Lacoste has recently opened a new boutique at Singapore Changi Airport Terminal 4, in collaboration with King Power Group (Hong Kong). This 110 square meter store is designed based on the brand’s Le Club Concept Evolution, aiming to provide a premium shopping experience. The boutique offers Lacoste’s fashion range, including menswear, womenswear, shoes, accessories, and a special focus on their bestselling polo shirts. The store’s bright and colorful interiors draw inspiration from Lacoste’s tennis heritage.
This boutique is a part of Lacoste’s broader strategy in travel retail, which the brand considers a ‘sixth continent’, offering a unique opportunity to connect with global travelers. Lacoste currently operates over 170 boutiques in global travel retail and is focusing on enhancing the consumer experience by improving its offerings and visual merchandising in this channel. Future plans include expanding its network, developing new channels from online to duty-free, and finding innovative ways to connect with travelers before, during, and after their trips.
Updated 08/07/2020 – More details from the Moodie Davitt Report. The advertising campaign for Match Point “stars French actor Arnaud Valois, who appeared in the Cannes 2017 Prix du Jury-winning film ‘120 Beats per Minute.’ He is joined by French actress and former rhythmic gymnast Souheila Yacoub, who recently appeared in Gaspar Noé’s film ‘Climax’. The pair meet during a chance encounter in Paris and engage in a game of dance, movement and sensuality, eventually reaching a ‘match point’ at the culmination of the campaign film.” Here’s the ad:
Lacoste has introduced a new men’s perfume the will be available in its Travel Retail locations.
According to Duty Free News International:
Lacoste has unveiled its new fragrance for me, Match Point, characterised by green notes and a woody base.
Supported by a campaign featuring actors Arnaud Valois and Souheila Yacoub, the new perfume comes in a glass bottle adopting all the codes of tennis that the brand holds dear.
The shape of the bottom evokes a tennis ball at match point, leaving its mark on the clay.
Both perfume and travel retail have become increasing important to Lacoste. Read more at DFNI.
On March 20th, Lacoste announced the reopening of a Le Club duty free store in Singapore Changi Airport Terminal Two. The company says the 700 square foot store aims to “offer a premium shopping experience to local and international travelers.”
Currently operating more than 170 travel retail boutiques worldwide, Lacoste is looking to strengthen and expand its DF&TR business into new geographical areas and develop new channels such as cruise and online.
It is also exploring new ways of connecting with consumers before, during and after trips.
Travel Retail continues to be a major part of Lacoste’s strategy with Asian airports being key sites. This week, Lacoste announced it has opened a 130 square meter store in the new Jewel Changi Shopping Complex at Singapore Changi Airport. The new airport shopping complex opened on April 17, 2019 and has 280 stores.
“We are thrilled to open this store at Jewel, Changi Airport, Singapore, which further enhances our presence in Asia,” commented Jan-Louis Delamarre, CEO Asia Pacific & Global Travel Retail.
As part of its continuing expansion in duty free shopping areas, Lacoste has opened a new store within Shilla IPark Duty Free in Seoul, Korea.
Lacoste CEO Asia Pacific & Global Travel Retail Jean-Louis Delamarre touted the new store as an enhancement of their Asian presence in travel retail. Travel retail has become a key part of Lacoste’s strategy, and they now have around one hundred and seventy stores within the category