegations

Updated 09/24/20

Fashion Reverie has more details on this story stating that Lacoste sent a message to the AFP saying:

“[Lacoste] would like to make clear that, when we associate our corporate image to a brand ambassador, the idea behind the operation is to open up new horizons for both parties. This is not what is currently happening in France with some of these [ambassadors], and we deeply regret this.”

Fashion Network has also covered Lacoste’s statement.

Original Story

The Jakarta Post reports that Lacoste has cut ties with rappers Moha La Squale and Romeo Elvis over accusations of sexual assault:

French clothing brand Lacoste has ended its collaboration with rappers Moha La Squale and Romeo Elvis, the company said Friday after both men were accused of sexual assault.

Moha La Squale became the subject of a police investigation earlier this month on allegations of raping, threatening or forcibly confining several women.

The retailer had worked with the 25-year-old hip hop star since the release of his hugely popular debut album Bendero in 2018 but said in a statement sent to AFP that it had ended its relationship with him months before the allegations came to light.

They also cut ties with French rapper Romeo Elvis, 27 who apologised in early September for “inappropriately” touching someone. The confession came after he was accused of sexual assault on social media.  As Explica reports:

“Values ​​that no longer correspond to Lacoste’s image.” This is what the crocodile brand has just clarified, announcing that it had ceased all collaboration with Romeo Elvis. The Belgian rapper admitted to having sexually assaulted a woman on September 9, 2020. Despite his public apologies – which did not convince everyone – the young man has just lost his contract with Lacoste.

Read more details in the Jakarta Post story. Or, for more coverage see the following stories in the Malysian Insight or the Gulf Times.

Lacoste Releases “Merci Lacoste” Polo Shirt To Raise Money For Covid-19

Update: You can buy the Merci Lacoste shirt now. Just click here!

Novak Djokovic And two other Lacoste tennis stars thanked COVID-19 workers in an Instagram post that announced that all the revenue from a new polo shirt called the “Merci Polo” would be donated to partners fighting COVID-19 including the Red Cross and Red Crescent. The “Merci Polo” has a red heart embroidered around the Lacoste Logo, and can be bought starting on June 1, 2020. See the Instagram post below:

 

You can read more coverage a Footwear News, Women’s Wear Daily, High Snobiety or  Republic World

Belgian Rapper Romeo Elvis Unveils Lacoste Collaboration on Instagram

The Lacoste obsessed, Belgian rapper Romeo Elvis has unveiled his new collaboration with Lacoste on Instagram.

You can read more coverage of the announcement on mcetv.fr.

Spanish Actor Arón Piper Stars in Lacoste Underwear Campaign

aron piper lacoste

Updated 08./22/2020

Arón Piper, from the Spanish drama Elite strips down to his underwear for Lacoste’s latest campaign. On Elite, Arón plays star athlete Ander Muñoz, the son of the school’s principal who is under constant pressure to excel. The third season of the hit Netflix series premiered on March 13th, 2020.

Read more at http://www.justjared.com/2020/04/29/aron-piper-lacoste-underwear-campaign/.

 

View this post on Instagram

 

🐊🐊🐊 @lacoste #CrocodileInside #Lacoste

A post shared by ARON🌜🌞 (@aron.piper) on

As might be expected, most of the coverage is in Spanish. Here’s some useful links:

GQ Spain – “Arón Piper y cómo combinar el polo más clásico que existe de todas las formas que molan en 2020.”

La Vanguardia – “Las fotos promocionales de Arón Piper enfundado en los diseños de Lacoste ya están por todos sitios, incluyendo todas las redes sociales de la marca.”

 

 

Lacoste collaborates with French rap star Moha La Squale

Moha La Squale in LacosteVogue France has a sneak peak at Lacoste‘s latest collaboration aimed at bringing a more “street aware” style to Lacoste.  As Vogue notes:

Since their collaboration with Supreme in March 2017, which featured 90s revival style pieces, French fashion house Lacoste has been leaning more toward streetwear-inspired designs. Such an intention has been explicitly demonstrated through their latest collaboration with 23-year-old French rapper Moha La Squale, who has just released his first album titled “Bendero”. The collection produces designs inspired by La Squale’s own personal style, and the rapper announced both his involvement with and admiration for the French fashion house in a video posted via his Instagram. The collection will be available for purchase on October 17, the same date as Moha La Squale’s next big gig at Paris’ Olympia.

Read more at Vogue France.