The collection is live on the Lacoste Store. You can see it at https://www.lacoste.com/us/lacoste-x-youssef-sy/.
More coverage of the collections release from SportsSkeeda:
The Lacoste x YSY Collection will feature a Novak Djokovic caricature as a tribute to the tennis great, and is meant to evoke inspiration, admiration and respect.
As well as at Respect Mag:
When asked about the design collaboration with Lacoste, Sy confided, “After my meeting with Louise Trotter and her team, we agreed that we wanted to give the concept a bit more depth by combining it with values dear to Novak and Lacoste. His tenacity in holding onto his number one spot, his dedication to work and the way he passes on his abilities via his foundation and shares with his fans are the values I wanted to highlight in my drawing”.
Also at Fashion United India. More coverage at Tennis World USA.
Original Story – Yahoo Sports reports that Lacoste is launching a new collection in collaboration with the Artist Yay that celebrates Novak Djokovic:
The collection, which will be available at select Lacoste stores, the company’s web site and retail partners, includes polo shirts, hats and sweatshirts bearing Djokovic in Sy’s pop art illustration style. Other motifs seen in the collection are natural elements like mountains and the sea, which are on a tennis ball.
Sy first created the Djokovic character in 2016 after the athlete’s French Open win at Roland-Garros. Lacoste, with Sy and the Etendart association, also revived a tennis court in Clichy, France, with Djokovic-inspired designs by Sy.
The collection launches on August 26th. For more details, see Yahoo Sports.