Lacoste and Gwyneth Paltrow’s Goop brand have released a collaboration inspired by Paltrow’s Royal Tenenbaum’s character Margot Tenenbaum’s striped Lacoste dress. Refinery 29 writes:
If you ever wondered what Gwyneth Paltrow’s Royal Tenenbaums character, Margot Tenenbaum, would wear today, you’re in luck. The actor’s lifestyle brand, Goop, and sports-inspired fashion label Lacoste have partnered for a collection referencing the Wes Andersonfilm.
On Tuesday, the two announced a collaboration, which includes a range of styles paying tribute to the Lacoste striped polo dress famously worn by Paltrow in the 2001 comedy. The result is a capsule that combines tenniscore and preppy aesthetics. In addition to featuring a frock similar to Paltrow’s film look, the line includes a retro-inspired jumpsuit with puffed sleeves, a knit polo set, and court-ready mini skirts.
The collection is available online, at select Goop stores and at flagship Lacoste locations.
High Snobiety on Goop and Lacoste Collaboration
Fashion United on Goop X Lacoste
Lacoste has named Venus Williams their new Global Brand Ambassador. From the press release:
Bold, committed, entrepreneurial, passionate about fashion and founder of lifestyle brand EleVen, tennis champion Venus Williams embodies all the ambitions of the new fashion-sport silhouette created by Louise Trotter. This wardrobe, imbued with the brand’s strong fashion DNA, is part of a desire to respond to new lifestyles – creating versatile clothing to cater to women’s contemporary lives.
“Lacoste celebrates its new silhouette, at the crossroads of fashion and sport. It blends technical materials, key details, and bright colours. This look draws its inspiration from the roots of our history: on-point pieces inspired by the movement of the body, just as René Lacoste intended.”
– Louise Trotter, Lacoste artistic director
British Vogue photographed Venus Williams, the first woman to enliven this fashion- sport vision, in Jupiter, Florida, which she calls home.
«I am a long-time fan of Lacoste and have always been inspired by the brand’s innovative style, beyond its tennis roots. Louise Trotter is such a visionary and the work she has done as creative director of the House is forward-thinking, inspired and constantly evolving. I am thrilled to be working alongside her as the face of Lacoste’s new silhouette.”
– Venus Williams
The seven-time Grand slam champion and entrepreneur is arguably one of the most accomplished and inspiring women in the history of sports. A trailblazer throughout her career, Williams has worked tirelessly to help the sport evolve by championing the fight for equal pay and serving as a steadfast advocate for equality. Perfectly aligned with Lacoste’s brand values, Williams will support the endeavors of the Lacoste Foundation, which has been working internationally to promote equal opportunities since 2006.
In conjunction with the announcement, British Vogue did a photo shoot and interview. As might be expected, there was a huge amount of press coverage:
- Fashion United – “The tennis star will be the face of Lacoste’s new fashion-sport silhouette, launching with a unisex collection featuring trench coats, bras, dresses, shirts, and accessories.”
- Tennis Now – “Welcome to the #TeamLacoste, Venuswilliams! As one of the greatest athletes in the world, Venus embodies off the court all the ambitions of the new fashion-sport silhouette created by Louise Trotter.”
- Tennis.com – “The luxury sportswear brand tapped into its strong tennis roots with the appointment of Venus as global ambassador”
As they say in Dodgeball, “It’s a bold move .., Let’s see if it pays off.”
Lacoste has released a clothing line in collaboration with Uncle Paulie’s Deli in Los Angeles. The collection will only be available in Lacoste’s Melrose Place store at 8481 Melrose Place. Here’s how Lacoste describes the collection:
Born in Queens, Paul James and fellow New Yorker Jon Buscemi bought the iconic Italian-American New York deli experience to Los Angeles, opening the first Uncle Paulie’s Deli location in 2017. Lacoste partnered with the eatery for a special collection of clothes and accessories, which launched exclusively at the Melrose Place Experiential Pop-up.
Read more at Lacoste’s 40 Love.
According to Tennis Now, the French tennis pro Fiona Ferro has signed an endorsement deal with Lacoste:
“Lacoste was my first partner and the first brand that believed in me when I was 10 years old,” Ferro said. “Today I am proud to be able to wear the crocodile on the world tour again. It’s a brand that suits me perfectly: I’m combative on the courts, I like to take risks and it’s this boldness and tenacity that can sometimes make the difference during a match.”
Ferro is currently ranked #43 in the world. Read more at Tennis Now.
Zimbabwean politician Obert Gutu apparently loves Lacoste perfume:
Whether that is the kind of endorsement Lacoste wants is another question. Although, they probably enjoy it more than having a mass murderer wear their shirts throughout his trial.