Lacoste and CLOT Unite for a Cultural Fusion in the Fall/Winter 2024 Collection

Lacoste and CLOT have once again joined forces to create a captivating collection for the Fall/Winter 2024 season, blending Eastern and Western influences into a harmonious fashion statement. This collaboration marks another significant step in Lacoste’s ongoing evolution under the creative leadership of Pelagia Kolotouros, as the brand continues to push the boundaries of luxury sportswear by embracing cultural diversity and modern streetwear aesthetics.

A Cross-Cultural Collaboration

The LACOSTE X CLOT Fall/Winter 2024 series is a dynamic fusion of Lacoste’s classic tennis and golf heritage with the rich traditions of Chinese martial arts. The collection, which includes fifteen carefully curated pieces, reimagines these distinct cultural elements into a versatile wardrobe for both men and women. Each design reflects the elegant refinement of Lacoste’s iconic style, while simultaneously celebrating the street sports ethos that CLOT has championed since its inception.

CLOT, established in 2003 by Edison Chen and Kevin Poon, has long been known for its ability to bridge Eastern and Western cultures through fashion. This latest collaboration with Lacoste is a testament to their shared vision of creating apparel that resonates globally while staying true to their cultural roots. The collection’s designs deconstruct traditional boundaries of comfort and style, offering pieces that are as suitable for the streets as they are for the court.

The Collection: Where Tradition Meets Innovation

The LACOSTE X CLOT collection features a wide array of apparel, including autumn and winter coats, sweatshirts, Polo shirts, T-shirts, pants, socks, scarves, and hats. Each piece is adorned with co-branded logos and Chinese pattern prints, symbolizing the aesthetic synergy between Lacoste and CLOT. A standout piece in the collection is a Chinese-style jacket made from Lacoste’s signature Polo material. The jacket’s design, inspired by the elegance of Chinese porcelain, incorporates hues of white, crocodile green, and navy blue, blending tradition with contemporary fashion.

The collection not only highlights the aesthetic harmony between the two brands but also serves as a cultural dialogue that challenges the conventional boundaries of fashion. The campaign’s visual narrative, shot in the heart of Paris, captures this cross-cultural exchange by featuring models traversing the city’s iconic Chinese-inspired streets, further emphasizing the blend of Eastern and Western influences.

Release Details

The CLOT x LACOSTE collection will first be available to Team Lacoste members via the Lacoste webstore on September 6, followed by a general release through the webstore and at the brick-and-mortar Lacoste Harajuku store on September 10.

This collection is poised to be a must-have for fashion enthusiasts who appreciate the fusion of heritage and modernity. Whether you’re drawn to Lacoste’s timeless sportswear or CLOT’s cutting-edge streetwear, this collaboration offers something unique for everyone. Don’t miss the chance to own a piece of this cross-cultural masterpiece when it hits the shelves this September.

More details can be found here:

https://hypebeast.com/2024/9/clot-lacoste-collab-collection-release-info

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https://www.trendhunter.com/trends/lacoste-x-clot

Gustavo Kuerten named new Lacoste Ambassador

Brazilian tennis star, Gustavo Kuerten has been named the new Lacoste Ambassador for the next five years, and he will appear in Lacoste’s “unconventional chic” campaign.  Here’s the press release

Lacoste has announced Brazilian tennis player Gustavo Kuerten as its new ambassador for five years and will be featured in the new “Unconventional Chic” advertising campaign. The Brazilian tennis champion embodies perfectly the Crocodile brand’s values of relaxed elegance, style and “joie de vivre”.

Renowned for his impressive tennis career, Gustavo Kuerten – also known as Guga – shares with LACOSTE a very special link with French Open “Roland Garros”. The stadium was indeed built in the 1920s to welcome the Davis Cup won by the Four Musketeers including René Lacoste, the founder of the brand. Years after, Gustavo Kuerten won the prestigious French Open three times, in 1997, 2000 and 2001 and established a strong relationship with the audience by drawing a heart on the clay court after his last victory.

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“When I was young, Roland Garros and LACOSTE were part of my dreams. Today I live this spectacular reality, it’s another magical lifetime experience” says Gustavo Kuerten, “I am very proud to become a LACOSTE ambassador. For me, LACOSTE is a reference in term of style and elegance.”

“We are very pleased to welcome Gustavo in the LACOSTE family of ambassadors.”, says Christophe Chenut, CEO of LACOSTE. “He is one of the greatest tennis champions ever. His personality and his involvement in numerous charity activities are impressive. He has talent; he has heart, incredible charisma and an unforgettable smile.”

Relying on its authentic sporting roots, LACOSTE is represented today by more than a hundred tennis and golf champions from over 20 different countries. With a strong sponsorship presence, the brand reinforces its heritage in tennis and golf through world renowned events such as the Australian Open, the Roland Garros French Open, the Barclays ATP World Tour Finals, the Alstom Open de France and the Evian Masters.