Lacoste Hosts Pool Party at Las Vegas’s Encore Beach Club

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Lacoste and Shoe Palace held a raucous pool party at the Encore Beach Club in Las Vegas last Sunday. DJ Diplo performed for their vendors while wearing Lacoste sliders. This party is part of Lacoste’s push to raise their profile in the United States in response to continuing strong demand for Lacfoste products. Footwear News reported:

The brand aligned with the Encore Beach Club by purchasing various cabanas behind the DJ booth as the venue. The setting had Shoe Palace and Lacoste branded towels, fans and lip balms — and guests were treated to free Lacoste slides — available at Shoe Palace — and Lacoste hats.

You can see a gallery of pictures from the party at Footwear News.

Lacoste to Outfit Paris 2024 Olympic and Paralympic Games Bid Committee

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Lacoste on Tuesday announced it is the official supplier of the Paris 2024 Olympic and Paralympic Games Bid Committee. The iconic sportswear brand, whose founder is tennis champion René Lacoste, scooped an Olympic medal himself in 1924, is in familiar territory as the official outfitter of the French Olympic and Paralympic teams.lacoste_france_rio2016
“We are proud to support those who carry the French colors for the Paris 2024 bid. Inspired by sport, our collection embodies to perfection the idea of French chic in an elegant, relaxed way,” stated Thierry Guibert, Lacoste’s chief executive officer.
“Lacoste is an historic partner of the sporting world and has been associated with some of France’s greatest sporting moments. After the success of Club France and the French Olympic team at the Rio games, Lacoste’s support is an asset for Paris
2024,” stated Etienne Thobois, the bid committee’s ceo.

Fortune Article on How Lacoste Retooled Its Brand

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Gold Lacoste Crocodile Fortune has published an article on how Lacoste retooled its brand and once again made it fashionable:
Back in the 1980s, Lacoste polo shirts were so ubiquitous in North America that the French brand’s popularity sparked a backlash, captured by the saying, “Save an alligator, kill a prep.”

The detractors were referring to the wrong reptile (Lacoste’s logo features a crocodile, not a gator). But their derision reflected a Lacoste-mania that has since proved to be the brand’s high-water mark in pop culture. Lacoste hit a long lull a few years ago, hurt by an overexposure that damaged its cachet and a misguided attempt to be a fashion brand

Today, however, Lacoste is perking up again

You can read more at http://fortune.com/2016/10/16/lacoste-retooled/