Lacoste Cuts Ties With Rappers Moha La Squale and Romeo Elvis Over Sexual Assault Allegations

Posted on September 20, 2020 by JFP

Updated 09/24/20

Fashion Reverie has more details on this story stating that Lacoste sent a message to the AFP saying:

“[Lacoste] would like to make clear that, when we associate our corporate image to a brand ambassador, the idea behind the operation is to open up new horizons for both parties. This is not what is currently happening in France with some of these [ambassadors], and we deeply regret this.”

Fashion Network has also covered Lacoste’s statement.

Original Story

The Jakarta Post reports that Lacoste has cut ties with rappers Moha La Squale and Romeo Elvis over accusations of sexual assault:

French clothing brand Lacoste has ended its collaboration with rappers Moha La Squale and Romeo Elvis, the company said Friday after both men were accused of sexual assault.

Moha La Squale became the subject of a police investigation earlier this month on allegations of raping, threatening or forcibly confining several women.

The retailer had worked with the 25-year-old hip hop star since the release of his hugely popular debut album Bendero in 2018 but said in a statement sent to AFP that it had ended its relationship with him months before the allegations came to light.

They also cut ties with French rapper Romeo Elvis, 27 who apologised in early September for “inappropriately” touching someone. The confession came after he was accused of sexual assault on social media. As Explica reports:

“Values that no longer correspond to Lacoste’s image.” This is what the crocodile brand has just clarified, announcing that it had ceased all collaboration with Romeo Elvis. The Belgian rapper admitted to having sexually assaulted a woman on September 9, 2020. Despite his public apologies – which did not convince everyone – the young man has just lost his contract with Lacoste.

Read more details in the Jakarta Post story. Or, for more coverage see the following stories in the Malysian Insight or the Gulf Times.

Lacoste Collaboration with Chinatown Market Announced

Posted on September 3, 2020 by JFP

Updated 09/10/20

The collection is now live at the Lacoste Store! Also, at a few other select retailers like TrendyGolfUSA.com.

Lacoste has announced a new collaboration with Chinatown Market that will be available on September 7th for purchase. Booska-p.com notes that if you missed the 2018 Hypefest collaboration between the brands, now’s your chance:

Today, Lacoste and Chinatown Market are coming together again for a daring collection in which the crocodile logo is revisited in an XXL version on t-shirts and polo shirts . Perfectly part of the current trend, the line focuses on pastel colors and oversized looks. A black hoodie completes this capsule collection alongside retro short-sleeved shirts.

Here’s the Youtube video highlighting the collaboration:

HypeBeast has more coverage of what they call a “logo heavy” collection:

Since launching four years ago, Chinatown Market has become renowned globally for its nostalgic products, ranging from apparel and sneakers, to basketballs, rugs and collectibles.

Now teaming up with Lacoste, the pair have unveiled the famous crocodile logo in an oversized version on a T-shirt, as well as embroidered in different colours on sweatshirts and caps. The collection also includes two pastel-colored polo shirts and a jet-black hoodie, both of which also feature a co-branded iteration of the Lacoste logo.

Lacoste’s New Collaboration With Ysy Celebrates Novak Djokovic

Posted on August 24, 2020 by JFP

Updated 08/27/20

The collection is live on the Lacoste Store. You can see it at https://www.lacoste.com/us/lacoste-x-youssef-sy/.

More coverage of the collections release from SportsSkeeda:

The Lacoste x YSY Collection will feature a Novak Djokovic caricature as a tribute to the tennis great, and is meant to evoke inspiration, admiration and respect.

As well as at Respect Mag:

When asked about the design collaboration with Lacoste, Sy confided, “After my meeting with Louise Trotter and her team, we agreed that we wanted to give the concept a bit more depth by combining it with values dear to Novak and Lacoste. His tenacity in holding onto his number one spot, his dedication to work and the way he passes on his abilities via his foundation and shares with his fans are the values I wanted to highlight in my drawing”.

Also at Fashion United India. More coverage at Tennis World USA.

Original Story – Yahoo Sports reports that Lacoste is launching a new collection in collaboration with the Artist Yay that celebrates Novak Djokovic:

The collection, which will be available at select Lacoste stores, the company’s web site and retail partners, includes polo shirts, hats and sweatshirts bearing Djokovic in Sy’s pop art illustration style. Other motifs seen in the collection are natural elements like mountains and the sea, which are on a tennis ball.

Sy first created the Djokovic character in 2016 after the athlete’s French Open win at Roland-Garros. Lacoste, with Sy and the Etendart association, also revived a tennis court in Clichy, France, with Djokovic-inspired designs by Sy.

The collection launches on August 26th. For more details, see Yahoo Sports.

