Lacoste Coming To Palm Beach Outlets

Palm Beach’s Florida Weekly reports that a Lacoste Outlet store will be opening at the Palm Beach Outlets:

Brace yourselves, alligator fans.

Palm Beach Outlets has announced the fall opening of Lacoste Outlet … [The] Lacoste Outlet will be across from Coach Outlet. It’s expected to open in November. For the most updated opening date information visit www.PalmBeachOutlets.com.

More details can be found at Florida Weekly.

Lacoste Keeps Expanding Their Selection Of Masks

As the Covid-19 crisis drags on and on and on, Lacoste keeps expanding their selection of masks in their mask store.Lacoste Masks As Lacoste puts it, “A new essential for the day-to-day. These masks in washable cotton ensure protection for all. No matter where you’re heading.”  And, for each mask sold, Lacoste donates $3.50 to the Lacoste Fund to “support its social solidarity actions for a more responsible future.”  See more at the Lacoste Mask Store.

Lacoste Launches New Court Drive Sneaker

Court Drive Sneaker

Note: Worried that the Lacoste sneaker you bought is fake? Check out my post on detecting counterfeit Lacoste sneakers.

Lacoste is launching a new Court Drive sneaker this Fall. According to Lacoste, “the brand new Court Drive trainer was made to enhance your freedom of movement.” According to Sourcing Journal, this is one of five new sneakers that Lacoste will be releasing for the Fall/Winter collection. Here’s the press release:

In a perfect blend of technicity and style, the Court Drive proudly assumes its inspiration rooted in running and tennis. With its streamlined design and sculpted sole, this trainer will not go unnoticed. Subtly referencing a tennis net, the honeycomb-textured vamp references the sports heritage of Lacoste.

The design and materials, which include mesh, were chosen to bring freedom of movement and an unprecedented sensation of lightness.
A tricolour crocodile on the exterior side of the upper perfectly complements the subtle touches of blue, white and red on the tongue and outsole.

A sculpted raised midsole increases the feeling of lightness and stability derived from the Court Drive. On the outsole, raised graphics inspired by the texture of a tennis net reinforce the sports heritage of this lifestyle trainer.

Available in seven different colours, the Court Drive’s palette ranges from efficient and understated white to bold yellow with on-trend fluorescent colour blocks that will delight colourmatching fans.

True to the athleisure trend combining comfort and style, the Court Drive will win over trainer enthusiasts everywhere with its unique, bold silhouette.

The Court Drive will be available on 1 July in Lacoste networks and shops and on lacoste.com, from €110.

Lacoste To Be Included In Amazon’s New $4.99 Per Month Personal Shopping Service For Men

According to Techcrunch, Amazon is launching a new personal shopping service aimed at men:

Amazon is introducing a personal shopping service for men’s fashion. The service, now available to Prime members, is an expansion of the existing Personal Shopper by Prime Wardrobe, a $4.99 per month Stitch Fix rival, originally aimed at women. With Personal Shopper by Prime Wardrobe, an Amazon stylist selects an assortment of fashion items that match a customer’s style and fit preferences. These are then shipped to the customer on a monthly basis for home try-on. Whatever the customer doesn’t want to keep can be returned using the resealable package and the prepaid shipping label provided.

At launch, the new men’s personal shopping service will include brands like Scotch & Soda, Original Penguin, Adidas, Lacoste, Carhartt, Levi’s, Amazon Essentials, Goodthreads and more — a mix of both Amazon’s own in-house brands and others. In total, Amazon says Personal Shopper by Prime Wardrobe will offer hundreds of thousands of men’s styles across more than a thousand different brands.

It will be interesting to see if the service catches on, and whether premium brands like Lacoste will benefit from being included in a service that seems aimed at men that are not to serious about fashion.  Read more at Techcrunch.