Lacoste’s Pour Femme Intense Top Women’s Perfume For Fall

Pour Femme Intense PerfurmeAccording to the Daily Mail, Lacoste’s Pour Femme Intense perfume ranks number one on the list of women’s perfumes that will be worn this Fall:

Top of the list for women’s fragrances was Lacoste’s Pour Femme Intense, which costs a purse-friendly £47 RRP and knocked Chanel’s classic Coco Mademoiselle Intense into second place.

Researchers analysed data from Fragrantica, the online ‘encyclopaedia of perfumes’ where more than 524,000 fragrance enthusiasts review the latest scents.

They compiled a list of autumnal scents from a list of 2018’s most popular fragrances and ranked them according to their average rating.

They found that woody notes were the most popular this autumn, with 80 per cent of men’s fragrances and 50 per cent of women’s containing them.

Read more here.

Marc Hare To Be Product Lead For Lacoste Footwear

Lacoste SneakersBritish footwear manufacturer Pentland has announced the appointment of Marc Hare as the new product director of the Lacoste Footwear Joint Venture. In January 2018, Pentland and The Lacoste Group announced a 50:50 joint venture (JV) based at the Pentland HQ in North London. The JV manages the design, production and manufacturing of Lacoste’s footwear globally. Pentland continues to manage UK distribution, while Lacoste handles distribution in its main territories.

Hare joins the business after having run his own successful streetwear inspired sneaker brand, Mr.Hare, since 2008. Hare will be leading the new ‘Mainline’ and ‘Future Concepts’ product teams and working with Lacoste JV CEO, Gianni Georgiades, to support Lacoste’s vision for the future of the brand.

Speaking about the Lacoste brand, Hare noted that, “Rene Lacoste’s life is one of the greatest stories of 20th century sport. Lacoste is one of those brands that everybody fell in love with at a defining moment in their lives. Sneakers are a global language and culture that seemingly cannot be contained. Opportunities like this don’t come around very often, so any attempt at describing the excitement erupting from within me, at joining this team, would be a woeful understatement.”

He will join the business from 10th September 2018.

How To Identify A Fake Lacoste

Updated 9/11/2018

Up to 90% of the Lacoste items sold on EBay and other auction sites are fakes. So, before you buy one, you should look for a few obvious signs of fake merchandise. Now, here’s some quick methods to detect whether the Lacoste shirt you are about to buy is real or counterfeit:

Before we start, though, if you are interested in authenticating a Lacoste bag, check out my article on detecting fake Lacoste bags. I’ve also written a detailed article on detecting counterfeit Lacoste items if these instructions are not good enough.

1) Check the logo – most fakes have bad logos with distorted lines and stitching. They also often use the wrong color thread. The crocodile should be dark green on a white patch, not the lighter green like the inauthentic logo shown below. The claws and teeth of the crocodile should be distinct, and its top jaw should be smaller than the bottom one.Lacoste Patch Comparison 

2) Check the sizing – Lacoste uses numbers for sizing, not small, medium and large

Genuine Lacoste Label

3) Check the Logo Alignment –  The Lacoste Logo lines up with the second button of their polo shirts. It never lines up with the bottom of the placket.

Men's Pink Polo Shirt

4) Check the Fabric – Most fakes are made with much thinner cloth than genuine Lacoste shirts. If you put your hand inside the shirt, and you can see it through the cloth, then it’s almost certainly a fake. You can also check the weave to see if it matches Lacoste’s exclusive “petit pique” pattern

Petite Pique

For other tips, here are some articles from the web on detecting fake Lacoste items:

http://www.moneybluebook.com/how-to-spot-a-fake-lacoste-polo-shirt-and-other-pirated-clothing/

http://how-to-know.info/how-to-know-a-fake-lacoste/

http://reviews.ebay.com/How-to-tell-if-your-Lacoste-is-Fake_W0QQugidZ10000000002999225

http://www.ehow.com/how_4723208_spot-fake-lacoste-shirt.html

How To Detect A Fake Women’s Lacoste Bag

Here’s a simple four step process for detecting whether the women’s Lacoste tote bag or purse you are buying is a genuine Lacoste or a cheap fake.

Where Did You Buy The Bag?

Start with where you are buying the bag. If you bought the bag from a street seller or from a eBay, you can be almost certain that it’s a fake. Lacoste bags are only sold at Lacoste’s own stores or at certified retailers. You can determine if a store is an approved seller by checking it out on Lacoste’s website.

Street Vendor Bags

Is The Quality Of The Construction And Materials High?

