Lacoste Opens New Store at Shila IPark Duty Free Store in Seoul, Korea

As part of its continuing expansion in duty free shopping areas, Lacoste has opened a new store within Shilla IPark Duty Free in Seoul, Korea.

Shila IPark Lacoste store

Lacoste CEO Asia Pacific & Global Travel Retail Jean-Louis Delamarre touted the new store as an enhancement of their Asian presence in travel retail. Travel retail has become a key part of Lacoste’s strategy, and they now have around one hundred and seventy stores within the category

Lacoste Store at Changi Airport in Singapore

I was visiting Singapore last week, and while waiting for my flight at Changi Airport did some shopping. That’s when I discovered that there is a Lacoste Store in the Terminal 3 Shopping area. I took a couple of pictures there, which I’ve included in this post.

 

 

Display at Changi Lacoste Store Overall, it was pretty much like any other Lacoste store, except for a greater amount of embroidered crocodile items than I’ve seen at American stores.