Lacoste Releases “Merci Lacoste” Polo Shirt To Raise Money For Covid-19

Update: You can buy the Merci Lacoste shirt now. Just click here!

Novak Djokovic And two other Lacoste tennis stars thanked COVID-19 workers in an Instagram post that announced that all the revenue from a new polo shirt called the “Merci Polo” would be donated to partners fighting COVID-19 including the Red Cross and Red Crescent. The “Merci Polo” has a red heart embroidered around the Lacoste Logo, and can be bought starting on June 1, 2020. See the Instagram post below:

 

You can read more coverage a Footwear News, Women’s Wear Daily, High Snobiety or  Republic World

Lacoste is Attempting To Renegotiate Its Real Estate Leases In the United States

Lacoste Store WindowAccording to the Real Deal which covers New York City real estate issue, Lacoste is attempting to renegotiate its retail leases in the United States:

Earlier this month, Lacoste USA’s chief financial officer Karine Sansot-Vincent sent a letter to its landlords announcing that it would seek to renegotiate leases as reducing costs would be “vital” to its “ability to be a viable company in the future.”

The letter, seen by The Real Deal, notes that the company has retained restructuring counsel at law firm Arent Fox and real estate advisory firm Keen-Summit Capital Partners to lead the restructuring of its leases with landlords across the country.

In the letter, Sansot-Vincent wrote that due to Covid-19 closures, “The existing retail business model is no longer sustainable. The essential purpose of our retail leases has been totally frustrated.”

Read more at the Real Deal.

Lacoste Begins Re-Opening Stores in the United States

Lacoste Store in Buenos AiresWomen’s Wear Daily reports:

Lacoste has begun reopening its U.S. boutiques and outlet location by implementing a slew of new operational guidelines. Eight locations throughout Texas were the first to reopen May 8, followed by additional stores in Florida, North Carolina and Ohio on May 15. Others will reopen as local mandates allow.

Lacoste is also taking two major steps to reassure customers. First, “each store will follow a cleaning and disinfecting process prior to opening and also mid-day” using a professional cleaning service. Secondly, Lacoste will be offering real-time data to their customers:

Customers will be able to scan QR codes within the retail stores that will give them live updates on how many times and when the retail store was last professionally cleaned and sanitized, as well as the store’s current capacity so it does not exceed its threshold.

Read more at Women’s Wear Daily.

Lacoste doubles mask production to 200,000 for Covid-19 Response

TR Business reports that Lacoste has doubled their production of masks to 200,000 as part of their Covid-19 response:

Praising the work of its factory employees and ‘daily heroes’ in France and Argentina, Thierry Guibert, CEO, Lacoste said: “From the merchants in the Troyes region of France to the medical workers in the San Juan region of Argentina, our teams have been critical for the unprecedented production, allowing us to contribute to the protection of essential workers.

“I’d like to take this moment to express my gratitude to them and to all Lacoste teams around the world.”

Read more at TR Business.