Lacoste has launched a brand new line of men’s one-hand watches. Named Kyoto, all the watches in the new collection have a single hand, a design described as having a “daringly minimalist urban look.”

The watches come with either a leather strap with clean-cut edges painted to match the contrasting touch of color on the dial, or a flexible stainless steel mesh strap with magnetic clasp. The watches are priced around $175 US.  In Lacoste’s own words:

Time is a tease in the Kyoto collection. One hand and a contrasting rotating disc below the dial take time into their own hands. … This new urban watch for him is a headturner with eye-catching detail.