Novak Djokovic And two other Lacoste tennis stars thanked COVID-19 workers in an Instagram post that announced that all the revenue from a new polo shirt called the “Merci Polo” would be donated to partners fighting COVID-19 including the Red Cross and Red Crescent. The “Merci Polo” has a red heart embroidered around the Lacoste Logo, and can be bought starting on June 1, 2020. See the Instagram post below:
Lacoste has named Robert Aldrich as North American CEO and Pedro Zannoni as CEO of Latin America. Aldrich comes to Lacoste from the Ermenegildo Zegna Group, where he most recently served as CEO of the Americas region. Prior to Ermenegildo Zegna, Aldrich worked at Giorgio Armani. Zannoni joins Lacoste from Asics Corporation, where he served as president of Asics’ Latin America region since 2018. Previously, he worked fat Adidas. Both Aldrich and Zannoni will report to Jean-Louis Delamarre, executive vice president, global markets and distribution.
Fashion Network News quotes Delamere as saying:
“We are delighted to announce today the appointment of Robert Aldrich and Pedro Zannoni. These two arrivals illustrate the brand’s ambition to strengthen and accelerate our brand penetration and equity in these regions.”
Read more at Fashion Network News.
Earlier this month, Lacoste USA’s chief financial officer Karine Sansot-Vincent sent a letter to its landlords announcing that it would seek to renegotiate leases as reducing costs would be “vital” to its “ability to be a viable company in the future.”
The letter, seen by The Real Deal, notes that the company has retained restructuring counsel at law firm Arent Fox and real estate advisory firm Keen-Summit Capital Partners to lead the restructuring of its leases with landlords across the country.
In the letter, Sansot-Vincent wrote that due to Covid-19 closures, “The existing retail business model is no longer sustainable. The essential purpose of our retail leases has been totally frustrated.”
Read more at the Real Deal.
The Lacoste obsessed, Belgian rapper Romeo Elvis has unveiled his new collaboration with Lacoste on Instagram.
You can read more coverage of the announcement on mcetv.fr.
Women’s Wear Daily reports:
Lacoste has begun reopening its U.S. boutiques and outlet location by implementing a slew of new operational guidelines. Eight locations throughout Texas were the first to reopen May 8, followed by additional stores in Florida, North Carolina and Ohio on May 15. Others will reopen as local mandates allow.
Lacoste is also taking two major steps to reassure customers. First, “each store will follow a cleaning and disinfecting process prior to opening and also mid-day” using a professional cleaning service. Secondly, Lacoste will be offering real-time data to their customers:
Customers will be able to scan QR codes within the retail stores that will give them live updates on how many times and when the retail store was last professionally cleaned and sanitized, as well as the store’s current capacity so it does not exceed its threshold.
Read more at Women’s Wear Daily.