Lacoste announced today that Adrien Brody would be the new face of their spring collection:
This Spring, the Oscar-winning actor becomes the face of Lacoste’s new campaign.
Audacious, elegant, original and not afraid to go against conventions, Adrien Brody shares personality traits with Rene Lacoste, founder of the brand and tennis champion of the 1920s.
He is Unconventional Chic.
You can see an interview with Brody here.
Lacosted attended the latest FashionTech meet up up John Colins in San Francisco yesterday. It was called “Fashionably First Wednesday: Industry Mixer with Google Places.” You can see the details here.
I was visiting Singapore last week, and while waiting for my flight at Changi Airport did some shopping. That’s when I discovered that there is a Lacoste Store in the Terminal 3 Shopping area. I took a couple of pictures there, which I’ve included in this post.
Overall, it was pretty much like any other Lacoste store, except for a greater amount of embroidered crocodile items than I’ve seen at American stores.
I recently received an email from Lacoste touting their new plaid shirts for men. “Plaid Attitude,” it read, “Bold lines and original patterns are on display in stunning new styles for him.” Stunning new styles is right. Some of these shirts are less than attractive, and plaid really doesn’t say Lacoste to me. I don’t see them being attractive to the average Lacoste buyer, and I don’t see how loud checks fit into the Lacoste brand. Anyway, if you are interested, you can check out the Plaid page on Shop Lacoste.
As we previously reported in our post titled Lacoste wants Anders Brevik to Stop Wearing Their Brand, Ander Breivik’s penchant for wearing Lacoste has been a nightmare for the brand. In response, Lacoste has supposedly pressured Norwegian police to stop him from wearing their apparel at his court appearances. Unfortunately for Lacoste, there appears to be no way to stop him from doing so. Reportedly, for most of his court appearances, Breivik is refusing to wear anything other than his red Lacoste sweater. Well before he committed his crime, Brevik posted the following statement about Lacoste to his website:
“People like me are refined in short supply here, so I noticed that I draw much attention That’s the way I dress. There are mainly people with little refined or not grown here. I wear the best clothes mainly from my past life, that is to say, very expensive clothes, sweatshirts Lacoste.”
There is one sign of hope for Lacoste, though. At one recent hearing about whether he should be released from solitary confinement, Breivik did wear a suit. However, that gain is probably more than offset by the fact that the news report about the hearing, made much of the fact that Brevik “had shed his signature red Lacoste shirt, instead appearing in a suit and tie.” That adjective can’t be very pleasing to Lacoste.