Izod And Lacoste Brand Confusion Persists To This Day

Lacoste and Izod have not been connected brands since the early nineteen-nineties, but apparently the brand confusion persists to this day among some people. In a recent story on the release of  former reality television star Jorge Nava, The Daily Mail reported that he was “wearing a plain white Izod Lacoste t-shirt.”

The picture accompanying the article makes it clear that he’s wearing a white, crew neck, Lacoste t-shirt similar to the one shown below:

Lacoste White Crew Neck T-Shirt

To see the picture, go to the story on The Daily Mail. To better understand the relationship between Izod and Lacoste, see History of Lacoste. Meanwhile, let’s hope it won’t take another thirty years before the brands are no longer confused.


Lacoste Adopting Stronger Trademark Enforcement Strategy in India

The India Business Law Journal reports that they are seeing increased cases where global brands are bringing trademark infringement cases against local Indian entities. In particular, they report that:

In the case of Lacoste SA v Suresh Kumar Sharma, the court granted a permanent injunction restraining the defendant from using the Lacoste mark. The plaintiff had initially applied to the court to issue a John Doe order (which is passed when the true and exact identity of the defendant is not accurately ascertained) granting a permanent injunction to restrain the violation of the trademark of, and copyright in, its well-known products. The trademark covered clothing, footwear, perfumes, leather goods, watches, eyewear and other related products.

After the court appointed a local commissioner to investigate the matter and report back to the court, an application was made to specify the name of the defendant as shown in the name of the case instead of passing it against anonymous entities. The local commissioner discovered 290 shirts and 850 tags bearing the impugned mark, which were being stored for sale at a location connected to the defendant. No challenge had been made to the report and the court held that the defendant was supplying infringing goods under the Lacoste trademark. The use of the trademark was both an act of infringement and passing off. The court granted a permanent injunction restraining the defendant from using the Lacoste mark and infringing its copyright when supplying the concerned goods.

According to the Journal, “this case is a good example of how big brands are instituting infringement cases to protect their trade names from future infringement, without knowing the exact identities of defendants and where the quantity of goods involved may be small. Read more at Vantage Asia.

Editor’s Note: As always, the counterfeit Lacoste keeps coming, so before you buy make sure you check out my articles on detecting fake Lacoste shirts and detecting fake Lacoste bags, or my detailed discussion of how to authenticate Lacoste.

Lacoste Heritage Badge Polo Shirt

Lacoste continues to come out with variations on their classic polo shirt. One of the latest ones is the Heritage Badge polo shirt.  This shirt has a different Lacoste badge on the front of the shirt in place of the crocodile:

Lacoste Heritage Logo

However, don’t be alarmed, the classic crocodile logo appears on the back of the shirt centered just below the collar:

Back Crocodile Logo

I’m definitely picking one up soon.

Remember, many of the Lacoste items sold on EBay and other auction sites are counterfeit, so it’s important to know how to tell whether the Lacoste shirt you are about to buy is real or counterfeit.

Looking Back At Lacoste’s Fall 2020 Ready-To-Wear Collection

Lacoste Store WindowEven though Covid-19 is dominating the news, we’re trying not to forget about fashion. So, here’s a look back at Vogue’s review of Lacoste’s Fall 2020 ready-to-wear collection.  In Vogue’s words:

Golf bags, kiltie loafers, and putting-green argyles were all over the Lacoste fall 2020 runway. No, Louise Trotter has not abandoned the brand’s tennis heritage for its neighboring sport at the country club—through these golf-inspired pieces, she is paying homage to René Lacoste’s wife, Simone de la Chaume, a champion golfer whose legacy has been overshadowed by her husband’s embroidered gator. In De la Chaume’s heyday in the 1920s, shin-grazing pleated skirts and deep-V knitwear constituted the on-green look for women; here, Trotter refigured these silhouettes to be lighter, breezier, and in flashes of pastel colors. Styled as total looks—that totally evoke stylist Suzanne Koller’s own wardrobe—these golfing ensembles had a quirkily modern feel without veering too far into costume, even if the miniature golf bags came a little close.

Read more on the collection at Vogue.