Lacoste and Mastermind JAPAN Collaborate on “Underground Tennis” Collection

Posted on August 17, 2020 by JFP

Updated 09/24/20

The Japanese site Fashion Snap has more details on how much you will be paying for these items in Japan and where they will be available:

Available at Lacoste Shibuya store, Lacoste Grand Front Osaka store, Lacoste official online store, etc. … Sweat hoodie with black crocodile logo and crossbones motif (24,000 yen), polo shirt (18,000 yen), T-shirt (12,000 yen), shoes based on Lacoste’s classic model “Carnaby” ( 20,000 yen/all tax not included). Two colors, white and black, are prepared for each item.

Read more at Fashion Snap. Meanwhile, Esquire heralds Mastermind for making the polo cool again:

It has to be said: The piqué polo is no longer as cool as it was back in the 2000s. Right now, menswear is (still) all about oversize Cuban collar shirts, full-on long-sleeved shirts, and even simple tees. But, leave it up to a Japanese label to make a piqué acceptable.

Original Article

Lacoste and Mastermind JAPAN are collaborating on a new “Underground Tennis” collection. According to HypeBeast:

Founded in 1997 by Masaaki Honma, mastermind JAPAN is known for its eye-catching designs and its instantly-recognisable skull logo. This collection offers a more monotone outlook from the Japanese brand however, and merges it with Lacoste’s penchant for sporty aesthetics.

Consisting of a hoodie, polo shirt, T-shirt and a pair of sneakers, the black and white shades throughout the collection results in a premium feel. Lacoste’s crocodile logo comes in a special black specification, while the Japanese brand’s crossbone motif appears on the back of each item.

The collection launches on August 21, and will be available in Lacoste Japan’s online store. Read more at HypeBeast.

Lacoste and Concepts Collaborate On A New Collection

Posted on August 12, 2020 by JFP

Updated: 08/14/2020

The Lacoste X Concepts collection has officially launched on the Lacoste store:

A textile capsule collection made up of iconic pieces completes the collection. Hoodies, T-shirts, swim-shorts, baseball caps and outerwear shine light on the meeting of American streetwear and French elegance. Reflective materials, pastel tones and iridescent co-branding give this collection a stylized language that makes all the difference. Designed for those in the know.

Buy it Now!

Previous Story

Lacoste and Concepts have announced the release of a new, collaborative collection. Concepts posted the following announcement on their blog:

We’re kicking off our first collaboration with Lacoste – the marriage of two distinct brands with connected histories and a shared value for commitment, expertise, and excellence. The collaboration is rooted in our shared connection to the city of Boston – in August 1923, a journalist writing for the Boston Evening Transcript first nicknamed Rene Lacoste “the Alligator,” ultimately inspiring the brand’s iconic logo. 1996 is also a unique year for both brands – September of that year marks the opening of our store in Cambridge MA and it was also the year Lacoste launched their first running shoe, the Velocity.

In addition to the Storm ’96 sneaker (our take on a re-imagined Velocity sneaker) and summer slides, our inaugural collaboration with Lacoste features a range of apparel driven by our streetwear identity and Lacoste’s French fashion savoir-faire. We pulled inspiration from New England summer destinations like Cape Cod and Martha’s Vineyard, resulting in colors like igloo green, sand, praisun, and tanzanite blue, as well as reflective hits that capture the essence of the sun’s reflection during nightfall. Consisting of apparel classics like hoodies, t-shirts, swimming shorts, a windbreaker and tracksuits, they are all elevated with modern 3M iridescent treatments for a streetwear edge.

Available at Concepts, online and in all stores, as well as lacoste.com on August 14th at 10 AM EST.

License Global‘s story emphasizes the shared Boston roots of the companies:

Inspired by the companies’ shared Bostonian roots, the collection is comprised of t-shirts, polo shirts, swim shorts, hoodies, windbreakers, a track suit, slide and caps. The collection includes dual branding and the color palette is inspired by Martha’s Vineyard and Cape Cod with items reflecting the sunsets known at those summer destinations.

Sole Collector’s story focuses on the re-launch of the Velocity sneaker:

The Storm 96 is a remake of the Velocity sneaker, first introduced in 1996 as Lacoste’s debut running shoe. Keeping the nineties retro vibe in the form of a chunky white heel, the collaborative Storm 96 features beige, white, and grey leather panel details with a contrasting black panel featuring the iridescent Lacoste x Concepts logo. Hits of red appear on the outsole and interior. To celebrate the pairing of brands, the tongue tags carry the unique Lacoste x Concepts branding.

You can read more of the coverage of the launch at High Snobiety, License Global, and Sole Collector.

More coverage from Complex UK and UK GQ who note how hard it will be to get a pair of the Storm 96 sneakers:

Available from 14 August at lacoste.com, don’t miss out on snapping these up. And you’re going to have to have your wits about you if you do want to cop a pair – not only will you need to enter a raffle to try and buy them, but they already have an ultra-rare status as both brands are only releasing 650 pairs worldwide.

Note: Worried that the Lacoste sneaker you bought is fake? Check out my post on detecting counterfeit Lacoste sneakers.