Ralph Lauren Teams Up With Fortnite

Esquire has all the details on Ralph Lauren’s team-up with Fortnite that includes real world Fortnite branded Ralph Lauren polo shirts and an in-game tournament:

To the delight of Epic Games (and whoever they bank with), Fortnite is still a thing. A huge thing. And its enduring appeal has got much to do with the video game’s myriad collaborations with high-profile hitters in every field, fashion included. Right now, it’s Fortnite x Polo Ralph Lauren keeping the fire ablaze.

On Wednesday 2 November, the collaboration launched with a drop of IRL pieces, namely a polo shirt and a cap – both unisex, both available in white and ‘newport navy’, both distinguishable by a reworked Polo Pony logo (here a Polo Supply Llama).

You can see all the details of the collection at the Ralph Lauren Fortnite page.

Lacoste Collaborates With Uncle Paulie’s Deli in Los Angeles

Uncle PauliesLacoste has released a clothing line in collaboration with Uncle Paulie’s Deli in Los Angeles. The collection will only be available in Lacoste’s Melrose Place store at 8481 Melrose Place. Here’s how Lacoste describes the collection:

Born in Queens, Paul James and fellow New Yorker Jon Buscemi bought the iconic Italian-American New York deli experience to Los Angeles, opening the first Uncle Paulie’s Deli location in 2017. Lacoste partnered with the eatery for a special collection of clothes and accessories, which launched exclusively at the Melrose Place Experiential Pop-up.

Read more at Lacoste’s 40 Love.

Lacoste Partners With The Ellen McArthur Foundation

Lacoste and four other fashion companies have partnered with the Ellen McArthur Foundation in support of their fashion initiatives:

The Foundation’s work on Fashion started back in 2017 and brought together leaders from across the fashion industry to work with cities, philanthropists, NGOs, and innovators to create a circular economy for clothes. Make Fashion Circular now enters its fourth year, and has made strides in redesigning the fashion industry, including establishing its vision and demonstrating that creating clothes for a circular economy is possible today through projects like The Jeans Redesign – where some of the biggest names in fashion have, to date, put more than half a million pairs of circular jeans on the market.

The Foundation and its fashion Partners, including strategic partner H&M Group, will be working to drive momentum towards the Make Fashion Circular vision where clothes, products (apparel, footwear, accessories) are used more, made to be made again, and made from safe and recycled or renewable inputs. As Partners of the world’s leading circular economy network, their collaborative efforts will be key to drive systemic change and scale solutions globally.

Read the full press release on the Foundation website.

Lacoste x National Geographic: Lacoste Collaborates with National Geographic On New Line Of Eco-Friendly Clothing

Lacoste X National Geographic Logo Update: The collection has now dropped, and is available at the Lacoste Store.

Update: Lifestyle Asia notes that “this collection has been made with all recycled and sustainable materials. The polyester of the bags is recycled and the organic cotton and rubber used in the polos and footwear have been certified sustainable.”

Continuing in a series of collaborations released this year, Lacoste is now collaborating on a new Econ-friendly line with National Geographic.  GQ UK reports:

“it’s the National Geographic Photo Ark project which forms the central aesthetic lynchpin for this new collection. Led by award-winning photographer and National Geographic Fellow Joel Sartore, the project aims to photograph every single living creature in the world’s zoos, aquariums and nature reserves.

Focusing on four of the key animals in Sartore’s 10,500-species-strong archive – the Grévy’s Zebra (Equus grevyi), the Green and Black Poison Dart Frog (Dendrobates auratus), the Halloween Pennant Dragonfly (Celithemis eponina) and the Jaguar (Panthera onca) – the collection is a high colour celebration of, in the words of Lacoste “the diversity and splendour of the animal kingdom.”

The resulting clothes are an energetic antidote to the all-too-grey flatness of this second lockdown. There’s a puffy electric cobalt parka finished with the splattered markings of the frog, there are scarlet T-shirts with crocodile scales and there’s a series of classic Lacoste polo shirts (the garment with which the tennis-focused brand made its name) covered with exploded rosettes of the jaguar.

Highxtar enthuses about the collection:

Lacoste x National Geographic consists of a wide range of sweatshirts and polo shirts. Accessories such as sunglasses, sneakers, bags and even underwear. The classic T-shirts in red and navy blue are proposed with the logo of the crocodile printed on the various motives. The iconic polo comes in a striking all-over print of jaguar, zebra or frog. In addition, they’ve launched a set of reversible padded jackets as a nod to the animals’ ability to blend in. Each of these garments is reminiscent of National Geographic with subtle details in yellow.

More coverage can be found at Pause, at Fashion Network, at HypeBeast and at Footwear News. The collection is available in the Lacoste Store.

Lacoste Launches New Clothing Line To Benefit Florida Everglades

Forever Green by LacosteLacoste has launched a new clothing line to benefit the Florida Everglades. It features a unique green color created by Lacoste in collaboration with the Pantone Color Institute called “Forevergreen by Lacoste.” While I expect this to increase the confusion about whether the Lacoste Logo is a crocodile or an alligator, it’s all for a good cause. According to the Florida News Tribune:

The limited collection, which features a new shade of green, went on sale Friday. Lacoste also designed a custom logo featuring its iconic crocodile in Everglades habitat. The green collection will include the popular polo-style shirts. Prices range from $60 to $110, according to a press release from the company.

Lacoste also announced that “a portion of the proceeds from the collection’s sales will support The Everglades Foundation’s mission to restore and protect the Everglades through science, advocacy, and education.”

You can buy the new line at the Lacoste Store now.