Lacoste And French Advertising Company BETC Are Collaborating to Promote French Charity Apprentis d’Auteuil

B&T Magazine reports that:

“Lacoste and French advertising company BETC are ending 2020 by setting up an operation in favour of Apprentis d’Auteuil, a French association that has been working since 1866 for the education, training, and social and professional integration of young people throughout France.

Between 14 and 20 December, all orders sent to France from will include a delivery slip for Apprentis d’Auteuil. This voucher will allow consumers to send one or more items of clothing to the association, from any brand, free of charge.”

Read more at B&T Magazine, or watch BETC’s and Lacoste’s Youtube video below:

Obert Gutu Loves Lacoste Perfume

Zimbabwean politician Obert Gutu apparently loves Lacoste perfume:

Whether that is the kind of endorsement Lacoste wants is another question. Although, they probably enjoy it more than having a mass murderer wear their shirts throughout his trial.

More Than Half A Century After Catherine Lacoste Won The US Women’s Open, An Amateur May Win It Again

The last amateur to win the US Women’s open was Rene Lacoste’s daughter Cathering Lacoste in 1967. Now, there’s a chance that an amateur may win the 2020 US Women’s Open again.

It has been 53 years since an amateur has won the U.S. Women’s Open. That could change this weekend.

More than half a century after Catherine Lacoste of France won in 1967 at The Homestead, two amateurs, Linn Grant and Kaitlyn Papp, sit within five-strokes of the 36-hole lead.

Grant, who also contended at the 2018 U.S. Women’s Open at Shoal Creek but faded to a T-57 on the weekend, sits solo second after back-to-back rounds of 69. She’s at 4 under par. Papp, a Texas native enjoying a trip around her home state, sits T-3 with rounds of 71-68.

Read more at Golf Channel.

Deciphering The Information on a Genuine Lacoste Price Tag

If you buy a legitimate Lacoste original polo shirt, it’s price tag should have a model number or code that is made up of four different parts.

For men’s shirts, the model number should begin with a code representing the design. For the original, cotton polo shirt, that design code should be one of the following:

  • L1212 – short sleeve pique
  • L1312 – long sleeve pique

For women’s original, cotton pol shirts, the model number should begin with one of these design codes:

  • PF168 or PF168E – short sleeve stretch pique
  • PF368E – classic long sleeve pique

For Lacoste items other than the original polo shirts, there are multiple other design codes, but they are all generally being with one or two letter combined with a number.

The next part of the model number  is a two digit number representing where the shirt is manufactured. In the US, it is almost always 51, meaning the shirt was made in Peru.  There are different numbers for India and Europe.

The third part of the model number is a three digit or three letter code representing the color. Some examples of colors are:

001 – white
031 – black
166 – navy
107 – yellow
240 – red
132 – green
476 – bordeaux
TO3 – flamingo
NSX – lawn green
TO1 – till blue
8LX – pearl
NXU – coastal blue
CBK – aegean blue

It’s important to realize, though, that there are numerous color and color combination codes, so this list is far from complete. For example, the DWW color code shown in the label above stands for black/white, white and graphite pattern on a color-block polo.

Lastly, there is a two digit code representing the size, as follows:

T3 – XS
T4 – S
T5 – M
T6 – L
T7 – XL
T8 – XXL

Thus, for example, a Men’s short sleeve, pique yellow, made in Peru, size small polo shirt label should read: L1212 51 107 T4

Some examples of tags are shown below.

Lacoste Tag

Editors Note

I’ve updated this article for 2021, since it is so popular. For detailed information on how to detect counterfeit Lacoste, see my posts on detecting fake Lacoste polo shirts, detecting fake Lacoste bags, and detecting fake Lacoste sneakers. I also have a page with more general tips on detecting Lacoste knock-offs.