Travel Retail continues to be a major part of Lacoste’s strategy with Asian airports being key sites. This week, Lacoste announced it has opened a 130 square meter store in the new Jewel Changi Shopping Complex at Singapore Changi Airport. The new airport shopping complex opened on April 17, 2019 and has 280 stores.
“We are thrilled to open this store at Jewel, Changi Airport, Singapore, which further enhances our presence in Asia,” commented Jan-Louis Delamarre, CEO Asia Pacific & Global Travel Retail.
You can read more about Jewel Changi at TR Business.
As part of its continuing expansion in duty free shopping areas, Lacoste has opened a new store within Shilla IPark Duty Free in Seoul, Korea.
Lacoste CEO Asia Pacific & Global Travel Retail Jean-Louis Delamarre touted the new store as an enhancement of their Asian presence in travel retail. Travel retail has become a key part of Lacoste’s strategy, and they now have around one hundred and seventy stores within the category
I was visiting Singapore last week, and while waiting for my flight at Changi Airport did some shopping. That’s when I discovered that there is a Lacoste Store in the Terminal 3 Shopping area. I took a couple of pictures there, which I’ve included in this post.
Overall, it was pretty much like any other Lacoste store, except for a greater amount of embroidered crocodile items than I’ve seen at American stores.