Updated 08/07/2020 – More details from the Moodie Davitt Report. The advertising campaign for Match Point “stars French actor Arnaud Valois, who appeared in the Cannes 2017 Prix du Jury-winning film ‘120 Beats per Minute.’ He is joined by French actress and former rhythmic gymnast Souheila Yacoub, who recently appeared in Gaspar Noé’s film ‘Climax’. The pair meet during a chance encounter in Paris and engage in a game of dance, movement and sensuality, eventually reaching a ‘match point’ at the culmination of the campaign film.” Here’s the ad:
Lacoste has introduced a new men’s perfume the will be available in its Travel Retail locations.
According to Duty Free News International:
Lacoste has unveiled its new fragrance for me, Match Point, characterised by green notes and a woody base.
Supported by a campaign featuring actors Arnaud Valois and Souheila Yacoub, the new perfume comes in a glass bottle adopting all the codes of tennis that the brand holds dear.
The shape of the bottom evokes a tennis ball at match point, leaving its mark on the clay.
Both perfume and travel retail have become increasing important to Lacoste. Read more at DFNI.
On March 20th, Lacoste announced the reopening of a Le Club duty free store in Singapore Changi Airport Terminal Two. The company says the 700 square foot store aims to “offer a premium shopping experience to local and international travelers.”
