Elle has put together a list of all the fashion brands that are trying to connect to their fans virtually. As Elle puts it:

fashion brands, used to offering seasonal inspiration when it comes to our wardrobes, are now channelling their creativity elsewhere and inspiring us in new ways. From live-streamed cooking classes to celebrity Q&As, as well as podcasts to play while we fire off emails, here are all the ways to connect with your favourite brands during lockdown.

Lacoste is one of the brands trying to connect by inviting their Instagram followers to showcase their creativity with its #crocodraw project, asking followers to draw or handcraft their own Lacoste crocodile. The rule is simple: create your own crocodile by drawing or handcrafting and post on Instagram stories or feeds with @Lacoste and #CrocoDraw. Winners will be announced on their Instagram over the coming days and will win a special prize.

Content retrieved from: https://www.elle.com/uk/fashion/trends/g32065577/interactive-fashion-workshops/.

Here’s a round-up of all the latest coverage of Lacoste’s production of masks in their factories.  TRBusiness reports in a story entitled “Lacoste set to double mask production as it continues fight against Covid-19” that Lacoste issued a press release:

Praising its Turkish partner (EREN Holding) and Argentinian factory workers, which are playing a key role in the manufacture of the medical masks and gowns the company added: “Every gesture counts to defeat this pandemic. Lacoste will continue its efforts to produce masks beyond April, for as long as the health situation requires.”

The brand, which revealed two production lines will be dedicated to this protective equipment at its Troyes factory in France concluded: “Thank you very much and I count on you to celebrate some of those who have particularly made our brand proud in the fight against the Covid-19.”

In another official statement Lacoste committed to supporting its employees during the crisis:

“We know how deeply the spread of the Coronavirus is impacting our lives and how much it is a factor of uncertainty for everyone. In order to play our role as best we can in these uncertain times and to be true to our values of solidarity and teamwork, we have chosen to maintain the salaries of all Lacoste employees throughout the world at 100 percent of their fixed salary for both months of March and April 2020. This decision also applies to MF Brands Group’s other entities …”

More coverage can be found at DFNI Frontier and Fashion United UK.