Lacoste Partners With The Ellen McArthur Foundation

Lacoste and four other fashion companies have partnered with the Ellen McArthur Foundation in support of their fashion initiatives:

The Foundation’s work on Fashion started back in 2017 and brought together leaders from across the fashion industry to work with cities, philanthropists, NGOs, and innovators to create a circular economy for clothes. Make Fashion Circular now enters its fourth year, and has made strides in redesigning the fashion industry, including establishing its vision and demonstrating that creating clothes for a circular economy is possible today through projects like The Jeans Redesign – where some of the biggest names in fashion have, to date, put more than half a million pairs of circular jeans on the market.

The Foundation and its fashion Partners, including strategic partner H&M Group, will be working to drive momentum towards the Make Fashion Circular vision where clothes, products (apparel, footwear, accessories) are used more, made to be made again, and made from safe and recycled or renewable inputs. As Partners of the world’s leading circular economy network, their collaborative efforts will be key to drive systemic change and scale solutions globally.

Read the full press release on the Foundation website.

Lacoste Introduces New “Eco-Friendly,” “Closed Loop” Polo Shirt

Red Leather Lacoste LogoIf you are into buzz words, you will love Lacoste’s new  “Eco-Friendly,” “Closed-Loop” polo shirt of which no two are identical. WWD has the details:

Lacoste is bringing a sustainable twist to its classic bestseller by introducing the Loop Polo. The eco-friendly polo shirt is made of 30 percent recycled cotton spun together with 70 percent virgin cotton; it is unisex.

Lacoste’s Loop Polo is made using a “closed-loop” process, which means no two polos are identical. It comes in a speckled look in heather gray or midnight blue. It has a “petit pique” texture, two-button neckline, short sleeves and tonal croc camouflage [logo], made from recycled polyester.

The manufacturing process also consumes less water. For more details, got to WWD.  The shirt is available as of today online and in Lacoste Stores. More coverage at Fashion United UK.

 

Lacoste And French Advertising Company BETC Are Collaborating to Promote French Charity Apprentis d’Auteuil

B&T Magazine reports that:

“Lacoste and French advertising company BETC are ending 2020 by setting up an operation in favour of Apprentis d’Auteuil, a French association that has been working since 1866 for the education, training, and social and professional integration of young people throughout France.

Between 14 and 20 December, all orders sent to France from Lacoste.com will include a delivery slip for Apprentis d’Auteuil. This voucher will allow consumers to send one or more items of clothing to the association, from any brand, free of charge.”

Read more at B&T Magazine, or watch BETC’s and Lacoste’s Youtube video below:

Lacoste Extends Its Partnership With ATP Tennis Tour

Lacoste CrocodileUpdated: Inside the Games has some more details on Lacoste’s agreement with ATP:

Lacoste has become an official supplier of the ATP Tour after extending its deal with the governing body through to 2023.

The French company, founded by tennis player René Lacoste and André Gillier in 1939, will be the official outfitter and official footwear of the Tour.

Read more at Inside the Games.

Lacoste’s emphasis on tennis continues with the ATP Tour announcing that Lacoste and ATP have extended their partnership for multiple years:

The ATP and Lacoste have announced a multi-year extension of their highly successful partnership. The agreement will see Lacoste transition into an Official Supplier of the ATP Tour, through 2023, following a long-standing partnership with the Nitto ATP Finals, the ATP’s season-ending finale.

The new agreement will see Lacoste become the Official Outfitter and Official Footwear of the ATP Tour, granting the ‘Crocodile’ brand marketing rights and exposure on ATP Tour digital platforms.

In addition, Lacoste will continue to outfit ATP staff throughout the season.

“We are proud to be extending the ATP’s long-term relationship with Lacoste, now in its 19th year,” said Massimo Calvelli, ATP CEO. “As one of the world’s leading fashion brands, whose heritage is rooted in tennis, Lacoste has huge crossover appeal and is a perfect fit for the ATP and our vision for the sport. We are excited at the opportunity to continue our storytelling together.”

“At Lacoste, elegance is more than just a story of style on and off the court, it is a state of mind that we have shared with the ATP for 19 years now and that we are proud to perpetuate today with the renewal of our contract” said Thierry Guibert, Lacoste CEO.

The press release is on the ATP Tour website.

Lacoste Renews Promotional Contract With Daniil Medvedev

Lacoste has been connected with tennis since its founding, but it has renewed its promotional emphasis on the sport in the last ten years.  A key part of this promotional strategy has been Lacoste’s promotional contracts with pro tennis players. The most famous of their current stars is Novak Djokovic, but they have also signed rising stars like Daniil Medvedev. And, now, Lacoste has announced it’s re-signed Medvedev:

Lacoste is proud to announce the renewal of the contract with rising tennis star Daniil Medvedev until 2026. In the essence of the brand’s founder, it is his elegance of play and his spirit that Lacoste wishes to transmit through the extension of his contract.”

Read more at Essentially Sports.