Lacoste To Sponsor President’s Cup for Next Nine Years

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Lacoste has signed a nine-year deal to be the official apparel provider of the Presidents Cup, the biennial matchplay tournament which pits the best golfers from the USA against a Rest of the World team, excluding Europe.

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The French brand will sponsor the event through 2025, beginning with the 2017 edition in New Jersey. In contrast to golf’s other international matchplay event, the Ryder Cup, both Presidents Cup teams’ apparel will be provided by one brand. In addition to producing outfits for the players and officials. Lacoste is creating a co-branded Presidents Cup collection for fans of the event.

The financial terms of the five-cup deal were not released.

French Designer Jean-Paul Goude Unveils A New Lacoste Crocodile Logo

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French designer Jean-Paul Goude unveiled a new unique Lacoste crocodile logo for his collaboration with Lacoste. “It was an invitation, a real carte blanche. It was Jean-Paul Goude who was to express his vision, to make decisions, [and] give his interpretation of the crocodile,” wrote creative director Felipe Oliveira Baptista on Instagram, about the collection and logo.

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