Lacoste is offering 30% on it’s Holiday Kickoff Sale. Go to https://www.lacoste.com/us/homepage to shop now and use the promo-code FALL30. The sale ends on November 26th.
Lacoste has launched a new line for Winter 2019 called “Croco Magic” It features a new logo made entirely of smaller versions of the logo as shown below:
The line features numerous shirt types, as well as some sweatshirts with Lacoste spelled out entirely in crocodiles:
Details on the new line can be found on the Lacoste Croco-Magic page.
Last year, Lacoste purchased its Spanish distributor, the Basi company, which had been selling Lacoste since 1962. In May, the company changed its name to Lacoste Iberica SAU. At present, Lacoste Iberica employs 436 workers of which 225 are in Barcelona. As a result of the purchase, Lacoste decided it made more sense to distribute directly from France and announced in early October that they would be laying off all the workers in their Catalonian warehouse, many of the administrative staff, as well as reducing store personnel. These initial plans affected 135 workers. Now, after negotiations with the Unions, Lacoste has reduced the layoffs, although they are still significant.
Overall, about a hundred employees of the firm, which represents more than 40% of the workforce in Barcelona, will still be affected. Specifically, the Barberà del Vallès warehouse, where there are fifty-eight employees, will be closed. In addition, the Outlet store in Barcelona, where seven people work, and the offices in Badalona, with thirty-five employees, will be shuttered.
On October 19th, Lacoste reopened its renovated store located on the first floor of the Unicenter Shopping Center in Buenos Aires. The work took three full months during which Lacoste completely remodeled the space to match the rest of its stores across the world.
Expanded to around seventy square meters (approximately 700 square feet), the store has a minimalist feel due to its increased lighting, white tones, and heavy use of light wood and glass in its counters and displays.
Currently, Lacoste has about twenty stores in Argentina, twelve of which are located in Buenos Aires, mainly in upscale shopping centers. The other stores are in places like Cordoba, Rosario, Tucumán, Chaco and Jujuy, etc. Lacoste also operates in the nearby countries of Chile, Paraguay and Uruguay.