Lacoste bags can be made of canvas, PVC or leather, but they all share one thing in common: their construction and materials are of high quality. A common fault of fake bags is inferior stitching. Genuine Lacoste bags have small, even, solid stitching. Uneven stitching or loose threads is an indication of a counterfeit bag. Genuine Lacoste bags will also have quality zippers, fastenings, and handle attachments that are neatly and securely sewn in. An example from a genuine Lacoste bag is shown below

Lacoste Bag Zipper

Is The Lacoste Logo Correct?

All Lacoste bags have a genuine Lacoste logo that is either printed on the bag (canvas) or attached (leather and PVC). Genuine Lacoste logos are of high quality, with defined lines. Fakes also tend to have shapes that are not correct. An example of a genuine traditional logo on a leather bag is shown below

traditional Lacoste logo

Lacoste bags can also have monochrome logos. An example of a monochrome logo on a canvas bag is shown below

Gold Lacoste logo

Sometimes, as shown below, the monochrome logo matches the bag’s material.

Red Lacoste Logo

Does The Bag Reflect Lacoste’s Design Sensibility?

If you browse through the Lacoste website, you will soon become familiar with Lacoste’s design sensibility. Lacoste tote bags are all narrower at the bottom than the top, and have large U shaped straps. The logo on the bags is usually at the top and centered. The leather bags don’t come in outrageous colors, and the purses also have very traditional designs. After you have looked at a few examples, you will have a good idea of whether Laooste would have designed the bag you are looking at buying.

Lacoste Tote Bag

I hope these tips are helpful, and that they will prevent you spending your hard-earned dollars on phony merchandise.

 

 

Lacoste Launches New Fall/Winter 2018 Novak Djokovic Collection

Novak DjokovicLast night, in New York, Novak Djokovic visited the Lacoste boutique at Macy’s Herald Square to celebrate the launch of Lacoste’s new Fall/Winter 2018 Novak Djokovic collection. Djokovic took pictures with his fans, and also spent time with kids from the CityParks’ Foundation Tennis Academy. These students had won the chance to meet him by writing essays about a time they had faced adversity in their lives.. This was Djokovic’s first appearance in the United Stafes for Lacoste. In 2017, he was named Lacoste’s “new crocodile,” after Rene Lacoste and he now represents the brand on and off the court.

Technifibre CEO Nicolas Préault Discusses the Merger With Lacoste

tecnifibre-lacoste It’s been almost a year since the tennis racket maker Technifibre was acquired by Lacoste, and their CEO Nicolas Préault was recently interviewed on how the merger is going. And, when he was asked, Nicolas was extremely enthusiastic about the advantages that Lacoste brings to his company:

“Now with the arrival of Lacoste we can think about a lot of things. It was my first mission when I arrived a few months ago. Thierry Guibert (Lacoste’s CEO) asked me to first of all set up the future for the next five years of the future with Tecnifibre; this is done, and then to think about all the possible synergies.

“There are two types of synergies that we are going to set up. The first one is what you can call a classic company where a big company buys a small one. Today we can use all the expertise and the power of the Lacoste group in terms of human resources, in term of legal department, in term of IT systems and so on and so forth. This is very important for us because we move from 45 people to 10,000 collaborators so it’s very important, but it’s not enough.

“There is a second part of the synergy which is much more strategical. The starting point of the thinking that we have set up as a team is to say, well, who are our consumers? The consumers of Tecnifibre are for sure the players, and there are different types of players, in terms of style, in terms of frequency of playing, but the players have some needs which are linked to different parts in terms of product categories, so there are textiles, there are shoes, there are racquets, there are strings, balls and when you think about the market today you have some giants in this market, for example Nike, which have been selling a lot of textiles and shoes but no racquets on one side and on the other side you have another giant like Wilson or Babolat or Head—even some challengers that are moving up like Yonex—which are selling a lot of racquets, strings, balls—they try to sell textile but it’s quite tough and we cannot say that today those guys are really pushing on textiles.”

You can read more of the interview at TennisNow.com.

Lacoste Hosts Pool Party at Las Vegas’s Encore Beach Club

Lacoste and Shoe Palace held a raucous pool party at the Encore Beach Club in Las Vegas last Sunday. DJ Diplo performed for their vendors while wearing Lacoste sliders. This party is part of Lacoste’s push to raise their profile in the United States in response to continuing strong demand for Lacfoste products. Footwear News reported:

The brand aligned with the Encore Beach Club by purchasing various cabanas behind the DJ booth as the venue. The setting had Shoe Palace and Lacoste branded towels, fans and lip balms — and guests were treated to free Lacoste slides — available at Shoe Palace — and Lacoste hats.

You can see a gallery of pictures from the party at Footwear News.