October 22, 2026
This week’s Lacoste headlines include a significant executive departure, a celebrity reunion at the brand’s Paris fashion show, and further recognition of Lacoste’s evolving position in the global fashion industry.
Calvin Klein Appoints Lacoste Executive Ayub Mohamed as Chief Product Officer
Calvin Klein has appointed former Lacoste executive Ayub Mohamed as its new Chief Product Officer, bringing an experienced fashion industry leader to one of America’s best-known clothing brands.
During his tenure at Lacoste, Mohamed worked on developing a more consumer-focused and distribution-channel-oriented product strategy, aligning merchandise assortments with the needs of different markets and retail channels.
Before joining Lacoste, Mohamed served as Chief Merchandising Officer at Kenzo, where he oversaw global product strategy and assortment development.
His move to Calvin Klein represents a notable executive transition between two internationally recognized fashion brands, both of which combine established heritage with contemporary lifestyle positioning.
For Lacoste, the departure raises the question of how the company will maintain continuity in its product and merchandising strategy. For Calvin Klein, Mohamed brings experience managing the balance between brand identity, commercial performance and changing consumer preferences.
Sources:
- PVH — Calvin Klein Appoints Ayub Mohamed as Chief Product Officer
- citybiz — Calvin Klein Appoints Lacoste Executive Ayub Mohamed
Taylor Zakhar Perez Reunites With Uma Thurman at Lacoste Fashion Show
Lacoste’s recent fashion show provided the setting for a reunion between actor Taylor Zakhar Perez and Uma Thurman, who played his character’s mother in the romantic comedy Red, White & Royal Blue.
Perez, a Lacoste brand ambassador, shared a photograph of the pair on Instagram, affectionately captioning it “Mommy dearest.”
The reunion attracted attention from entertainment media, extending the visibility of Lacoste’s runway presentation beyond traditional fashion coverage.
Celebrity appearances have become an important part of the brand’s efforts to connect its sporting heritage with contemporary fashion and popular culture. Perez’s involvement is particularly relevant as Lacoste continues to build relationships with internationally recognized entertainers and cultural figures.
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Lacoste Featured in Retail Industry Trends Roundup
Lacoste received another mention in RETAILBOSS’s latest weekly review of developments across the global fashion and retail industries.
The publication highlighted Lacoste alongside Golden Goose and AMIRI as examples of brands incorporating community engagement, hospitality and sporting identity into their broader strategies.
The recognition reflects an important direction for Lacoste. Although its identity remains closely associated with tennis and the iconic crocodile logo, the brand increasingly participates in the wider world of fashion, entertainment and lifestyle marketing.
For heritage sportswear labels, the challenge is to remain recognizable while appealing to new generations of consumers. Lacoste’s combination of sporting associations, fashion collections and cultural partnerships offers one approach to that challenge.
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Looking Ahead
The most significant development this week is Ayub Mohamed’s move from Lacoste to Calvin Klein. Senior product leadership plays a central role in determining how a fashion brand translates its heritage into collections that appeal to today’s consumers.
Meanwhile, the attention surrounding Lacoste’s runway presentations and its inclusion in broader retail industry coverage underline the company’s continued presence beyond traditional sportswear.
For followers of the crocodile brand, these stories offer another glimpse into how Lacoste is evolving while maintaining its distinctive identity.
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