Ralph Lauren reported better than expected second quarter 2022 results

Ralph Lauren reported better than expected second quarter 2022 results. From the press release:

Ralph Lauren Corporation (NYSE:RL), a global leader in the design, marketing, and distribution of luxury lifestyle products, today reported earnings per diluted share of $2.18 on a reported basis and $2.23 on an adjusted basis, excluding restructuring-related and other net charges for the second quarter of Fiscal 2023. This compared to earnings per diluted share of $2.57 on a reported basis and $2.62 on an adjusted basis, excluding restructuring-related and other net charges for the second quarter of Fiscal 2022.

Read more at Business Wire.

Samsung and Lacoste Collaborate on Flip Phone Cases

Lacoste and Samsung have collaborated to create an eco-friendly, Lacoste branded case for the Samsung Galaxy Flip 4. Sammobile has the details:

The Galaxy Z Flip 4 is one of the most fashionable smartphones created in recent times, and it provides an opportunity for Samsung to collaborate with different fashion brands. After revealing the Maison Margiela Edition, the company has now announced the launch of four new protective cases for the Galaxy Z Flip 4, created in an exclusive partnership with Lacoste.

The Galaxy Z Flip 4 cases by Lacoste are available in four colors: Graphite, Blue, Lavender, and Rose Gold. The cases carry a subtle yet recognizable Lacoste crocodile logo. They were made from recycled materials, and the same goes for their packaging, which was made entirely from recycled cardboard, vegetable ink, and vegetable glue.

Lacoste flip phone case

ScreenRant also has coverage:

According to their listing page on the official Samsung website, the two-piece silicone cases will offer protection against bumps and scratches while being thin and flexible enough to provide a comfortable grip. They are available in four solid colors, including Graphite, Blue, Lavender and Rose Gold, and carry a prominent Lacoste crocodile logo at the back.

Android Headlines also has coverage on the launch.

For now, it only seems to be available in France, but hopefully it will be in more countries soon.

Ralph Lauren Teams Up With Fortnite

Esquire has all the details on Ralph Lauren’s team-up with Fortnite that includes real world Fortnite branded Ralph Lauren polo shirts and an in-game tournament:

To the delight of Epic Games (and whoever they bank with), Fortnite is still a thing. A huge thing. And its enduring appeal has got much to do with the video game’s myriad collaborations with high-profile hitters in every field, fashion included. Right now, it’s Fortnite x Polo Ralph Lauren keeping the fire ablaze.

On Wednesday 2 November, the collaboration launched with a drop of IRL pieces, namely a polo shirt and a cap – both unisex, both available in white and ‘newport navy’, both distinguishable by a reworked Polo Pony logo (here a Polo Supply Llama).

You can see all the details of the collection at the Ralph Lauren Fortnite page.

Lacoste Name Venus Williams As New Global Brand Ambassador

Lacoste has named Venus Williams their new Global Brand Ambassador. From the press release:

Bold, committed, entrepreneurial, passionate about fashion and founder of lifestyle brand EleVen, tennis champion Venus Williams embodies all the ambitions of the new fashion-sport silhouette created by Louise Trotter. This wardrobe, imbued with the brand’s strong fashion DNA, is part of a desire to respond to new lifestyles – creating versatile clothing to cater to women’s contemporary lives.

 

“Lacoste celebrates its new silhouette, at the crossroads of fashion and sport. It blends technical materials, key details, and bright colours. This look draws its inspiration from the roots of our history: on-point pieces inspired by the movement of the body, just as René Lacoste intended.”

– Louise Trotter, Lacoste artistic director

 

British Vogue photographed Venus Williams, the first woman to enliven this fashion- sport vision, in Jupiter, Florida, which she calls home.

 

«I am a long-time fan of Lacoste and have always been inspired by the brand’s innovative style, beyond its tennis roots. Louise Trotter is such a visionary and the work she has done as creative director of the House is forward-thinking, inspired and constantly evolving. I am thrilled to be working alongside her as the face of Lacoste’s new silhouette.”

– Venus Williams

 

The seven-time Grand slam champion and entrepreneur is arguably one of the most accomplished and inspiring women in the history of sports. A trailblazer throughout her career, Williams has worked tirelessly to help the sport evolve by championing the fight for equal pay and serving as a steadfast advocate for equality. Perfectly aligned with Lacoste’s brand values, Williams will support the endeavors of the Lacoste Foundation, which has been working internationally to promote equal opportunities since 2006.

Venus Williams

In conjunction with the announcement, British Vogue did a photo shoot and interview. As might be expected, there was a huge amount of press coverage:

  • Fashion United – “The tennis star will be the face of Lacoste’s new fashion-sport silhouette, launching with a unisex collection featuring trench coats, bras, dresses, shirts, and accessories.”
  • Tennis Now – “Welcome to the #TeamLacoste, Venuswilliams! As one of the greatest athletes in the world, Venus embodies off the court all the ambitions of the new fashion-sport silhouette created by Louise Trotter.”
  • Tennis.com – “The luxury sportswear brand tapped into its strong tennis roots with the appointment of Venus as global ambassador”

As they say in Dodgeball, “It’s a bold move .., Let’s see if it pays off.”