Lacoste is bringing a sustainable twist to its classic bestseller by introducing the Loop Polo. The eco-friendly polo shirt is made of 30 percent recycled cotton spun together with 70 percent virgin cotton; it is unisex.
Lacoste’s Loop Polo is made using a “closed-loop” process, which means no two polos are identical. It comes in a speckled look in heather gray or midnight blue. It has a “petit pique” texture, two-button neckline, short sleeves and tonal croc camouflage [logo], made from recycled polyester.
Esquire reports that Lacoste is expanding its e-commerce coverage in the Middle East and the Gulf:
Looking to grow its regional offering Lacoste has expanded its e-commerce offering to Kuwait, Qatar and Egypt, promising free delivery with 48 hours.
The launch of the service in the three countries will offer the full range of Lacoste collections for both men and women including Lacoste mainline, Lacoste L!VE and Lacoste sport.
In addition, the ecommerce site will feature a wide variety of products in varying categories such as apparel, shoes, leather goods and accessories.
Live Kindly, reports that Lacoste has joined the PETA inspired boycott of mohair by the fashion industry:
According to international animal rights organization PETA (People for the Ethical Treatment of Animals), Lacoste, along with Fast Retailing Co. – which owns a number of brands including Theory and Helmut Lang – banned mohair following the release of an exposé on the industry.
The exposé was filmed in South Africa, where half of the world’s mohair is sourced. It showed shearers – who are paid according to the amount of wool they produce and not hourly – rush through their work carelessly, leaving goats with painful open wounds. For animals who were no longer needed, workers sometimes cut their throats while still conscious.
Previously, Lacoste had agreed not to use Angora or Fur in its products.
B&T Magazine reports that:
“Lacoste and French advertising company BETC are ending 2020 by setting up an operation in favour of Apprentis d’Auteuil, a French association that has been working since 1866 for the education, training, and social and professional integration of young people throughout France.
Between 14 and 20 December, all orders sent to France from Lacoste.com will include a delivery slip for Apprentis d’Auteuil. This voucher will allow consumers to send one or more items of clothing to the association, from any brand, free of charge.”
Read more at B&T Magazine, or watch BETC’s and Lacoste’s Youtube video below:
Zimbabwean politician Obert Gutu apparently loves Lacoste perfume:
This is one of my favorite male fragrances….
I wear it each & every day….😉😉 pic.twitter.com/l8uM019QDs
— Obert Gutu (@GutuObert) December 14, 2020
Whether that is the kind of endorsement Lacoste wants is another question. Although, they probably enjoy it more than having a mass murderer wear their shirts throughout his trial.