Lacoste Cuts Ties With Rappers Moha La Squale and Romeo Elvis Over Sexual Assault Allegations

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Updated 09/24/20

Fashion Reverie has more details on this story stating that Lacoste sent a message to the AFP saying:

“[Lacoste] would like to make clear that, when we associate our corporate image to a brand ambassador, the idea behind the operation is to open up new horizons for both parties. This is not what is currently happening in France with some of these [ambassadors], and we deeply regret this.”

Fashion Network has also covered Lacoste’s statement.

Original Story

The Jakarta Post reports that Lacoste has cut ties with rappers Moha La Squale and Romeo Elvis over accusations of sexual assault:

French clothing brand Lacoste has ended its collaboration with rappers Moha La Squale and Romeo Elvis, the company said Friday after both men were accused of sexual assault.

Moha La Squale became the subject of a police investigation earlier this month on allegations of raping, threatening or forcibly confining several women.

The retailer had worked with the 25-year-old hip hop star since the release of his hugely popular debut album Bendero in 2018 but said in a statement sent to AFP that it had ended its relationship with him months before the allegations came to light.

They also cut ties with French rapper Romeo Elvis, 27 who apologised in early September for “inappropriately” touching someone. The confession came after he was accused of sexual assault on social media.  As Explica reports:

“Values ​​that no longer correspond to Lacoste’s image.” This is what the crocodile brand has just clarified, announcing that it had ceased all collaboration with Romeo Elvis. The Belgian rapper admitted to having sexually assaulted a woman on September 9, 2020. Despite his public apologies – which did not convince everyone – the young man has just lost his contract with Lacoste.

Read more details in the Jakarta Post story. Or, for more coverage see the following stories in the Malysian Insight or the Gulf Times.