Updated 08/07/2020 – More details from the Moodie Davitt Report. The advertising campaign for Match Point “stars French actor Arnaud Valois, who appeared in the Cannes 2017 Prix du Jury-winning film ‘120 Beats per Minute.’ He is joined by French actress and former rhythmic gymnast Souheila Yacoub, who recently appeared in Gaspar Noé’s film ‘Climax’. The pair meet during a chance encounter in Paris and engage in a game of dance, movement and sensuality, eventually reaching a ‘match point’ at the culmination of the campaign film.” Here’s the ad:
Lacoste has introduced a new men’s perfume the will be available in its Travel Retail locations.
According to Duty Free News International:
Lacoste has unveiled its new fragrance for me, Match Point, characterised by green notes and a woody base.
Supported by a campaign featuring actors Arnaud Valois and Souheila Yacoub, the new perfume comes in a glass bottle adopting all the codes of tennis that the brand holds dear.
The shape of the bottom evokes a tennis ball at match point, leaving its mark on the clay.
Both perfume and travel retail have become increasing important to Lacoste. Read more at DFNI.
According to the International Law Office website, “the Alicante Provincial Court (acting as the EU Trademark Court) dismissed Equivalenza Retail, SL’s appeal against the Alicante Commercial Court Number 2 judgment of 13 February 2017, in which it had been sentenced for infringing various perfume trademarks owned by Hugo Boss, Gucci and Lacoste in the context of its smell-alike business.” Lacoste and several other brands had filed suit against Equivalenza for selling and marketing “smell-alike” perfumes and making unauthorised use of their registered trademarks both in comparison lists and orally in commercial speech.
The earlier judgement had ordered Equivalenza to:
cease and desist from marketing its perfumes using the plaintiffs’ trademarks.
withdraw and destroy its comparison lists and any other means of advertising containing the plaintiffs’ trademarks.
compensate the plaintiffs and publish the judgment.
Lacoste has launched a new addition to their men’s fragrance line called Rouge. The fragrance is based on a blend of three spices: ginger, black pepper and cardamom. It also includes acacia wood, golden Laos benzoin and labdanum. The result is supposed to be a masculine, energetic scent. You can read highly positive reviews of the new fragrance at News4Jax.com and Forbes, and you can buy it here.
Rouge is the latest addition to Lacoste’s line of men’s perfumes which previously included Blanc, Bleu and Vert. I’ve not been able to find good sales figures for Lacoste’s perfume line, but you have to wonder if this is one brand extension too far.