After a successful collaboration during the Summer of 2018, Lacoste has again joined with the Japanese fashion brand BEAMS for a new Fall/Winter 2018 collection. The new collection is thematically similar to the previous collection, combining classic Lacoste with Beam’s more “street aware” approach.
Pieces include golf-inspired sweatshirts and caps, as well as variations on Lacoste’s signature polo shirt. The full collection is available from BEAMS online.
Lacoste has launched a brand new line of men’s one-hand watches. Named Kyoto, all the watches in the new collection have a single hand, a design described as having a “daringly minimalist urban look.”
The watches come with either a leather strap with clean-cut edges painted to match the contrasting touch of color on the dial, or a flexible stainless steel mesh strap with magnetic clasp. The watches are priced around $175 US. In Lacoste’s own words:
Time is a tease in the Kyoto collection. One hand and a contrasting rotating disc below the dial take time into their own hands. … This new urban watch for him is a headturner with eye-catching detail.
As part of its continuing expansion in duty free shopping areas, Lacoste has opened a new store within Shilla IPark Duty Free in Seoul, Korea.
Lacoste CEO Asia Pacific & Global Travel Retail Jean-Louis Delamarre touted the new store as an enhancement of their Asian presence in travel retail. Travel retail has become a key part of Lacoste’s strategy, and they now have around one hundred and seventy stores within the category
The M85 was the first sneaker that Lacoste ever released way back in 1985. Now, they’re releasing a revamped version of it. As HighSnobiety notes:
As the ultimate purveyor of the polo shirt, Lacoste is often still considered much more at home in the country club than it is on the street. As such, its place in streetwear is often underestimated. Yet, the fact that the green crocodile is such a recognizable and respected logo 85 years after its conception by French tennis player René Lacoste and knitwear manufacturer André Gillier is a testament to the brand’s status. Its longstanding and continued relevance in the fashion industry has naturally spilled over into streetwear and made it a foundational pillar, especially in its native France.
Although apparel remains at Lacoste’s core, the brand actually has a rich and relatively untapped footwear archive that dates back further than you may think—all the way to 1985. At that time, Lacoste had established itself as a reputable performance tennis label but decided to venture into footwear as the early athletics and first wave of home fitness trends began across Europe and, especially, the States. Lacoste subsequently released a number of court-ready silhouettes that were unmistakably bolder and future-facing. One of these was the M85, which has become one of the French label’s most iconic models of that time. It’s also since served as inspiration for a number of other silhouettes that followed.
The shoe is available as of October 15th. For more details see HighSnobiety’s review.
Vogue France has a sneak peak at Lacoste‘s latest collaboration aimed at bringing a more “street aware” style to Lacoste. As Vogue notes:
Since their collaboration with Supreme in March 2017, which featured 90s revival style pieces, French fashion house Lacoste has been leaning more toward streetwear-inspired designs. Such an intention has been explicitly demonstrated through their latest collaboration with 23-year-old French rapper Moha La Squale, who has just released his first album titled “Bendero”. The collection produces designs inspired by La Squale’s own personal style, and the rapper announced both his involvement with and admiration for the French fashion house in a video posted via his Instagram. The collection will be available for purchase on October 17, the same date as Moha La Squale’s next big gig at Paris’ Olympia.
Read more at Vogue France.