Spanish Actor Arón Piper Stars in Lacoste Underwear Campaign

Posted on April 29, 2020 by JFP

Updated 08./22/2020

Arón Piper, from the Spanish drama Elite strips down to his underwear for Lacoste’s latest campaign. On Elite, Arón plays star athlete Ander Muñoz, the son of the school’s principal who is under constant pressure to excel. The third season of the hit Netflix series premiered on March 13th, 2020.

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🐊🐊🐊 @lacoste #CrocodileInside #Lacoste

A post shared by ARON🌜🌞 (@aron.piper) on Jun 11, 2020 at 6:38am PDT

As might be expected, most of the coverage is in Spanish. Here’s some useful links:

GQ Spain – “Arón Piper y cómo combinar el polo más clásico que existe de todas las formas que molan en 2020.”

La Vanguardia – “Las fotos promocionales de Arón Piper enfundado en los diseños de Lacoste ya están por todos sitios, incluyendo todas las redes sociales de la marca.”

An Update on Coverage of Lacoste’s COVID-19 Response

Posted on April 24, 2020 by JFP

Here’s a round-up of all the latest coverage of Lacoste’s production of masks in their factories. TRBusiness reports in a story entitled “Lacoste set to double mask production as it continues fight against Covid-19” that Lacoste issued a press release:

Praising its Turkish partner (EREN Holding) and Argentinian factory workers, which are playing a key role in the manufacture of the medical masks and gowns the company added: “Every gesture counts to defeat this pandemic. Lacoste will continue its efforts to produce masks beyond April, for as long as the health situation requires.”

The brand, which revealed two production lines will be dedicated to this protective equipment at its Troyes factory in France concluded: “Thank you very much and I count on you to celebrate some of those who have particularly made our brand proud in the fight against the Covid-19.”

In another official statement Lacoste committed to supporting its employees during the crisis:

“We know how deeply the spread of the Coronavirus is impacting our lives and how much it is a factor of uncertainty for everyone. In order to play our role as best we can in these uncertain times and to be true to our values of solidarity and teamwork, we have chosen to maintain the salaries of all Lacoste employees throughout the world at 100 percent of their fixed salary for both months of March and April 2020. This decision also applies to MF Brands Group’s other entities …”

More coverage can be found at DFNI Frontier and Fashion United UK.

Lacoste Reopens Singapore Changi Airport Terminal Two Store

Posted on April 21, 2020 by JFP

On March 20th, Lacoste announced the reopening of a Le Club duty free store in Singapore Changi Airport Terminal Two. The company says the 700 square foot store aims to “offer a premium shopping experience to local and international travelers.”

Currently operating more than 170 travel retail boutiques worldwide, Lacoste is looking to strengthen and expand its DF&TR business into new geographical areas and develop new channels such as cruise and online.

It is also exploring new ways of connecting with consumers before, during and after trips.

Lacoste Makes 100,000 Masks In Corona Virus Response

Posted on April 18, 2020 by JFP

Lacoste revealed Friday that volunteer workers at its historic factory in Troyes, France, produced 100,000 masks in recent weeks and they are being donated to essential businesses and nursing homes. The French lifestyle brand announced on Instagram that it had reached the impressive milestone with its production of masks:

“The commitment of Lacoste teams in the support to fight against the spread of the coronavirus is as strong as ever.”

The company has also committed to increase production and produce 200,000 masks in the near future to help curb the spread of the coronavirus and aid front-line workers.

In a statement, Lacoste said it would produce masks as long as the health situation calls for it, dedicating two production lines to produce protective equipment.

Read more at Women’s World Daily and The Independent.

Lacoste’s Signature Crocodile Logo Gets Triple Whimsical Makeovers by Three Artists

Posted on April 16, 2020 by JFP

This Spring, Lacoste’s signature green crocodile logo will receive triple makeovers from three artists, Samuel Borkson and Arturo Sandoval III of #FriendsWithYou, #Jeremyville, and #JeanMichelTixier. Known for their optimistic graphics and positive world view, they have translated the French house’s timeless classics style with joyful, off-beat, and colorful range of ready-to-wear pieces in three limited-edition collections.

Each collection consists of the legendary polo shirts, essential T-shirts, and sweatshirts join caps, watches, leather goods, sneakers, and fragrance bottles which are reinvented with upbeat style.