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As part of its continuing expansion in duty free shopping areas, Lacoste has opened a new store within Shilla IPark Duty Free in Seoul, Korea.
Lacoste CEO Asia Pacific & Global Travel Retail Jean-Louis Delamarre touted the new store as an enhancement of their Asian presence in travel retail. Travel retail has become a key part of Lacoste’s strategy, and they now have around one hundred and seventy stores within the category