Belgian Rapper Romeo Elvis Unveils Lacoste Collaboration on Instagram

The Lacoste obsessed, Belgian rapper Romeo Elvis has unveiled his new collaboration with Lacoste on Instagram.

You can read more coverage of the announcement on mcetv.fr.

Spanish Actor Arón Piper Stars in Lacoste Underwear Campaign

aron piper lacoste

Updated 08./22/2020

Arón Piper, from the Spanish drama Elite strips down to his underwear for Lacoste’s latest campaign. On Elite, Arón plays star athlete Ander Muñoz, the son of the school’s principal who is under constant pressure to excel. The third season of the hit Netflix series premiered on March 13th, 2020.

Read more at http://www.justjared.com/2020/04/29/aron-piper-lacoste-underwear-campaign/.

 

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🐊🐊🐊 @lacoste #CrocodileInside #Lacoste

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As might be expected, most of the coverage is in Spanish. Here’s some useful links:

GQ Spain – “Arón Piper y cómo combinar el polo más clásico que existe de todas las formas que molan en 2020.”

La Vanguardia – “Las fotos promocionales de Arón Piper enfundado en los diseños de Lacoste ya están por todos sitios, incluyendo todas las redes sociales de la marca.”

 

 

Lacoste collaborates with French rap star Moha La Squale

Moha La Squale in LacosteVogue France has a sneak peak at Lacoste‘s latest collaboration aimed at bringing a more “street aware” style to Lacoste.  As Vogue notes:

Since their collaboration with Supreme in March 2017, which featured 90s revival style pieces, French fashion house Lacoste has been leaning more toward streetwear-inspired designs. Such an intention has been explicitly demonstrated through their latest collaboration with 23-year-old French rapper Moha La Squale, who has just released his first album titled “Bendero”. The collection produces designs inspired by La Squale’s own personal style, and the rapper announced both his involvement with and admiration for the French fashion house in a video posted via his Instagram. The collection will be available for purchase on October 17, the same date as Moha La Squale’s next big gig at Paris’ Olympia.

Read more at Vogue France.

Izod Recruits Aaron Rogers and Colin Jost For New Ad Campaign

Izod and LacosteIzod, the perennial runner-up to Lacoste, has launched a new ad campaign that marks an attempt to make the brand more relevant year-round and  which is the most expensive advertising series that they have every done. The theme of the ads are typical menswear cliches, and Izod recruited Aaron Rogers and Colin Jost, from Saturday Night Live, to bring the spots to life:

“The brand is uniquely strong in the spring and summer, around golf and around the beach holiday, summer holiday vacation. We have a really great strength in those businesses,” said Mike Kelly, CMO, PVH Heritage Brands Marketing and chief innovation officer, PVH. “I want to make sure that we are seen year-round and that we get our due in the fall as well. Aligning with football, aligning with evening parties and get-togethers helps us do that.”

Read more on the campaign at Adweek.

Novak Djokovic Claims Switching to Lacoste Was Key to Beating Kei Nishikori

Novak Djokovic Djokovic set up a US Open semi-final clash with Japanese ace Kei Nishikori by beating John Millman 6-3, 6-4, 6-4 this morning in the US Open. Djokovic last played, and beat Nishikori at Wimbledon, and he credits his switch to Lacost from Uniqlo for the victory:

“I played him once I think since I changed to Lacoste from Uniqlo, so I think Uniqlo was the key of the success. That was a very bad joke. Yeah, it’s 1am, guys. I’m sorry. I’m just trying to make this interesting.”