Lacoste has opened a new boutique at Singapore Changi Airport Terminal 4

Lacoste has recently opened a new boutique at Singapore Changi Airport Terminal 4, in collaboration with King Power Group (Hong Kong). This 110 square meter store is designed based on the brand’s Le Club Concept Evolution, aiming to provide a premium shopping experience. The boutique offers Lacoste’s fashion range, including menswear, womenswear, shoes, accessories, and a special focus on their bestselling polo shirts. The store’s bright and colorful interiors draw inspiration from Lacoste’s tennis heritage.

This boutique is a part of Lacoste’s broader strategy in travel retail, which the brand considers a ‘sixth continent’, offering a unique opportunity to connect with global travelers. Lacoste currently operates over 170 boutiques in global travel retail and is focusing on enhancing the consumer experience by improving its offerings and visual merchandising in this channel. Future plans include expanding its network, developing new channels from online to duty-free, and finding innovative ways to connect with travelers before, during, and after their trips.

Read more at TR Business and the Moodie Davitt Report.

Lacoste Unveils New Store in Singapore’s Changi Airport

Lacoste Barcelona

Travel Retail continues to be a major part of Lacoste’s strategy with Asian airports being key sites. This week, Lacoste announced it has opened a 130 square meter store in the new Jewel Changi Shopping Complex at Singapore Changi Airport. The new airport shopping complex opened on April 17, 2019 and has 280 stores.

“We are thrilled to open this store at Jewel, Changi Airport, Singapore, which further enhances our presence in Asia,” commented Jan-Louis Delamarre, CEO Asia Pacific & Global Travel Retail.

You can read more about Jewel Changi at TR Business.