As part of its continuing expansion in duty free shopping areas, Lacoste has opened a new store within Shilla IPark Duty Free in Seoul, Korea.
Lacoste CEO Asia Pacific & Global Travel Retail Jean-Louis Delamarre touted the new store as an enhancement of their Asian presence in travel retail. Travel retail has become a key part of Lacoste’s strategy, and they now have around one hundred and seventy stores within the category
Here’s a couple of photos of the Lacoste store on the Champs-Élysées that I took on a visit to Paris.
Last night, in New York, Novak Djokovic visited the Lacoste boutique at Macy’s Herald Square to celebrate the launch of Lacoste’s new Fall/Winter 2018 Novak Djokovic collection. Djokovic took pictures with his fans, and also spent time with kids from the CityParks’ Foundation Tennis Academy. These students had won the chance to meet him by writing essays about a time they had faced adversity in their lives.. This was Djokovic’s first appearance in the United Stafes for Lacoste. In 2017, he was named Lacoste’s “new crocodile,” after Rene Lacoste and he now represents the brand on and off the court.
A special welcome for the New Crocodile in NYC. 🗽🇺🇸#NovakXLacoste #NYC2018 pic.twitter.com/sDml5r5Igb
— LACOSTE (@LACOSTE) August 24, 2018
According to the Post and Courier, Lacoste will be closing down their only South Carolina retail location. The store in Charleston will close on January 25th, 10 years after it opened. This means the nearest Lacoste store for Charleston residents is in North Carolina. That’s quite the drive!
Here’s a shot of the Lacoste store on the Champs-Élysées I took on my last trip to Paris
