EU Trademark Court Upholds Ban on Mention of Lacoste by “Smell Alike” Perfume Manufacturer

According to the International Law Office website, “the Alicante Provincial Court (acting as the EU Trademark Court) dismissed Equivalenza Retail, SL’s appeal against the Alicante Commercial Court Number 2 judgment of 13 February 2017, in which it had been sentenced for infringing various perfume trademarks owned by Hugo Boss, Gucci and Lacoste in the context of its smell-alike business.” Lacoste and several other brands had filed suit against Equivalenza for selling and marketing “smell-alike” perfumes and making unauthorised use of their registered trademarks both in comparison lists and orally in commercial speech.

The earlier judgement had ordered Equivalenza to:

  • cease and desist from marketing its perfumes using the plaintiffs’ trademarks.
  • withdraw and destroy its comparison lists and any other means of advertising containing the plaintiffs’ trademarks.
  • compensate the plaintiffs and publish the judgment.

You can read the details of the case here.

Lacoste Launches New Kyoto Line Of One-Hand Watches

Lacoste has launched a brand new line of men’s one-hand watches. Named Kyoto, all the watches in the new collection have a single hand, a design described as having a “daringly minimalist urban look.”

Lacoste Kyoto Collection

The watches come with either a leather strap with clean-cut edges painted to match the contrasting touch of color on the dial, or a flexible stainless steel mesh strap with magnetic clasp. The watches are priced around $175 US.  In Lacoste’s own words:

Time is a tease in the Kyoto collection. One hand and a contrasting rotating disc below the dial take time into their own hands. … This new urban watch for him is a headturner with eye-catching detail.

Lacoste Watches

Pink Lacoste WatchLacoste has been promoting their watches lately. You can find them at their online store. I’m a big fan of their Black and Blue Montreal watch, and I’m probably going to pick one up soon. The plain Montreal Black watch is pretty nice also. Overall, though, I think the line has too many plasticy watches. If Lacoste is serious about being a luxury brand, they need to consider whether some of these watches really reflect that.