Why Is Lacoste So Popular In the Philippines?

Posted on October 27, 2018 by JFP

Over thirty-two percent of Lacosted‘s traffic comes from the Philippines, making it the largest source of traffic for this blog. Almost all of that traffic is either to my post on detecting counterfeit Lacoste shirts or the one on identifying fake women’s bags. Apparently, there is a lot of fake Lacoste out there, which is not surprising when a Lacoste shirt can cost over P4,000. In any event, once I realized how much traffic I was getting from the Philippines, I did some research into why Lacoste is so popular there.

Lacoste’s popularity in the Philippines is mainly due to the brand’s long presence (it was introduced in the 1970s), and it’s association with the upper classes. The brand has phenomenal penetration in the Philippines with around ninety-eight percent brand recognition in surveys, and the Philippines is considered the benchmark Asian market for Lacoste. While Lacoste’s customers are mainly more affluent Filipinos, it continues to increase its sales as an aspirational brand for the less affluent.

Lacoste and Disney Celebrate Their Anniversaries With A Joint Collection

Posted on October 25, 2018 by JFP

Lacoste and Disney are joining together to release a new Fall line for a joint anniversary celebration of Lacoste’s 85th anniversary and Mickey and Minnie Mouse’s 90th anniversary. The pieces all feature Mickey and Minnie playing tennis. My favorite is the classic Lacoste polo shirt with the crocodile logo replaced by Mickey Mouse.

The pieces will be available at Lacoste stores and Lacoste.com, beginning Nov. 1 in the United States and November 14th in the rest of the world. In the U.S., prices will range from $78 to $348.

Lacoste Teams Up Again With Japanese Fashion Brand BEAMS

Posted on October 24, 2018 by JFP

After a successful collaboration during the Summer of 2018, Lacoste has again joined with the Japanese fashion brand BEAMS for a new Fall/Winter 2018 collection. The new collection is thematically similar to the previous collection, combining classic Lacoste with Beam’s more “street aware” approach.

Lacoste Beams

Pieces include golf-inspired sweatshirts and caps, as well as variations on Lacoste’s signature polo shirt. The full collection is available from BEAMS online.

Lacoste Launches New Kyoto Line Of One-Hand Watches

Posted on October 21, 2018 by JFP

Lacoste has launched a brand new line of men’s one-hand watches. Named Kyoto, all the watches in the new collection have a single hand, a design described as having a “daringly minimalist urban look.”

The watches come with either a leather strap with clean-cut edges painted to match the contrasting touch of color on the dial, or a flexible stainless steel mesh strap with magnetic clasp. The watches are priced around $175 US. In Lacoste’s own words:

Time is a tease in the Kyoto collection. One hand and a contrasting rotating disc below the dial take time into their own hands. … This new urban watch for him is a headturner with eye-catching detail.

Back To The Future: Lacoste’s Revamp Of The Iconic M85 Sneaker

Posted on October 17, 2018 by JFP

Lacoste M85 Sneaker Note: Worried that the Lacoste sneaker you bought is fake? Check out my post on detecting counterfeit Lacoste sneakers.

The M85 was the first sneaker that Lacoste ever released way back in 1985. Now, they’re releasing a revamped version of it. As HighSnobiety notes:

As the ultimate purveyor of the polo shirt, Lacoste is often still considered much more at home in the country club than it is on the street. As such, its place in streetwear is often underestimated. Yet, the fact that the green crocodile is such a recognizable and respected logo 85 years after its conception by French tennis player René Lacoste and knitwear manufacturer André Gillier is a testament to the brand’s status. Its longstanding and continued relevance in the fashion industry has naturally spilled over into streetwear and made it a foundational pillar, especially in its native France.

Although apparel remains at Lacoste’s core, the brand actually has a rich and relatively untapped footwear archive that dates back further than you may think—all the way to 1985. At that time, Lacoste had established itself as a reputable performance tennis label but decided to venture into footwear as the early athletics and first wave of home fitness trends began across Europe and, especially, the States. Lacoste subsequently released a number of court-ready silhouettes that were unmistakably bolder and future-facing. One of these was the M85, which has become one of the French label’s most iconic models of that time. It’s also since served as inspiration for a number of other silhouettes that followed.