Lacoste and Izod have not been connected brands since the early nineteen-nineties, but apparently the brand confusion persists to this day among some people. In a recent story on the release of former reality television star Jorge Nava, The Daily Mail reported that he was “wearing a plain white Izod Lacoste t-shirt.”
The picture accompanying the article makes it clear that he’s wearing a white, crew neck, Lacoste t-shirt similar to the one shown below:
To see the picture, go to the story on The Daily Mail. To better understand the relationship between Izod and Lacoste, see History of Lacoste. Meanwhile, let’s hope it won’t take another thirty years before the brands are no longer confused.
Lacoste continues to come out with variations on their classic polo shirt. One of the latest ones is the Heritage Badge polo shirt. This shirt has a different Lacoste badge on the front of the shirt in place of the crocodile:
However, don’t be alarmed, the classic crocodile logo appears on the back of the shirt centered just below the collar:
I’m definitely picking one up soon.
Remember, many of the Lacoste items sold on EBay and other auction sites are counterfeit, so it’s important to know how to tell whether the Lacoste shirt you are about to buy is real or counterfeit.
Latest Lacoste Sales
Lacoste has introduced the new Paris Polo: “Fitted cut, concealed buttons, tonal crocodile and stretch pique stitching. This polo is the epitome of elegance.” The hidden buttons are interesting, but I’m not a big fan of having the Lacoste Logo the same color as the shirts. Anyway, check it out for yourself in the Lacoste Store.
Latest Lacoste News
Joelle Grünberg has left her position as CEO and President of Lacoste for North and Central America to become the head of Sperry footwear. Grunberg has been head of North America for Lacoste since 2015, and before that she served for two years as head of Lacoste France. You can read more details of the change in Footwear News.
I love this style of Lacoste polo shirt, and I own several. In fact, it’s the shirt I used for illustrating a lot of the points I look for when determining the authenticity of Lacoste shirts. It’s essentially a classic, original Lacoste pique polo shirt, but with the color block patterns that first became popular in the 1990s (You can see the original color block patterns as part of the Lacoste 85th Anniversary Collection.
As part of the celebration of its eighty-fifth anniversary, Lacoste is reissuing classic designs from its past. The reissues include the classic, short-sleeved polo that broke the long-sleeve tennis tradition craze during the 30’s, the elegant 40’s sweater knit polo, and the 1970s color block and 1990s color shock polo shirts.
All of the re-released items have a label with a version of the original Lacoste logo.
You can see the whole collection on the Eighty-Fifth Anniversary Page at Lacoste.