I just picked up a new Lacoste Original Polo Shirt with the new American Flag version of the Lacoste Crocodile Logo. I picked a black version with initials on the sleeve. On sale it was only $98. The shirt is also available with multiple country’s flags on the logo. Check it out at the Lacoste store.
Lacoste and Izod have not been connected brands since the early nineteen-nineties, but apparently the brand confusion persists to this day among some people. In a recent story on the release of former reality television star Jorge Nava, The Daily Mail reported that he was “wearing a plain white Izod Lacoste t-shirt.”
The picture accompanying the article makes it clear that he’s wearing a white, crew neck, Lacoste t-shirt similar to the one shown below:
To see the picture, go to the story on The Daily Mail. To better understand the relationship between Izod and Lacoste, see History of Lacoste. Meanwhile, let’s hope it won’t take another thirty years before the brands are no longer confused.
Lacoste continues to come out with variations on their classic polo shirt. One of the latest ones is the Heritage Badge polo shirt. This shirt has a different Lacoste badge on the front of the shirt in place of the crocodile:
However, don’t be alarmed, the classic crocodile logo appears on the back of the shirt centered just below the collar:
I’m definitely picking one up soon.
Remember, many of the Lacoste items sold on EBay and other auction sites are counterfeit, so it’s important to know how to tell whether the Lacoste shirt you are about to buy is real or counterfeit.
Latest Lacoste Sales
Lacoste has introduced the new Paris Polo: “Fitted cut, concealed buttons, tonal crocodile and stretch pique stitching. This polo is the epitome of elegance.” The hidden buttons are interesting, but I’m not a big fan of having the Lacoste Logo the same color as the shirts. Anyway, check it out for yourself in the Lacoste Store.
Latest Lacoste News
Joelle Grünberg has left her position as CEO and President of Lacoste for North and Central America to become the head of Sperry footwear. Grunberg has been head of North America for Lacoste since 2015, and before that she served for two years as head of Lacoste France. You can read more details of the change in Footwear News.